Looking for influencers to collaborate with?
Various top brands are turning to Unbox Social for finding influencers and managing influencer marketing campaigns.
In this blog, we will help you understand how you can find influencers using Unbox Social’s influencer marketing platform.
Brands across niches and industries are turning to Influencers to market their brand on social media platforms. Apart from bringing access to huge audience bases, Influencers also bring with them their niche experts. From product reviews to social media takeovers and product collaborations, there are many different ways in which Influencers can add on to your social media strategy.
Influencer marketing is bound to become a $ 15 billion industry by 2022.
A look at the state of influencer marketing in India, reveals a lot. In a study conducted on more than 700 Indian brands and marketers, it was found that 75% of the brands view influencer as one of the top priorities. In fact, 63% of them are working with up to 50 influencers
Here’s another important fact: India has the third-largest number of fake followers in the world.
Finding authentic influencers for your brand is important for building fruitful influencer marketing campaigns.
If you go on to find Influencers on social media platforms, it can be a very difficult and daunting task. There are various Influencers out there, at different tiers and specialising in diverse niches and categories. It is important to collaborate with the right set of Influencers. After all, you are investing your money, time and efforts into running Influencer campaigns. You need to be as thorough as possible in selecting Influencer partners for your brand.
Finding Influencers across social platforms, without a concrete strategy in place, can be an overwhelming task.
But we’re here to help!
Here’s a quick guide on what you can do to find influencers who are the right fit for your brand-
Identify Your Social Media Goals
If you want to make the most of your Influencer campaigns, you need to be clear about what you want to achieve. Your objectives will play an important role in directing your strategy for finding Influencers.
You may want to generate brand awareness, build a buzz around your new product launch or push for conversions.
By having clarity on what you want to achieve, you can be more specific about what tier of Influencers you are looking at- macro-Influencers, micro-Influencers or nano-Influencers?
What kind of experience do you expect these Influencers should have? Are you looking for Influencers with expertise in product reviews for beauty brands? Or are you looking for someone who has worked on pre-launch promotions for other brands in the past?
Your goals, in this sense, can play an important role in giving you a sense of direction while picking the Influencers for your brand.
Keep Your Target Audience In Mind
Catering to your target audience’s likes and preferences, passion points and sensitivities is equally important in determining your selection. Using a social media analytics tool such as that of Unbox Social, you can jump into audience insights to understand your audience. The tool can help you gather important data about your audience including their gender split, location, and age composition.
Based on these aspects of your audience, you can frame a basic audience persona. Depending upon the age, gender, and location of your target audience, you can set criteria for the kind of Influencers you’d want to work with. Ideally, look for Influencers who have an audience similar to that of your target audience.
To Find Influencers, Get an Influencer Marketing Platform
To get started with finding influencers, Unbox Social has a list of 20000+ influencers you can work with.
Choose the platform for which you need your influencers for: Instagram, YouTube, and Twitter and then select the category or niche for which you want to find Influencers.
Instead of having to look for influencers manually on social media platforms, you can explore the huge database of influencers on Unbox Social’s influencer marketing platform. An easy-to-use influencer marketing tool where you can find influencers from across social media platforms, categories, and tiers.
Our influencer marketing platform comes with a range of features that makes the influencer discovery process easier and convenient.
To find Influencers in a well-informed manner, the platform offers you a database of Influencers that you can curate according to your preference.
We’ll now take you through a tour of our influencer marketing platform and how you can use it to discover the right set of influencers for your brand.
Discover Influencers From Across Niches
To begin with, you can select the category of Influencers you want to partner with. On Unbox Social, you can find influencers from the niches of fashion, luxury, sports, fitness and more.
For instance, if you are looking for a fashion Influencer, you can select ‘Fashion’ as the category of Influencers.
The tool will then provide you with a list of all the Influencers filtered by the criteria that you set. So, you can make a well-informed decision about picking Influencers by using Unbox Social.
Find Platform-wise Influencers
Unbox Social’s influencer marketing platform allows you to find influencers from across social media platforms.
Looking for reliable YouTube influencers? Our influencer marketing platform has got you covered.
Apart from looking for YouTubers, our influencer marketing platform allows you to find Instagram influencers.
Explore Influencers From Across the Pyramid
Looking for micro-influencers for your brand? Or you want to work with macro-influencers?
Our influencer marketing platform allows you to discover influencers from across the pyramid. Depending upon your influencer marketing budget, as well as goals, you can make a call as to which tier of influencers on the pyramid you want to work with.
If you want to work with micro-influencers, you can set the follower size filter accordingly. The tool will then provide you with a filtered list of all the micro-influencers.
Conduct Influencer Brand Checks
You can find influencers who have worked with relevant brands or brands similar to yours using brand checks. Looking at the history of brands an influencer has worked with, can help you make a well-informed decision about your influencer collaborations.
So, for instance, you are looking for influencers for your brand of sportswear, you may want to look up those who have worked with prominent sportswear brands like Nike and Adidas.
This tool will then provide you with a list of all the influencers who have relevant campaign experience with such brands.
Dig into Influencer Insights
India has the third-largest number of fake followers in the world. As such, it is important for you to go beyond the vanity metrics of followers.
With Unbox Social, you can access important data about influencers including their reach, engagement, and interactions. These metrics will help you find influencers who have established their presence through quality content.
Use the Summary Feature
Once you select a set of influencers, you can explore the summary feature to get a sense of how your influencer marketing campaigns are likely to pan out.
With this feature, you can find out :
- The number of influencers, as well as the percentage of influencers across the pyramid- How many macro-influencers, are there? How many micro-influencers are there?
- The category split of the influencers- What percentage of the selected influencers belong to each category?
- The influencer demographics- age, gender and geographical composition of the selected influencers.
- Total reach and average engagement for the selected influencers.
- Contribution to reach and contribution to interactions for every influencer.
So, with the help of Unbox Social’s influencer marketing platform, you can access all the vital data and features to find influencers and build influencer marketing campaigns at scale.
The key to a high-ROI yielding influencer marketing campaign lies in finding the right set of influencers for your brand. With our influencer marketing platform, finding influencers becomes easier, and convenient for you.
Summing It Up
Influencer marketing can help you get expand brand exposure, generate engagement, and bring new followers on board. But how do you discover and identify the right Influencers to partner with?
Here’s a quick round-up of how you can find the right Influencers for your brand:
- Gain clarity on your social media goals
- Let your target audience direct your decision-making strategy
- Use a reliable influencer marketing platform
Unbox Social is the best influencer marketing platform for finding the right influencers for your brand. Besides allowing you to find influencers, Unbox Social also allows you to measure campaigns through the influencer campaign reports.
There are various other perks to using our influencer marketing platform. Based on the testimonials we have received, our influencer marketing platform turns out to be an effective tool for carrying out influencer marketing campaigns.
We frequently make updates to our tool to enhance your experience. Sign Up for a demo or send us an e-mail at firstname.lastname@example.org and give Unbox Social a spin.