Social media competitors are bound to have an impact on your overall brand performance on social media. Just like all other platforms, this also goes for Instagram. Instagram competitor analysis is now a focused process that helps you evaluate your industry competitors on the platform. Instagram with its wide range of features has attracted maximum users and businesses on its platform and this has given rise to cutthroat competition.
Racing ahead of your competitors on Instagram is tough and needs a data-based plan and action. To analyze competitors on Instagram, it is best to opt for Instagram competitor analysis tools. Instagram competitive analysis will give you in-depth insights into how your competitors are performing on the platform and this goes way beyond the total number of followers and likes received on the post!
Social media competitive analysis is necessary for all brands because is it necessary to keep a track of what your industry counterparts are doing. Right from detecting new trends to discovering their marketing techniques, everything can be decoded with the help of competitor analytics.
Instagram competitor analysis will help you get to the root of why certain content formats or strategies are not working for your brand.
In this blog, we will help you carry out the process of Instagram competitor tracking with the help of tools. But before we get to the list of Instagram competitor analysis tools, let’s find out what you can gain from them.
Why Conduct Instagram Competitor Analysis
Almost every brand that has a social media presence has a profile on Instagram. Instagram has become a channel of brand promotion and marketing in the right sense because it helps brands reach a wider audience base. But what role does Instagram competitor analysis play? Let’s find out.
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Competitor insights help you set your brand goals and objectives
Brands often have a few common goals and objectives that relate to increasing brand awareness, increasing audience engagement, and so on. Analyzing competitors on Instagram will give you a sense of what your brand should be working on next. Instead of tackling the same challenges, the data will give you an insight into what needs to be looked at. The insights might also help you detect the goals you might have ignored in the brand marketing funnel. A competition tracking tool can give you an idea of where you stand as compared to your competitors on Instagram which will give you a sense of what needs to be focused on.
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Competitor tracking helps you monitor your own KPIs thoroughly
Setting the right KPIs is important to get the most out of your Instagram marketing strategies. Analyzing Instagram competitors regularly will help you benchmark your performance against that of competitors. The insights will tell you the areas where you need to focus more. The competitor data will tell you about the areas your competitors are doing well in. This will give your brand new KPIs to achieve which may have a positive impact on your overall brand performance.
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Instagram competitors can introduce you to new marketing opportunities
Instagram competitor analysis can tell what your competitors are doing on the platform. The insights will help you check the content strategies they are opting for, the content formats that are fetching them maximum metrics, and so on. These insights can make you think of new and unexplored marketing strategies. Be it producing more video content or simply using certain hashtags, the competitors’ data will help with all.
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Competitor data can tell you a lot about the audience that can be targeted
The audience analysis data can also tell you a lot about your competitors’ target audience. This helps you figure out the audiences that you have not yet targeted. In many cases, the analysis also gives you information on a potential audience base that can be reached out to for specific campaigns and strategies. Competitive analysis tools like Unbox Social can help you with the same!
These are a few broad benefits of conducting Instagram competitive analysis for your brand. Now let’s take a look at the tools that can help you with research and analysis of your Instagram competitors.
List of Tools That Can Help With Instagram Competitive Analysis
1. Unbox Social
The Unbox Social tool provides competition tracking features for Instagram, Facebook, YouTube, and Twitter. The tool is highly equipped to help you monitor and track your competitors. With the help of this tool, you can get insights into your brand’s Share of Voice data too. The Unbox Social tool also has features for competition benchmarking that will help you understand your position in the industry.
The tool further provides you with content analysis and comparison to help you decode your competitors’ content strategy. Analyze competitors based on how their keywords and hashtags are performing on the platform.
2. Social Status
Social Status allows you to analyze competitors, track competitors, and monitor them. The tool has benchmarking features that can help you come up with effective social media strategies. Additionally, this tool also has features to track sentiment reaction, evaluate competitors’ content, and measure competitors’ strategy insights.
3. NapoleanCat
Similar to most competitor analysis tools, NapoleonCat also focuses on competition tracking. The tool helps you with competition tracking for Instagram, Facebook, YouTube, LinkedIn, and Twitter. The tool also allows you to monitor your team’s workflow.
4. Minter.io
Minter.io is basically an Instagram analytics tool that provides benchmarking features to help you benchmark your performance against that of your competitors. The data will help you compare your follower growth, post, engagement rate, reach, likes, and comments.
5. Analisa.io
Analisa is an Instagram competitor analysis tool that also provides analytics features for TikTok. The tool helps you compare your brand’s social media activity with that of your competitors. The tool can help brands that are active on both Instagram and TikTok.
6. Keyhole
Keyhole helps you with profile analytics and competitor tracking. The tool gives you data on performance benchmarking. With the help of the tool, you can monitor your competitors’ campaigns and strategies. The social listening feature of the tool tells you about the posts and conversations wherein your competitors are being mentioned.
7. Iconosquare
This Instagram competitor analysis tool allows you to track and monitor multiple competitor profiles. The tool helps you understand their performance metrics and strategies.
8. Surf for Brands
Surf for Brands is focused on Instagram analytics solutions and features but the tool has a dedicated section to provide you with competitor insights. This Instagram analytics tool helps you uncover real-time data related to your audience, competitors, and niche.
9. Rival IQ
Rival IQ helps brands and businesses with analytics and competitor tracking features. The tool provides benchmarking and post-alert features to help you keep a track of your competitors’ social media activity.
10. Socialbakers
Socialbakers is a social media intelligence tool that provides competitor analysis features. The tool provides you with data on competitive insights by giving performance metrics for you and your competitors. Additionally, it also has social listening features that enable you to listen to conversions mentioning your industry rivals.
The above-mentioned social media competitor analysis tools will help you detect the strengths and weaknesses of your competitors on Instagram. The data will enable you to frame effective strategies that will help you achieve brand goals and objectives systematically. The Unbox Social tool is the best Instagram competitor analysis tool to opt for because of its easy-to-use dashboard and accurate in-depth data. The tool also has social media analytics features that can help you evaluate your brand performance thoroughly. Take the free trial of the Unbox Social tool now and get detailed reports on competition tracking and social media analytics.
