Instagram analytics tools are in high demand and they keep evolving as brands and agencies have custom requirements. The reason why Instagram analytics happened so vital for businesses is primarily due to high audience engagement. Instagram has an engagement rate of about 10x more than any other social media platform.
Social Media has already become a platform to trigger every man’s longing to socialize and the success of socializing is always measured in its engagement rate.
Every social media platform is targeted to have a particular set of audiences. However, visual content is seen to hold the attention and engagement of larger demographic categories. Speaking of visual content we could think of only 2-3 major platforms. I bet, Instagram would be on your mind at least second, if not first.
This makes Instagram analytics and Instagram analytics tools all the more important.
What is Instagram Analytics?
Instagram analytics are insights that tell you about how your posts are performing on the channel. These analytics give you data on post reach, engagement rate, and impressions. Additionally, they also give you information on Instagram stories.
Instagram as a platform is very crucial for marketing and hence, apart from the native Instagram analytics tool there are many other tools that give far in-depth data. Right from competition tracking to stories analytics, these analytics tools help you understand the overall performance of your content.
Key Metrics to Track in Instagram analytics
Instagram has the capacity of trending your post in a matter of days if done it right. Hence, to measure certain attributes that really count, we have got to use the tracker. These key metrics are:
- Follower growth,
- Hashtag activity,
- Competitor accounts,
- Click-through rates.
With these attributes performed right, you will get the expected exposure for your post on Instagram. To perform these activities right, it becomes necessary to track them. By tracking the above metrics, we also get a sense of how Instagram runs it algorithms and how as a marketer we can leverage it.
For instance, you might be posting on a regular basis, but might have gone shadowbanned. You won’t know unless you track your account. Hence the Instagram analytics tools. Below mentioned are the best Instagram analytics tools that can amplify your business performance in 2020 and beyond.
Top 8 Instagram analytics tools
1. Unbox Social
Capture your Instagram reach and engagement, monitor your posts and stories and grow your brand on Instagram with data-driven decisions using our powerful Instagram analytics tool by Unbox Social.
Unbox Social gives you detailed instagram analytics which allows you to analyze everything you publish on Instagram – your posts and stories. Learn important insights and intelligence relevant to your brand. Build a powerful Instagram strategy based on an in-depth analysis of the frequency and diversity of your content. Unbox Social also allows you to assess and benchmark your performance against competitors.
Many top brands like Red Bull and Disney+ Hotstar are using Unbox Social to get intelligent data helping them make smarter decisions.
2. Instagram Insights
The name reveals the platform right. Instagram insights is a native Instagram analytics tool. As the key metrics are already discussed, analytics tools revolve around the same metrics. Instagram insights gives you the analytics of who liked your post, out of them who all where your followers and who all came with the hashtag.
These activities are important from a business point of view. So the tool will be giving you all the details like which post is performing better and where. So you can think of making a strategy likewise. The audience that engages with your post is surely a warm one. With the right strategies, you could get the one in. Hence analytics tools help you get the market scenario in quite a short duration.
Instagram is actually a large icon square. And all the engagement depends on the creativity and value of those icon square. This Instagram analytics tool helps you know how your every square, meaning how each post works.
Which post made up to the discovery page and which post does well because of its hashtags, every detailed analysis is shown on the app. Moreover, the app is FREE to use. You can know which of your posts did better and you can also track your competitors’ timeline. You will get to know the pattern that keeps the Instagram audience engaged. This analytics tool has helped many users to improve their profile and skill of creatives. The improved quality always leaves with better engagement followed by better growth.
The Squarelovin platform is suited especially for business purposes. With this Instagram analytics tool, you are sure to spread awareness and promote your business. Although social media by itself helps business awareness, a lack of promoting strategy may ruin your marketing efforts.
Hence the Instagram analytics tool helps you promote your post based on the audience that engages on the post like yours. Showing your post to those who require it to see, is the first step of promoting well. This tool helps you do the same. Also, while promoting your post on social media, the squarelovin Instagram analytics tool will help you achieve the essential.
Firing the crowd away to make them well organized, is what this tool’s name might suggest. The analytics tool manages your Instagram posts. The thing about social media that you won’t know is the timing matters there too.
The crowd fire helps you with this time management and consistency over Instagram. The analytics tool reviews yours and your competitors’ posts and derives the engagement with respect to the timing of the post. If your audience is available at a particular time and your post is going live at that time, people connect with you more.
Pixlee is an amazing and absolutely worth tool for Instagram analysis for agencies. The reason why this Instagram analytics tool is better for agencies is that it has content generation options as well.
The tool understands your niche and checks the availability of similar content for you. There are image templates and textual templates for your social media post. You can easily schedule the posts and remain consistent with them. And you will have the analyzed data for your posted content, which will let you know your post-discovery status.
7. Union Metrics
Union Metrics is a smart tool for social media analytics. It understands your requirements and fetches out your relevant audiences and pages. You now know your reach and type of posts that your type of audience will love and engage with.
The tool is real-time and intelligent. This way you can keep your track of posts and also maintain the schedule of your posts. You will be known the best time to post your social media posts. Real-time tracking lets you know which age group and the terrain is super beneficial for your business.
Social bakers are unique metrics for measuring your posts’ and link’s click-through rate. You are able to get your post insights into the number of visitors and their categorization. However, this Instagram analytics tool also allows you to measure your click-through rate.
Besides this unique feature, the tool also allows you to know your visitors in detail and track the options of their shares. The engagement analysis lets you manage your posts accordingly. If your audience is not that enthusiastic about your post, you are doing something wrong with your posts.
Why Should Agencies and Brands Use Instagram Analytics Tools
Agencies have a variety of niches and domains to undertake social media activities. For each domain, a new approach and accurate stats are required. Also, people outsource their businesses social media proposition to the agencies because agencies seem to outperform the in house team, at times.
To perform better and to reach the right audience is possible with Instagram analytics tools. Also, these tools not only reveal you the insights for Instagram alone, they compare them with other platforms too. Different analytics tools work for different purposes. Know what you are expecting from your Instagram page before deciding the apt one for you. However, as an agency, you ought to choose the tool that covers higher segments of analytics.
Want to know the Best Tools for other platforms? Just click the links below!
- Best Twitter Analytics Tools
- Best Facebook Analytics Tools
- Best YouTube Analytics Tools
- Best Influencer Marketing Platforms