Being active on Instagram is no longer important just for brands and businesses, it is also crucial for users. The fastest-growing social media platform is the best way to reach potential customers. Well, it’s easier said than done.
Creating content for Instagram is not just about eye-pleasing posts and relatable captions! Brands and businesses need to do much more than that. Instagram as a platform offers a wide variety of content curating features which makes this platform a go-to. But along with focusing on the content strategy, it is also important to check Instagram analytics. The stories feature of Instagram enjoys a great deal of popularity because brands have benefitted immensely from the same. The creative feature allows you to share content that has a validity of 24 hours. Instagram stories offer newer ways to stay connected with the audience. The stories feature lets you interact with the users which makes it all the more useful. Along with creating stories, one must also be aware of Instagram story analytics.
In this blog, we will focus on Instagram story analytics which will help you carve out effective content for your brand and will help you measure its performance.
Benefits of Using Instagram Stories
Though Instagram stories are temporary, their impact can help your brand immensely on the platform. Stories work on the foundation of timeliness and enjoy great visibility as compared to traditional posts. Here are some reasons why Instagram stories should be a part of your content strategy.
Instagram stories have an impact on Instagram metrics
Instagram stories can help you gauge the audience preference
Instagram stories help keep the audience engaged
Instagram stories are apt for timely announcements
Instagram stories make it easier to follow trends
Instagram stories are easy to create but the crowd of content on the platform has made it difficult for brands to use this feature to its fullest.
The effectiveness of Instagram stories depends on how you frame its content and when you schedule it. Often, brands simply post stories because they have nothing else to put on their feed, but that is not the right way to effectively use this feature.
Make sure you are aware of Instagram story insights before you start implementing your content strategy.
See to it that you analyse the insights on Instagram closely to know how your content is performing. Let’s understand how to increase brand visibility with the help of Instagram stories.
Tips To Get The Most From Instagram Stories
Focus on Instagram insights
Impressions on Instagram matter a lot because they can tell you if your story content was watched multiple times. Always make sure to analyse the impressions because this metric can tell you a lot about whether your content is being liked by the users or no.
To study Instagram analytics, one has to be consistent on the platform. Stories can give your brand a lot of content variation and being consistent with stories can help you win over your audience base. Consistency is the key to achieving greater visibility on Instagram.
Use Instagram story analytics tool
Tools like Unbox Social are important because they give you in-depth details on how your Instagram stories are performing by giving you thorough Instagram story analytics. Right from tap back, tap forward to exits, the tool gives you analytics for each story posted by your brand.
Collaborate with influencers to increase reach and visibility
Instagram influencers can help you a lot in terms of visibility and reach. Teaming up with influencers will take your brand to unexplored audience bases. Influencers are well-versed with the concept of stories and have the ability to create engaging content for the same. Such marketing techniques can help improve overall Instagram metrics.
Create Instagram stories to lead your audiences to your page/products
The goals and objectives of your brand must be met when creating content for Instagram stories. Create stories that lead your followers to your brand page or products or services.
Instagram story analytics can tell you a lot about how strong your content strategy is. Make sure to track Instagram analytics regularly to know how you can improve your metrics.
Here are a few more blogs to help you with Instagram stories and analytics.