With the help of evolving technology and the purpose to provide new features to their users, Facebook keeps changing their algorithms and regulations every now and then.
These changes bring in new challenges to marketers and brand managers in order to understand their customers on the social media giant’s platform.
Of course there is no stopping for Facebook, as it keeps adding more and more users to its platform and interconnects users from its previous acquisitions like Instagram.
Just checking the native Facebook insights won’t add the necessary fuel required to push your content and elevate your brand’s performance.
And what about your competitors? Can’t take the risk of staying behind in the industry.
So then, are you stuck in this ecosystem?
Well the good news is NO!
Thankfully we have many Facebook analytics tools that can provide you with the right data to understand your customers, prepare better strategies and make key business decisions.
Let’s understand why Facebook analytics is important and how marketing professionals are making the most from the tools available.
- What is Facebook analytics?
- What are Facebook analytics tools?
- Why using Facebook analytics is important?
- Best Facebook analytics tools
What is Facebook Analytics?
Facebook analytics tracks user interaction on your brand’s Facebook page which includes several metrics such as reach, impressions, engagement, reactions, followers, likes, shares etc. As a marketer, these insights help you evaluate your brand’s performance on Facebook and helps frame better social media content strategies.
What are Facebook Analytics Tools?
Facebook analytics tools provide you with advanced insights on the users who are interacting and engaging with your content on your brand’s Facebook page.
These tools will give you data-driven insights such as active users on your page, their engagement rate, content performance by reach, impressions, likes, comments, shares, reaction, overall follower growth, sentiment analysis, and much more.
Furthermore, some tools also provide features like Facebook competitor analysis to track similar brands in their niche.
By understanding these metrics and generating useful reports, Facebook analytics tools come handy for marketers, and brand managers to create better content strategies on social media.
Why Using Facebook Analytics Tools is Important?
Facebook has 1.66 billion users every day. This makes it a prominent ground for your marketing efforts. But, before we jump into the best tools for Facebook analytics, it is crucial to understand the importance of such tools.
As the number of daily active users and monthly active users on Facebook is increasing, so is the data. It is a challenging task to look after and gauge insights from such a huge database. This is where Facebook analytics tools come into the picture.
By using such tools a business can assess the data, set KPIs, and create specific goals all under one roof. It serves as a tool to get a perspective of the current situation and gives a roadmap to reach the set goals.
Sounds daunting? