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How to Find Key Influencers in Your Niche (7 Easy Steps)

Find Influencers

Influencers have managed to achieve a high level of authority when it comes to brand marketing. Influencer marketing, as a whole, deserves the attention of all brands and businesses on social media. Influencer marketing is the need of the hour because users tend to believe in influencers more than sponsored ads and celebrities. 

For those who are just starting with this digital marketing technique, here’s a brief explanation!

Influencer marketing is a marketing process where brands connect with influencers to reach their target audience on social media. This collaboration can be for various reasons like promoting a product or service, launching a new product, improving brand presence, and much more. 

Let’s understand the type of influencers a brand can broadly opt for-

Top influencers– Usually, influencers having more than 100k followers are termed as top influencers. This set of influencers is extremely well-versed with their niche and are known for their massive reach.

Micro-influencers– Influencers having 10,000-50,000 followers are termed micro-influencers. Though their reach is lesser than that of a top influencer, they are known for their opinions and knowledge.

Nano influencers– And the newbies, nano influencers are those with a following of 1000-10,000 users. Well, even with a less number of followers, their content can be very impactful and can work wonders for a brand.

Knowing which influencers to collaborate with is a crucial step in creating a successful influencer marketing strategy. Every influencer marketing campaign involves a process wherein marketers need to first find the right influencers. In this blog, we will help you with influencer search.

Even with the influencer database, influencer search can be painstaking. Well, we’re here to ease out this process! Follow these steps and get the right influencers for your campaigns.

Steps to Find Influencers For Your Brand Campaign

  • Find influencers based on your brand objectives

If you want to make the most of your influencer campaigns, you need to be clear about what you want to achieve. Your objectives will play an important role in directing your strategy to find influencers. You may want to generate brand awareness, build a buzz around your new product launch or push for conversions. 

By having clarity on what you want to achieve, you can be more specific about what tier of influencers you are looking at (macro-influencers, micro-influencers or nano-influencers). The objective you wish to achieve from your campaign will help you choose better. Right from the expertise of the influencer to the kind of followers they have, everything will have an indirect impact on the performance of the campaign. So see to it that you are aware of the purpose of the campaign.

  • Find influencers that are in sync with your target audience

Like every brand, even influencers have a set of audiences they cater to. Before you choose an influencer simply on the basis of the number of followers, check the quality of the followers. Likewise, get a blueprint of your brand’s target audience too. This will help you check which influencers are the right fit for your brand campaign. Take into account the audience demographics and look for influencers that match your audience base. The influencer search and social media analysis solutions from Unbox Social can help you get accurate data for the same. 

  • Find influencers that match your niche

The most important part of finding influencers is choosing according to your industry/niche. Choose influencers who belong and cater to your niche because only then will you be able to reach a relevant audience. It is important to know the niche of influencers you choose because it has a huge impact on the overall campaign. 

  • Find influencers based on social media platforms

Every influencer is not present on every platform. It is necessary to know which platforms you are targeting for your marketing campaigns. The influencers you choose must be there on the platforms you have chosen. This also depends on the content you want to put out for your campaign. If you want to go for video content only, then it is best to opt for Instagram and YouTube! Make sure your selected influencers have a presence on the platforms you are targeting. 

  • Find influencers based on content 

Every influencer marketing campaign needs content creation. Not all influencers are good at all kinds of content. Plan your campaign and accordingly choose influencers that fit your requirements. If you want more images and text in your campaign then choose an influencer whose content style matches the same.

  • Opt for an influencer search tool

The easiest and most effective way to find influencers is to rely on an influencer search tool. Unbox Social offers an influencer search solution that helps you choose the most relevant influencers. The tool is well-equipped to give you all the data that can help your influencer marketing campaign. Apart from the influencer marketing suite, the tool also has competition tracking and social media analytics solutions. 

  • Keep a close watch on what your competitors are doing

Analysing the performance of your own brand is crucial but it is equally important to keep a check on what your industry competitors are doing. Rely on a competition tracking tool to know how your competitors are performing on different platforms. The competition tracking system will help you with the share of voice data, sentiment analysis, audience demographics, and so on. These metrics are important because they help you analyse the strengths and weaknesses of your marketing plans. 

These 7 steps will help you find relevant influencers for your influencer marketing campaigns. Make sure you conduct a thorough influencer inspection before selection. This involves checking for fake followers, copied content, and other such activities. Here are a few more blogs to help you with influencer marketing.

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What is Unbox Social?

Unbox Social is a powerful tool that offers solutions for influencer search, social media analytics, and competition tracking. The platform helps you get in-depth social media performance data of your brands, campaigns, and competitors. Get detailed reports and implement the findings in your strategies to get the most out of your campaigns!

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Working with influencers?

Use our brand scan to find who competition works with!