Tracking your content performance is an integral part of your Instagram marketing strategy. Having a good idea about how you are performing on the platform can help give a direction to your next set of steps.
Fortunately, there are tools catering to your Instagram analytics that help you uncover important insights about your activity. Based on these insights, you can maneuver your strategy to create and deliver content that your audience likes.
The very idea behind using social media analytics tools is to discover how your content is faring with your audience. Does your audience like your Instagram content? What are the engagement levels on your Instagram content? Who all are viewing and engaging with your content? Social media analytics tools will help you find answers to all these questions, and in the process to create a winning strategy for your content.
Here’s a list of some of the best social media tools for Instagram analytics that you can employ, and take your Instagram strategy to the next level –
1. Unbox Social
Unbox Social offers a multifaceted social media analytics tool, that helps you uncover important Instagram, Facebook, Twitter, and YouTube analytics.
The Social Media Analytics tool by Unbox Social is a good tool that you can employ for revealing insights and intelligence about your Instagram marketing strategy. The tool helps you understand how your content is performing with a detailed analysis of every post, and story that you add. As such, this tool helps you shape important content decisions for Instagram.
Unbox Social lets you measure your impressions and engagement by day, week, month and more. This tool will also help you find which is the right time to post content on the platform, on the basis of peak audience activity.
With Unbox Social, you can also develop an in-depth understanding of your audience. The Audience Insights help you unveil important facts and stats about your audience, such as gender, age, and geographical location.
One of the best things about Unbox Social is that apart from measuring KPIs for your Instagram posts, it also helps you measure Instagram Stories’ performance. From the number of tap backs on your stories to measurement of completion rate, Instagram helps you capture it all.
This tool helps you unveil important insights and intelligence about your content to help you take your Instagram strategy to the next level.
Unbox Social offers other tools such as the Influencer Suite, Social Media Listening Tool and Competition Tracking Tool that complement the Analytics tool to help you optimize your Instagram strategy.
The Influencer marketing platform that Unbox Social offers helps you find Influencers to collaborate with on Instagram. It also lets you send out campaign briefs and allows you to monitor progress along with detailed reporting of campaign performance.
Minter.io is another tool offering analytics for your Instagram account. It provides you with details about your Instagram post-wise engagement through insights on your likes and comments. This tool also allows you to measure your Instagram Stories’ performance through insights on story engagement and impressions.
Minter.io lets you understand audiences’ gender and geo composition, as well. This tool lets you measure your Instagram post and story analytics.
3. Social Rank
Social Rank is another social media analytics tool for Instagram. It lets you dig into your audience on the platform and get detailed insights about them.
Social Rank is a tool focused on audience insights and lets you identify, organize and manage your audience on the platform. You can use this tool to understand your followers on the platform at a deeper level.
Another social media tool that offers analytics for Instagram, Picture.io lets you assess the impact of your visual content. It employs an algorithm to score your content and provide you with an idea as to how your visual content is performing.
While Picture.io is a free tool, it is limited in terms of its features, as compared to various other tools. The visual content influence score that this tool offers, is nonetheless a feature worth checking out.
Squarelovin’ provides you with insights into your Instagram content. It lets you look into your audience and also offers information on overall engagement and reach for posts. This tool gives you details about the best time to post content on the platform, as well.
SUMMING IT UP
Keeping track of your performance on Instagram is very important for your brand. Unless you are monitoring your performance, you cannot work on improving it. If you want to stay on top of your Insta-game, check out one or more of these Instagram analytics tools, right now-
- Unbox Social for an all-in-one Instagram analytics tool for posts, stories, and Influencer marketing campaigns
- Minter.io to capture Instagram post and story engagement and reach
- Social Rank to dig deeper into your Instagram following
- Picture.io, a free tool to capture your visual influence on the platform
- Squarelovin’ for measuring your Instagram insights along with best timings for posting content