Collaborating with niche influencers that align with your brand can work wonders for your business. You can build fruitful partnerships with influencers to market your brand across social media platforms. This marketing technique has shown great results in the fashion and lifestyle industry. Fashion and lifestyle influencers are all over social media and brands can benefit from this to no bounds!
Influencer marketing gives you access to a larger audience base. At the same time, influencers bring their own skills on board. In doing so, influencers can contribute to the content creation process. To build an effective influencer campaign, it is necessary to find influencers that are in sync with your brand goals and objectives.
In this blog, we will tell you all about influencer marketing for the fashion and lifestyle niche.
Let’s begin by understanding how to find influencers for the fashion and lifestyle industry.
How to Find Influencers for the Fashion and Lifestyle Industry?
Decide the agenda for your influencer marketing campaign
Every influencer marketing plan has goals and objectives. To find influencers, you must first check what you plan to achieve from the campaign and what are the results you desire.
Decide the scale of your influencer marketing campaign
The influencer selection also depends on the scale of your campaign. Influencers are now divided into different categories namely nano influencers, micro-influencers, macro-influencers, and mega influencers.
Check the influencers belonging to the fashion and lifestyle niche
Once you know the scale of your campaign check the influencer database to see which influencers are active in the fashion and lifestyle niche. This will help you choose influencers properly.
Set the budget for your influencer marketing campaign
Influencer marketing needs investment. Set the budget for your campaign beforehand to avoid any last-minute hassles. Influencers these days have a set bracket for their charges. Make sure you discuss the budget with your chosen influencers before collaborating with them.
Rely on an influencer marketing platform to structure your influencer selection
Influencer marketing platforms like Unbox Social are much needed for planning a campaign. The tools can help you with the influencer database and influencer evaluation which aids in proper selection.
Now that we know the process of choosing influencers for the campaign, let’s go ahead with the steps of implementing an influencer campaign for the lifestyle and fashion niche.
Steps to Implement An Influencer Campaign For Fashion and Lifestyle Brands
Step 1- Know what you want to convey through the campaign
Brand managers need to be clear about what they want to convey through the campaign. The message of the campaign has to be decided prior to anything else. This will set the pace for the overall campaign.
Step 2- Choose your target audience
Remember, you are doing all this to connect with the target audience. This is why the selection of the target audience is a must. Make sure you choose the right audience demographics because this will impact your influencer selection.
Step 3- Choose the platforms you want to implement the campaign on
It is necessary to choose the right platform for marketing when it comes to influencer marketing. Choose the right social media platforms so that you can select the influencers accordingly.
Step 4- Conduct an influencer background check
Now that you know the audience base to target, the platform to market on, and the brand message to convey, you must start with influencer research. Tools like Unbox Social have a well-researched influencer database that can help you go through all the influencers on a particular platform. Conduct thorough research on their follower quality, content presentation style, and other aspects.
Step 5- Learn to approach influencers in the right manner
Influencers are essentially content creators. Just as important it is for you to market your product or service, it is important for influencers to market their personal brand. Their personal brand is also reflected in every brand with which they collaborate. As such, influencers can be very picky about the brands they work with. Every influencer that you are going to approach could lead to a value-adding partnership. Be careful with the way in which you approach an influencer.
Once you have zeroed down on one or more fashion and lifestyle influencers, it is time to approach the said influencer (s).
You may have conducted thorough research while looking for the right influencer (s) for your campaigns. Use this research to frame a proper message/email for the influencer. Do not send message templates. Personalizing the message according to each Influencer. Ideally, the first message or email that you send out should be about simply expressing your interest in their work and your willingness to partner with them. Only once they respond with interest should you explain the details of the project.
Step 6- Determine the duration of the partnership
What type of influencer collaborations are you looking at? Are you looking at a long-term partnership or a short-term partnership? Based on your budget and business objective (s), you can decide what kind of partnership you are aiming at.
Step 7- Decide how you want to collaborate with them
Brands often send free samples to the influencers for review posts, unboxing videos, and so on. In some cases, they team up for a sponsored post too. You can also team up with fashion influencers for a one-time account takeover wherein they can interact with the followers! In this step, you must decide the content strategy for your marketing campaign. The content format you opt for must be in tune with your brand goals and objectives. Moreover, it should also be in sync with the brand message you wish to convey.
Step 8- Lastly, analyse your social media presence once the campaign is implemented
Simply planning and executing an influencer marketing campaign is not enough. Brand managers must also see whether the campaign has impacted their social media presence and sales in any way. The Unbox Social tool has three super useful solutions that will help you decode your entire social media performance. The tool has social media analytics to track your presence on social media platforms and competition tracking to give you an in-depth account of how your brand is faring in comparison to the industry rivals apart from the influencer marketing solution.
Hope this brief guide on influencer marketing for lifestyle and fashion brands will help you craft an effective strategy. Check out a few more blogs to get a deeper understanding of influencer marketing.