Instagram is the ultimate social media marketing platform. For brands, businesses and influencers, Instagram offers the features as well as the medium to post content and market it. To the audience, the platform has a huge pool of informative as well as entertaining content.
In fact, the usage of Instagram has increased manyfold over the years. In the meantime, the platform has also undergone many changes and evolutions. As a brand, you want to make the most of the platform and draw attention of your target audience. But with the growing number of businesses on Instagram, you want to be able to gain maximum reach and impressions.
In order to take your Instagram marketing to the next level and generate engagement for your brand, use Instagram tools that will help add value to your strategy. The idea behind employing these tools is to enhance your Instagram marketing efforts. Each of these tools cater to one or more of the aspects of your Instagram marketing strategy.
So, let’s dive right into the top Instagram tools.
Top Instagram Tools
1. Unbox Social
As important as it is to offer a steady and consistent flow of your content, you also need to keep tracking your performance on Instagram. Unbox Social is a social media analytics tool you can use to measure your Instagram metrics. It is important to know if your posts on Instagram are meeting your goals or not. This information will help direct your future Instagram marketing strategies.
Unbox Social helps you uncover important insights on your engagement, outreach and audience metrics through a comprehensive dashboard. From Instagram content and video posts to all your stories, you can track all important metrics using this tool. Whether you want to track your performance for a given week, for a given or for a customised time period, Unbox Social will provide you with the data for the same.
You can also pull out reports for your performance on Instagram using Unbox Social. Schedule automated reports for your performance to be sent directly to your inbox using this tool and make your job easier. Use insights and intelligence generated from reports to build on future Instagram marketing strategies.
Hashtags are important discoverability tools that can help you increase your reach on Instagram. Adding to the huge content pool on Instagram, hashtags help you reach out beyond your target audience. Build a strong Instagram hashtags’ strategy with Hashtagify.
This Instagram tool will help you find appropriate hashtags based on your content. You can search for any and every hashtag on this tool and also explore popularity, correlations and trends amongst the most popular hashtags.
By using Hashtagify, you can take your content strategy to the next level. You can get instant Instagram hashtag suggestions with the help of this tool and also gain real time insights on the popularity of certain hashtags.
Later is another tool you can rely on, for managing the scheduling and posting of your content on Instagram. You can now save up on all the time you would otherwise spend on manually posting your content. With the comprehensive and intuitive visual calendar that they offer, you can start scheduling Instagram posts in a matter of minutes. Plan your posts by using the drag and drop feature of the tool to build a beautiful Instagram feed. You can then schedule and auto publish all your content on Instagram.
With Later, you can sync photos and videos from from anywhere, including your desktop, Google drive, phone and dropbox. You can use labels to stay more organised. If you have more than one account on the platform, you have the option of creating one content library of every Instagram account.
One of the most powerful content type is User Generated Content. When you post content generated by your users on Instagram, it adds to your credibility. It shows that people are actually using your product (s). They are also taking the efforts to post and share content featuring your brand. It works as a form of peer review as well.
Tagboard is one such Instagram tool that will help you pull out user generated content and branded social content into one place in a matter of seconds. Using Tagboard, you can find and feature your favourite social media content from multiple social networks. Tagboard finds hashtags associated with your brand, in a matter of seconds of being posted on social media.
5. Social Rank
Social Rank is a tool with which you can track, sort and organise your followers. Studying your audience is an integral part of your Instagram strategy and this tool helps you do just that.
Social Rank will help you categorise your followers using filters like bio keywords, hashtags and word search. Once you have a list of all your followers with you, you can generate custom lists and export the data to PDF format. For a more organised approach towards understanding your followers, you can sort your audience as per different criteria. You can sort your audience by the most influential profiles, frequency of engagement, most engaged followers and so on.
In this sense, Social Rank is your go to tool for executing location based activation as well as surprise and delight campaigns on Instagram.
With Have2Have.It, you can make the shopping experience easier for your audience on Instagram. The Have2Have.It link will take your followers to a specially curated page, where they can shop your products easily. It has the same look and feel as your Instagram feed. Users can simply tap on images and discover products that they like.
Have2Have.It is just the tool to boost your conversions by offering an easier and shorter purchase gateway to your audience. Use Have2Have.It to increase conversions and boost your revenues on Instagram.
Offer an enhanced shopping experience to your audience on Instagram with Have2Have.It.
7. Auto Hash
Another tool to take your Instagram hashtag game to the next level, Auto Hash helps you find hashtags that will work for your content. This tool has a vision algorithm tool that suggests hashtags by just looking at your images.
All you have to do is launch the app and add the image for which you want to generate hashtags. Auto Hash scans your image, analyses all the objects and features in your image and then suggests hashtags that will go well with your image. Not only that, you can turn on your GPS to get location based hashtags for your image on Instagram.
Use this Instagram tool to find and add hashtags that will go best with your Instagram posts.
Buffer Publish is your go-to tool for scheduling your Instagram posts. It ensures a streamlined process of marketing your products with their automated scheduling post. Buffer Publish makes it possible for you to automatically post your content on Instagram. All you have to do is add your photo and video content with prewritten copies to the queue.
Schedule your posts by your social media calendar and your content will automatically be posted on Instagram on the allotted dates. With Buffer, you can increase the efficiency of your Instagram marketing efforts.
