Instagram offers various formats and features to help you market your content. In June 2018, Instagram launched Instagram TV or IGTV, a vertical video format that operates as a part of the platform as well as a standalone app. This format has now become an integral part of the platform.
With IGTV, you can run long-form videos in the vertical format, bringing a new experience for your audience. To get started, you first need to create a channel for your account. Once you have set up your channel, you can start uploading videos, add a title and description and put an appropriate cover photo.
IGTV can help add to the diversity of your content on Instagram. In fact, it can help you project another side of your brand.
We have put together a set of tips with the help of which you can leverage IGTV optimally and achieve your social media goals. So, let’s jump right in!
Post Preview For IGTV Videos
Posting a preview of your IGTV videos can help you increase your views and engagement. What a teaser does for a movie or series, posting a preview does for your IGTV videos. Pique audience interest with a preview and get maximum people to view your content.
IGTV video previews will appear on your feed and cover up to 1 minute of your video. After the video completes 1-minute, your audience can opt to click on the small ‘Watch Full Video’ button that appears.
Make sure that you are able to grab audience attention within the first minute itself so that your audience opts to watch the entire IGTV video.
Add A Nice Cover Photo, Title, And Description
Just like your YouTube video thumbnail plays a role in getting people to watch it, your IGTV video cover photo is also important. It is your IGTV video cover photo that can make a huge impact on your video viewership.
You can add a nice photo that draws the attention of your audience and pushes them to play and watch the video. If you do not choose an image for your IGTV video cover, the Instagram algorithm will randomly pick an image for you.
Apart from picking an image for your IGTV video, you also need to add a relevant title and description. Your title and description should capture the essence of your video and draw the audience to give it a watch.
Showcase Your Products
Use IGTV to showcase your products on the platform. Whether you want to launch a new product or build awareness about the features of your existing products, IGTV is a great platform for that.
IGTV allows you to run elaborate videos on Instagram. Use this long-video format to demonstrate product features, USP and other aspects of your products.
Make sure to keep it interactive and interesting, so that your audience does not end up losing their interest.
Bring Value With Informative, Educative Content
Use IGTV to share informative and educative content from which your audience can learn something. Depending on your brand and product, you can create video content that teaches your audience something.
You can do interesting DIY videos, tips, and even bring experts on-board to create interesting content that draws people to your channel. You can use the platform to conduct tutorial videos such as this hairstyle tutorial –
Showcase What goes Behind The Scenes
While it is important to market your products and show them to your audience, it is equally important to showcase what goes behind the scenes.
You can use this platform to show how your products are developed or how you conduct photo shoots of products. It would also be a great idea to introduce your team- showing your audience who all are responsible for your products as well as the content that they see.
Collaborate With Influencers
Partner with Influencers to create diverse types of content. You can bring them on-board to conduct an interview where you could ask them to share their experience using your products. You can also ask them to conduct a product review on the platform.
Featuring niche Influencers in your IGTV videos can help build buzz around your channel and bring more people to view your videos. Capitalize on the skills of your Influencer partners to create content that draws maximum attention.
If you want to find niche Influencers to collaborate with, you can rely on Influencer marketing platform, Influencer Suite by Unbox Social. The tool allows you to filter through lists of Influencers and also follow their engagement levels so that you can make an informed choice.
You can also add campaign briefs and send them to your Influencer partners, while also monitoring your campaign progress through reports.
Monitor Your Performance
Track your performance to know which videos received a good response and which ones did not. Monitor engagement levels and the views for your IGTV videos to stay on top of your game.
Keeping an eye on relevant metrics such as audience retention rates and engagement levels can help you find your strengths and weaknesses. You can then aim to create videos that get a good response from your audience.
Summing It Up
IGTV offers a unique long-form, vertical video format. If you aren’t already leveraging the tool, you should do it now. To help you tap into the potential of this platform, here is a snapshot of some of the tips that you can follow to ace your IGTV game-
Add preview posts for new IGTV videos to build a buzz amongst your audience
- Put a nice cover photo as well as descriptions and titles for IGTV videos to draw audience attention
- Use IGTV to showcase your products
- Offer informative content to your target audience through the IGTV platform
- Take your audience behind the scenes
- Bring Influencers on-board to create interesting content
- Track your performance constantly to know what’s working for you and what’s not