If you are in the travel, tourism and/or hospitality industry, Instagram offers a great platform to market your brand. The visual content based platform allows you to showcase destinations, scenic attractions, hotels, markets and more.
Whether it is new destinations, hotels, local attractions, food, or experiences, Instagram is one of the platforms that people use to discover these. You should leverage this photo and video sharing platform to get your brand, products and services in front of your target audience.
If you want to tap into the potential of this multifaceted social media channel, here are some tips that you can follow-
Instagram Marketing Tips for Travel, Tourism & Hospitality Industry
1. Create A Well-Curated Feed And High Quality Content
When it comes to travel and tourism marketing, you have to leverage your visual content optimally. Your photos and videos will speak for your brand and play a major role in converting them into customers.
As such, it is important for you to fine tune your content to perfection. Use high quality images, refine them with good photo -editing tools. The idea is to draw audience attention. There is no dearth of travel and tourism related content when it comes to Instagram. You need to make sure to stand out.
In order to make sure that your content stands out, use themes or filters. Curate your feed according to a color palette or theme, to add your brand voice.
2. Guide Your Audience About Destinations, Hotels, home stays And Experiences
Use Instagram photos and videos to educate and guide your audience about a destination. You can also showcase your hotel/homestay or experiences through Instagram posts and stories.
Complement visuals with informative and interactive captions that engage your target audience. The idea is to capture audience attention with your visual content and get them hooked on to your brand with interesting and important information and facts. The more unique and fresh your content, the easier it will be for you to engage your audience.
3. Give Your Audience An Interesting Virtual Experience
One great thing about using Instagram to market you travel and tourism brand is that you can experiment with different formats and features. Apart from sharing photos of breathtaking sceneries and sumptuous street food, with Instagram, you can actually take your audience there, albeit virtually.
Use Instagram Stories, Live and IGTV to give your audience a virtual tour of destinations and experiences. Curate virtual experiences that tempt your target audience to take the desired action.
4. Collaborate With Influencers
Influencer marketing can work wonders for your brand. In the travel and tourism industry, Influencer-partnerships can be helpful in generating engagement. Especially since Influencers have the power to impact people’s lifestyle choices.
You can partner with Influencers to market your brand effectively. Whether it is an experience, a destination, or a hotel that you want to market, you can rely on Influencers to create content that will leave an impact.
Influencer partnerships can involve Instagram posts, story takeovers or Live sessions. Since Influencers are essentially content creators, you can rely on them to get your message across to your target audience.
The Influencer Suite allows you to discover Influencers, partner with them and send them campaign briefs. You can only monitor progress and track campaign performance with this tool.
5. Run UGC campaigns
Apart from offering virtual tours, another way to create an authentic experience with your content is through UGC campaigns.
Featuring user-generated content from tagged photos and other geotagged content on your feed can be great for your brand. Take permission before you share others’ content on your Instagram handle and don’t forget to give them due credit in your post. User generated content establishes a sense of trust and authenticity with your brand. Moreover, peer reviews are powerful and push your audience to explore more of what you offer.
You can create branded hashtag campaigns and ask your followers to share content related to and featuring the hashtag.
Here’s an example of a user generated campaign by Tourism Australia-
6. Monitor Your Content Performance With Social Media Analytics Tools
Know how your Instagram content is faring by employing a good social media analytics tool.
Unbox Social offers its Social Media Analytics Tool to help you uncover important insights about your content. It lets you track your overall engagement and reach. At the same time, it allows you to dig deeper with pot-wise and story-wise analytics. You can stay on top of your Instagram marketing strategy with the help of these insights.
WINDING IT UP
Instagram is a great social channel to get your brand in front of your target audience. Here are few tips and tricks you can follow to market your travel, tourism and/or hospitality brand-
- Fine tune your content to perfection and set up a well curated feed to stand out
- Guide your audience about new destinations, hotels, experiences with your content
- Give your audience a virtual tour of experiences with Instagram’s formats and features
- Partner with Influencers to create expand reach and engagement
- Run user generated campaigns to leverage the power of peer reviews
- Track your content performance with a social media analytics tool