Canva is the perfect tool for enhancing your visual content with extra layouts and elements. It is free of cost and offers a free photo-library as well as an exhaustive list of layouts and templates that you can use for generating content for Instagram. The tool also comes with photo editing features.
Use Canva to optimise all your visual content. Enhance all your photos to produce top notch visual content that draws the attention of your audience.
Contests and giveaways are a great way to generate audience engagement on Instagram. Use Shortstack to build contests, giveaways, quizzes and even landing pages. With this tool, you can add fun, interactive elements to contests and giveaways and that too in a matter of minutes.
You can also create nice user generated content contests using Shortstack. This tool will gather all the content featuring your brand on the platform and display it. You can then pick out the winners.
With this tool, 100 entries are offered free of cost.
10. Instasize Photo + Video
Instagram being a visual platform lays great emphasis on how your Instagram feed looks like. A well-designed Instagram feed goes a long way in deciding your page’s fate. Instasize is an editing app that lets you edit your images and videos to perfection.
It is a handy tool for marketers who want perfect uploads on the platform with no compromise on its quality. The app has everything you need right from photographic filters to unique text editing tools.
Your feed is definitely going to be pleasing to eyes if you use the filters right! This is highly useful for the lifestyle niche!
Additionally, it also lets you create collage with your images which is bound to make your feed visually appealing.
Linktree helps you optimize your Instagram traffic. It gives your audience one umbrella link to land on several different landing pages. Instagram allows only one link on its platform which is on the bio. With the help of Linktree you can give your audience access to multiple landing pages.
This makes it easier to increase traffic on several landing pages. This is beneficial for both bloggers and brands who want their audience to land on several pages.
Unlike Facebook and Twitter, Instagram does not directly allow you to share someone else’s content on your feed. With the help of Repost you can do just that. This can help brands connect with their followers. Sharing your audience’s content on your feed also helps in improving your overall brand presence. It shows that you care about your audience and are not just here to brag about your products and services!
The audience on Instagram is diverse and needs variety in content. Kapwing helps you edit your videos solely for Instagram. The tool has several features like video resizer, video trimmer, stop motion, subtitle, etc. to help you make perfect videos.
With an easy to use interface it is also perfect for people who are not technical experts in high-end video editing softwares. Moreover, it also lets you share and upload files.
Snapseed is different from the other image editing tools. It is more detailed since it offers you not just the filters but lets you apply effects with the help of brushes. This gives a professional touch to your images and brings out its details.
This tool is apt for brands which heavily rely on images for their feed. Even bloggers who have more pictorial content can make optimum use of this tool.
16. Life Lapse
Life Lapse lets you make stop motion videos that can actually bless your feed. Brands can use this tool to creatively feature their products and services. The tool is very simple to use and is meant for Instagram. For people who have no clue about professional softwares can use this tool without any fuss. Along with the stated, it has several editing features too.
Text is very crucial for Instagram and HypeType is one tool that is solely dedicated to fonts and text animations. With the help of HypeType you can animate any text you want for your videos and images. This can enhance the look of your content on the page. Use different fonts, colours, effects, and get your feed all lightened up!
Another tool that helps you create beautiful text for Instagram is Wordswag. It lets you create unique layouts for your posts easily. Moreover, for the ones struggling with what to write, Wordswag offers you a ton of free captions to get inspired from. Marketeres no longer have to fret over complicated designing softwares for enhancing the text styles!
A very useful app for enhancing the look of your overall grid. It lets you create different layouts of your pictures by offering different styles of collages. Mix and match multiple images into one layout and create a visually appealing feed. Brands can use this feature to showcase similar posts like pictures from one particular event, glimpses from the newly launched collections, etc.
Another marvellous tool for enhancing your images is Afterlight. One of the most popular photo editing apps, Afterlight has several filters and textures to bring perfection to your images. Moreover, it also has multiple adjustment tools for editing.
Instagram is a great platform to market your brand. But to make the most of your Instagram marketing, you can employ these Instagram tools:
1) Unbox Social for analysing and monitoring your Instagram performance
2) Buffer for automated scheduling of content
3) Hashtagify to get instant hashtag suggestions for Instagram
4) Later for pre-scheduling content using an intuitive and comprehensive visual calendar
5) Tagboard for pulling out user generated content associated with your brand
6) Social Rank for categorising your followers by sorting and filtering them into different criteria
7) Have2Have.It for offering a great shopping experience to the audience on Instagram
8) Auto Hash for getting quick hashtag ideas by scanning a picture
9) Canva for enhancing your visual content to be posted on Instagram
10) Shortstack for interactive contests and giveaways on Instagram
11) Instasize Photo + Video to edit your images and videos
12) Linktree to attract traffic to your desired landing pages
13) Repost for sharing someone else’s upload on your feed
14) Kapwing to edit your videos with a professional touch
15) Snapseed to bring out the details in your images with the help of editing
16) Life Lapse to create visually appealing stop motion videos
17) HypeType for getting animated text for your posts
18) Wordswag to improve the look of your posts with the help of unique text layouts
19) Layout to place your images in different collage styles
20) Afterlight to bring perfection to your images with the help of filters and editing tools