Instagram Stories is a powerful marketing tool that you can use to get your brand noticed.
Let’s take a look at statistics:
- Over 500 million users watch Instagram Stories daily
- One-third of the most-viewed Instagram Stories are published by businesses
- Nearly 25% of Millennials and Gen Z-ers watch Stories related to the products and services they want to buy
Small and big companies all over the world create Instagram Stories to successfully promote their brands. And you can learn from their best practices!
Here are ten ways to leverage Instagram stories to improve brand awareness and boost sales.
1. Share “how to” tips
Your Instagram Stories must add value to your target audience. It’s a fundamental principle of content branding.
One of the easiest ways to “add value” to Instagram users is by sharing how-to tips and step-by-step guides. As an expert in your field, you can provide your target audience with useful information they are looking for.
Here is an example of “how-to” Instagram Stories by H&M Home. The company share tips on how to create a perfect summer cake. By doing so, H&M draws customer’s attention to its branded products such as a cake stand, plates, and cups.
2. Encourage customers to generate content
User-generated content (UGC) is the most powerful type of content. The results of TurnTo’s survey revealed that 90% of users consider UGC as a key brand quality indicator that influences their purchase decisions.
Therefore, if you want to achieve long-term success for your business, you should encourage your customers to create content. Using Instagram Stories, you can do it in three simple steps:
- Invite your customers to share their photos and videos
- Encourage them to use your branded hashtag and tag your account
- Feature the best pictures in your Instagram Stories
Here is an example of how Toyota uses this tactic to get more user-generated content.
3. Leverage interactive content
People get bored quickly. It’s just a human nature.
That explains why traditional visual content, like photos and videos, sometimes does not work well. To engage your picky audience, you should create interactive Instagram Stories using Quizzes, Questions, Polls, and other available stickers.
Here is an example of an interactive Stories designed by Netflix.
4. Start a social media challenge
Another great way to boost interactions and get more user-generated content is to start a social media challenge. You can run a challenge on Instagram, TikTok, YouTube, or any other platform and use Instagram Stories for promotion.
Here is a good example. Pacsun runs a challenge on the TikTok platform, and use Instagram Stories as an advertising channel.
5. Share behind the scenes
Do you want people to trust your brand? Share behind the scenes in Instagram Stories. Show what’s happening behind the brand – let people learn more about the culture, management, staff, and everyday workings of your business.
Look how masterfully Amazon uses photos and videos from the warehouse to present its employees and facilities.
6. Encourage customers to learn more about your product
No matter whether you have been running your business for a few years or a few weeks, you should make customers want to learn more about your new products. And you can use Instagram Stories for this purpose.
Here is what you need to do:
- Publish a good quality photo of your product to grab maximum attention.
- Add a link to the product page to direct users to your website.
- Come up with a catchy call to action. Get writing help from companies like ClassyEssay or GrabMyEssay, if needed.
Look how Starbuck uses Instagram Stories to encourage followers to learn more about the Dragon Drink. A fun call to action “swipe to sip” grabs the audience’s attention and helps to drive traffic to the website.
7. Keep your customers up to date
Do you want to earn customer loyalty? Use Instagram Stories to keep your customers informed about the news and events that relate to your product, your company, and your niche.
Look at the following screenshot. Using Instagram Stories, Tudor has notified followers that the company revisited its policy, and now watches come with an extended five-year guarantee.
8. Support charities and local non-profits
Michael Bloomingdale, a content strategist at BestEssayEducation, has this to say about building a positive brand reputation:
“Customers have positive attitudes toward companies that support non-profit organizations and participate in volunteering projects. Therefore, if you are involved in any kind of charity, feel free to mention that on Instagram, and also encourage your customers to make a contribution.”
Look at the following Instagram Stories posted by Dolce & Gabbana. The world-famous fashion brand asks its followers to support scientific research of Humanitas University. In such a way, Dolce & Gabbana tries to contribute to a noble goal and connect with the target audience on a deeper emotional level.
9. Interview your employees
Do you want to convey your brand message to your target audience in a more meaningful? Ask your employees to help you. Invite them for an interview, record a video, and add it to Instagram Stories.
Check out the following link and watch Swatch’s Stories dedicated to the pride month. It’s a set of short videos that feature Swatch’s employees answering the question, “What are you open to?” By answering this question, employees show that they support the brand’s key values: inclusion, diversity, and freedom to create.
10. Promote branded content
Instagram Stories can be used to promote any kind of branded content, including YouTube videos, podcasts, and downloadable checklists and whitepapers.
Check out the following example. Urban Outfitters, a clothing brand, creates playlists for its customers. It uses Instagram Stories to present these playlists to a wide audience.
Instagram Stories is a universal marketing tool. You can use it for different purposes and in many different ways.
Whatever industry you work in, you should consider Instagram Stories as an integral part of your branding strategy. If you lack ideas on how to create effective Stories, feel free to use this article for inspiration. Follow the best practices and achieve the results you are aiming at.
Donald Fomby is a professional Content Creator and Editor for Supreme Dissertations. His body of work consists of articles, essays, and news reports on trending digital marketing topics that aim to help readers with practical advice.