If you are a fashion brand, leveraging the photo sharing platform – Instagram comes naturally. You can showcase all your styles and add latest collections on the platform. Instagram over the years has undergone many changes in terms of its features. It incorporated the videos’ feature later and then the stories. It now has the long -form video format as well, which allows you to add 10 minute long vertical videos. To put it in short, Instagram for fashion brands is a great platform. Like your brand, there are various other brands that are present on Instagram, actively showcasing their clothes and styles. In fact, many Indian and international clothing brands are proactively using Instagram to market their business.
Given the visual platform that Instagram is, there is a lot that you can do to market your business. Whether you want to create awareness about your brand or generate sales, Instagram has all the features to help you achieve your goals. Instagram for fashion brands can work like wonder if done right. With the tools and features that Instagram offers, you can create a very powerful social media campaign. Whether you have a jewellery business, a sneaker store or apparel shop, you can use Instagram to draw attention to your products.
Here are some tips that you can follow for marketing your fashion business on Instagram:
Optimise Your Photos
You need to have top notch photo content on your Instagram handle. After all your photos will represent your fashion brand. First and foremost, your photos should be of supreme quality. As a fashion brand, your content should be visually appealing to the audience. Especially, when you are trying to showcase your products in photos, the picture quality should be superior, clear and high definition.
Your photos should also reflect your brand’s voice. The way you present your products to the audience says a lot about your brand. Stick to a theme for presenting your content to the audience.
There are many ways in which you can model your products in photos. Weaving a story around your products will make your content engaging and draw audience attention. It will also help your audience connect with your brand.
User generated content
Peer recommendations can be very impactful. You can have user generated content on your Instagram handle to add credibility to your products and your brand.
You can post user generated content on Instagram to show your audience how to fashion a particular dress or watch or shoes. This adds to the richness of your content on the platform as well.
Posting content with users wearing your products will draw the attention of their circle- their friends, family, relatives etc. This will allow you access to a larger audience.
Build a hashtag campaign
A smart hashtag campaign can help build awareness about your brand. Hashtags work as a discovery tool on Instagram. But you have to be smart with the way in which you use them. Avoid using general words for hashtags in your content posts. If you do this, your content will get lost amongst other posts with the same hashtags. A better way to do this is to create branded hashtags.
You can create branded hashtags based on a new collection or even on the basis of your tagline. You can conduct keyword research to find SEO optimized terms with limited competition. Then, you can use these terms to create hashtags for your campaign. A branded hashtag campaign will help boost awareness for your brand.
Influencer marketing campaigns
Just like user generated content, influencer marketing comes with the benefit of peer recommendation. Influencer marketing can in fact, be more impactful. Influencers have large followings. Their style, lifestyle and purchase decisions largely impact their followers. You can bring influencers on board There are so many fashion, style and lifestyle influencers and bloggers on Instagram today . The idea is to find an influencer whose niche niche aligns with your brand. For instance, if you have an online sneaker store, it would be wise for you to approach street style influencers. You can track top influencers from any niche or industry using the social media tool by Unbox Social. The newsfeed feature offered by Unbox Social allows you to curate your feed and keep track of all the niche influencers.
Influencer marketing comes with it own set of perks as well. When you collaborate with influencers, you get access to their followers as well. All the content with influencers modeling your products is seen by your audience as well as their audience. With influencer marketing, you can get access to a larger audience and increase your chances of generating sales. Influencer marketing also allows you to put their content creation skills to use as well.
Use Instagram Stories Creatively
Instagram stories come with a variety of features and you can use them in different modes. You can add a video story or an image story. You can add shopping stickers to your products in stories as well.
One of the most creative ways to use stories is by showing what goes on behind the scenes. It could be the BTS of a photoshoot or you could showcase the process of printing of a cloth piece. You can conduct live streaming of a product or store launch as well. There is a lot that can be done with Instagram stories to create content that the audience likes.
Use Instagram shopping feature
Want to know how to market clothing business on Instagram?
Use the new Instagram shopping feature introduced in march 2018. This feature has made shopping on the platform easier. With this feature, users can now shop the products they like on the Instagram itself, without having to exit the platform. You can use the Instagram shopping feature to sell your products. This new feature will shorten the purchasing process for the users as well. You can tag up to 5 products per image and 20 products in a carousel. You can use the shopping feature for stories as well. You can add product stickers to your images and videos in stories.
People can tap on a product they wish to purchase and they will see the price and other details for it. They will next be taken to a product description page From there, they will be taken to your website, where they can make the purchase. Use this feature to generate quick sales on the platform.
Monitor your performance using social media analytics tools
Keep track of how you are performing on Instagram with the help of social media analytics tools. Watch out for important social media metrics that align with your goals. Use Instagram analytics tools such as Unbox Social to track and monitor your performance. These tools will help you identify content that drew a good response from your audience.You can follow similar content strategies in future to draw a similar or better response from the audience.
You can monitor audience analytics, to know the demographics of your audience. You can use the social media analytics tools to find out which segment (s) of your audience are engaging with your content.
Monitoring and tracking your performance on the platform helps give you a direction for your social media strategy.
Use Instagram Ads
Use Instagram Ads as a sure shot way for reaching out to your target audience. With a clear audience segment that will engage with your brand, you can use Instagram Ads to target them.
Instagram Ads come in various formats- image Ads, video Ads, Carousel Ads and Stories’ Ads.
Depending upon your goals, you can either go for a single static image Ad or a video Ad. You also have the option of adding carousel Ads, with multiple products that you would want to showcase to your target audience. There are many ways to use carousel Ads or your brand.
Instagram offers a great platform for you to market your brand. Especially if it is a fashion brand, Instagram is the perfect photo sharing channel to showcase your products.
Here is what you can do to use Instagram for fashion brands:
- Use high quality, optimized photos which weave a story about your products
- Post user generated content on your Instagram handle with the customers wearing your products
- Create hashtag campaigns with SEO optimized hashtags
- Bring influencers on board to model your products
- Use Instagram stories for marketing your brand
- Make your products shoppable using the Instagram shopping feature
- Monitor and track your social media performance
- Use Instagram Ads