Instagram is the ultimate social media marketing platform. For brands, businesses and influencers, Instagram is the best platform to post content and market it. The platform works for the audiences’ benefit too. Users can find both entertaining and informative content on Instagram which makes it the most used social media platform.
In fact, the usage of Instagram has increased manyfold over the years. In the meantime, the platform has also undergone many changes and upgrades. Likewise, even the competition on the platform has increased which makes it difficult for brands to stand out.
In order to take your Instagram marketing to the next level and generate engagement for your brand, it is best to use Instagram tools that will add value to your strategies and campaigns. The idea behind employing these tools is to enhance your Instagram marketing efforts. Each of these tools caters to one or more of the aspects of your Instagram marketing strategy.
So, let’s dive right into the top Instagram tools.
Top 10 Instagram Tools You Must Know About
1. Unbox Social
Unbox Social is a social media analytics tool you can use to measure your Instagram metrics. It is important to know if your posts on Instagram are meeting your goals or not. This information will help direct your future Instagram marketing strategies.
Unbox Social helps you uncover important insights on your engagement, outreach, and audience metrics through a comprehensive dashboard. From Instagram content and video posts to all your stories, you can track all important metrics using this tool. Whether you want to track your performance for a given week or for a customised time period, Unbox Social will provide you with the data for the same.
You can also pull out reports for your performance on Instagram using Unbox Social. Moreover, the tool also has a competition tracking feature that allows you to compare your brand’s performance with that of the competitors.
Hashtags are important discoverability tools that can help you increase your reach on Instagram. Adding to the huge content pool on Instagram, hashtags help you reach out beyond your target audience. Build a strong Instagram hashtags’ strategy with Hashtagify.
This Instagram tool will help you find appropriate hashtags based on your content. You can search for any and every hashtag on this tool and also explore popularity, correlations and trends amongst the most popular hashtags.
By using Hashtagify, you can take your content strategy to the next level. You can get instant Instagram hashtag suggestions with the help of this tool and also gain real-time insights on the popularity of certain hashtags.
Later is another tool you can rely on, for managing the scheduling and posting of your content on Instagram. You can now save up on all the time you would otherwise spend on manually posting your content. With the comprehensive and intuitive visual calendar that they offer, you can start scheduling Instagram posts in a matter of minutes. Plan your posts by using the drag and drop feature of the tool to build a beautiful Instagram feed. You can then schedule and auto-publish all your content on Instagram.
With Later, you can sync photos and videos from anywhere, including your desktop, Google drive, phone and dropbox. You can use labels to stay more organised. If you have more than one account on the platform, you have the option of creating one content library for every Instagram account.
Tagboard is one such Instagram tool that will help you pull out user generated content and branded social content into one place in a matter of seconds. Using Tagboard, you can find and feature your favourite social media content from multiple social networks. Tagboard finds hashtags associated with your brand, allows you to produce live programming, and provides custom graphic templates. These production features can come in handy when creatig video content for Instagram.
Buffer is your go-to tool for scheduling your Instagram posts. It ensures a streamlined process of marketing your products with their automated scheduling post. Buffer makes it possible for you to automatically post your content on Instagram. All you have to do is add your photo and video content with prewritten copies to the queue.
Schedule your posts by your social media calendar and your content will automatically be posted on Instagram on the allotted dates. With Buffer, you can increase the efficiency of your Instagram marketing efforts.
Canva is the perfect tool for enhancing your visual content with extra layouts and elements. It is free of cost and offers a free photo library as well as an exhaustive list of layouts and templates that you can use for generating content for Instagram. The tool also comes with photo editing features.
Use Canva to optimise all your visual content. Enhance all your photos to produce top-notch visual content that draws the attention of your audience.
Instagram being a visual platform lays great emphasis on how your Instagram feed looks like. A well-designed Instagram feed goes a long way in deciding your page’s fate. Instasize is an editing app that lets you edit your images and videos to perfection.
It is a handy tool for marketers who want perfect uploads on the platform with no compromise on its quality. The app has everything you need right from photographic filters to unique text editing tools.
Your feed is definitely going to be pleasing to the eyes if you use the filters right! This is highly useful for the lifestyle niche!
Additionally, it also lets you create collage with your images which is bound to make your feed visually appealing.
Linktree helps you optimize your Instagram traffic. It gives your audience one umbrella link to land on several different landing pages. Instagram allows only one link on its platform which is on the bio. With the help of Linktree, you can give your audience access to multiple landing pages.
This makes it easier to increase traffic on several landing pages. This is beneficial for both bloggers and brands who want their audience to land on several pages.
Unlike Facebook and Twitter, Instagram does not directly allow you to share someone else’s content on your feed. With the help of Repost, you can do just that. This can help brands connect with their followers. Sharing your audience’s content on your feed also helps in improving your overall brand presence. It shows that you care about your audience and are not just here to brag about your products and services!
The audience on Instagram is diverse and needs variety in content. Kapwing helps you edit your videos solely for Instagram. The tool has several features like video resizer, video trimmer, stop motion, subtitle, etc. to help you make perfect videos.
With an easy to use interface it is also perfect for people who are not technical experts in high-end video editing software. Moreover, it also lets you share and upload files.
The above-mentioned Instagram tools will enhance your Instagram content strategy. Choose the tools after you carefully assess your requirements and get the most out of them. Here are a few more blogs below to scale up your brand’s Instagram marketing process.