One of the best ways to market your brand on social media is through Influencer marketing. With Influencer marketing expected to become a $ 10 billion industry by 2020, you should invest in Influencer partnerships to capitalize on their talent and fan base. Leveraging Influencers’ content creation skills, as well as their influence will help you in marketing your brand and products more effectively.
The benefits of bringing Influencers on board are many. Capitalize on the power of peer review in the right way. Since Influencers have an impact on the target audience’s lifestyle and purchase decisions, brand-Influencer partnerships can be quite fruitful. In fact, Influencers are known for their abilities as content creators, as well. Influencer partnerships, in this sense, an help you develop good quality, versatile content.
Building Influencer partnerships can be a long and overwhelming process, especially if you are new to such an arrangement. Given that you will be investing your time and money into building Influencer partnerships, you need to be very thorough.
With so many Influencers out there, representing different niches and industries, you may find it difficult to find the right Influencer or set of Influencers to work with. When you are selecting Influencer (s) to work with, you need to keep their engagement levels in mind, as well. You cannot make a selection on the basis of the size of their following alone.
Besides finding Influencers to work with, you also need to create detailed briefs for marketing campaigns. You should also be able to stay on top of how each of the Influencer is faring and what impact did they bring for your brand.
With so many different tasks to handle, it can be quite overwhelming to build and run Influencer marketing campaigns effectively. You can employ a good Influencer marketing platform to help you carry out your Influencer marketing campaigns smoothly.
Unbox Social offers an Influencer marketing platform that enables brands and agencies to run end-to-end Influencer marketing campaigns. Let’s look into the Influencer Suite that Unbox Social offers and how it can simplify Influencer marketing for your brand.
The Influencer Suite By Unbox Social
The Influencer Suite by Unbox Social is a tool designed to help brands and agencies leverage Influencer marketing effectively. This Influencer marketing platform helps you find niche Influencers and empowers you to generate, run, manage and analyze campaigns in a streamlined manner.
Discovering Influencers Made Easy
With the Influencer Suite, you can now find the right set of Influencers to partner with. The Influencers list gives deep insights about each Influencer, to help you make an informed decision.
Head to the lnfluencers List to find a whole set of niche Influencers. You can also run customized searches if you already have someone in mind. Filter by categories to find niche Influencers such as fashion Influencers, travel Influencers, fitness Influencers and so on. You can also filter by hashtags and Influencer gender if you want to find a specific set of Influencers.
A great thing about using the Influencer Suite is that it helps you make a well-informed choice. The tool captures the engagement rates, as well as the follower growth rate for every Influencer on the list. The engagement rate indicates the level of impact that a particular Influencer has on its audience. Picking Influencers on the basis of their engagement rate, in this sense, will help you bring genuine impact through Influencer marketing campaigns.
This Influencer marketing platform also allows you to capture average interactions, enabling you to make a smart choice. Use this tool to discover Influencers now.
Maximized Control Over Influencer Marketing Campaigns
The Influencer Suite also allows you to gain maximized control over Influencer marketing campaigns. One of the problems associated with Influencer-brand relationships is the lack of tools to measure ROIs. In the absence of such tools, you cannot measure if the Influencer partnership is worth the time and money and if there is a need to make any changes in the campaign.
The Influencer Suite allows you to create customized campaign briefs in a simplified manner. All you have to do is full out details about the campaign and then send it to your Influencer partner (s). Building Influencer marketing briefs from scratch is not an easy task. Using the Campaign Briefs creator, you can build a campaign brief with details about the campaign time periods, targeted platform (s), and hashtags to use.
Apart from allowing you to build campaign briefs in a hassle-free manner, the Influencer Suite lets you stay updated about campaign progress. Capture campaign status and progress to maintain efficiency.
Build an Influencer marketing campaign brief with the Unbox Social Influencer Suite, now.
Measuring Overall Impact With Influencer Marketing Reports
Staying updated about campaign status and progress is one thing, but generating campaign reports is also important. Influencer marketing reports can help you measure campaign ROIs. If a particular campaign is not getting you the desired results, you may want to tweak it accordingly or eliminate it completely.
The Campaign Reports feature that Unbox Social’s Influencer Suite offers lets you conduct in-depth analysis of Influencer marketing campaigns. The reports capture audience reactions and interactions on the campaigns. You can also measure all social media KPIs that are relevant to your brand.
You can use insights and intelligence offered in the reports to revamp Influencer marketing campaigns or make changes to them. You can also learn from these insights to develop Influencer marketing campaigns that generate better performance.
Winding It Up
The Influencer Suite by Unbox Social is an ideal Influencer marketing platform for brands and agencies to not only run campaigns but also discover Influencer talent. This is a multifaceted tool that meets the needs of all brands and agencies looking to work on Influencer partnerships. To maintain campaign efficiency, you can constantly monitor progress and also generate reports that inform you of the overall campaign performance.
For Influencers, Unbox Social offers the Unbox Influence app. Unbox Influence allows Influencers to find global brands to collaborate with, stay updated with the latest trends in the industry and receive detailed campaign briefs. It also allows Influencers to capture their social footprint through in-depth analytics and reporting. It comes with an Invoice generation tool as well.