Instagram is a goldmine for brands that want to expand their reach. The constant rise in the number of users on the platform is enough proof that Instagram is here to stay. The platform has multiple features that help you create content in different formats. Brands spend a lot to implement strategies on Instagram but fail to understand what their audience wants. This is where Instagram audience insights help.
A brand marketing strategy can work only if it connects with the audience and encourages them to engage with your brand. The more you know about your audience, the greater your chances of executing a successful Instagram marketing campaign.
Understanding the audience behavior on Instagram goes beyond likes and comments. Instagram analytics tools like Unbox Social can help you get detailed data on Instagram follower analytics. Apart from Instagram metrics, these tools can also help you know your audience’s preferences and activity on the platform.
Before we get to the list of tools for Instagram audience analytics, let’s get an overview of what to keep in check when choosing an Instagram audience for your brand campaign.
Factors To Keep In Mind When Selecting Instagram Audience
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Examine your brand’s current audience base
Brands that already have a presence on Instagram will have some audience base to analyze. Make sure you first examine your current target audience to get an idea of where the selection is going wrong. The analysis will also tell you who you are catering to and what kind of response are your strategies getting. This will make audience selection easier in the next steps. Brands that are still starting out on Instagram will need to take into consideration a larger audience slot to then diversify and target.
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Analyze your competitors’ Instagram insights
Instagram metrics also include knowing about your competitors on the platform. Before you choose your Instagram audience, know your competitors well. Get an insight into their audience and follower base. This will help you understand what kind of people are interested in your industry/niche. Moreover, it allows you to discover new audiences on the platform. Tools like Unbox Social can equip you with Instagram competitor insights!
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Analyze the audience demographics as per your profile and industry
A complete analysis of your profile must tell you about the Instagram follower analytics. This includes audience demographics, audience activity on the platform, audience interests and so on. Instagram analytics tools can give you data on the same. Compare these insights with your brand goals and objectives and campaign results. The comparative analysis will tell you whether your audience selection was right for the campaign or not.
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Get to know the ratio of your active and passive follower base
Brands can have thousands of followers but are they interacting with the brand content on Instagram? It is necessary to know what is the ratio of your active and passive followers. This will tell you about the audience quality. Know if your follower base is actually helping you reach your brand goals and objectives.
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Analyze your Instagram Stories
Instagram stories are a great way to keep your audience engaged with your brand. The interactions you receive in your stories can tell you a lot about your audience’s interest. Unbox Social can give you detailed Instagram story insights like tap backs, tap forwards, replies, and so on. These Instagram stats are crucial to frame future Instagram marketing campaigns.
Now that we have given you a brief overview of how to go about selecting your Instagram audience, let’s move on to the list of Instagram audience insights tools.
Best Instagram Audience Insights Tools
1. Unbox Social
Unbox Social is the best Instagram audience insights tool that will help you with social media analytics, competition tracking, influencer marketing, and scheduling and publishing for Instagram. The tool has dedicated features specially designed for Instagram. The Instagram analytics feature of the tool gives you in-depth Instagram audience insights. The tool has a section for audience insights for Instagram. The tool gives you Instagram stats for audience demographics, audience interest, location spread, audience quality, audience sentiment, audience sentiment by emoji, and mode of interaction.
These Instagram stats will give you a complete picture of how your audience is consuming and interacting with your brand content.
Additionally, brands can also get detailed Instagram post insights to know about content performance.
The Unbox Social tool gives you timely Instagram reports that help you analyze and observe your performance on the platform. The detailed reports will also help you track your performance.
2. Native Instagram insights
Instagram has its native dashboard wherein you can track your followers. The tool gives you basic Instagram audience insights like gender, age range, location, and active hours. The tool can be used for free if you have a business account on the platform. The basic dashboard is surely good for marketers who want to opt only for a free tool but it won’t help you get a complete idea of how your followers are interacting with your campaign.
3. Social Bakers
Social Bakers is a social media management platform that offers analytics features too. With the help of the tool, brands can check their audience behavior, audience demographics, audience preferences, and audience conversations.
4. Squarelovin
Squarelovin is an Instagram analytics tool that gives you insights into your audience and content performance. With Squarelovin, you can know about the posts that got you the highest engagement and the best time to post! Additionally, the tool also helps you figure out what your audience prefers in terms of content.
5. Later
Later is an Instagram analytics tool that helps you monitor audience activity and provides data on the best time to post. The tool also gives detailed analytics on audience demographics, top cities where your followers are located, top languages spoken by your followers, and so on.
6. Minter.io
With Minter.io, you can get complete Instagram analytics for your brand including Instagram follower analytics. The tool will give you data on your followers lost and gained, follower change ratio, follower demographics, post engagement, and best time to post.
7. HypeAuditor
HypeAuditor offers a complete Instagram analytics solution that enables you to analyze your Instagram audience base. The tool provides you with data on audience demographics, audience interest, audience quality, and audience engagement.
8. Analisa.io
This Instagram audience insights tool offers complete Instagram analytics. The tool helps brands with follower analytics. Know all about your follower demographics, follower authenticity, and follower engagement.
Predicting the audience’s behavior on social media is no less than a challenge. These Instagram audience insights tools can help you get a clear picture of your follower base which makes framing strategies and campaigns easier. Get a free trial of the Unbox Social tool now to get an in-depth Instagram audience analysis for your brand.
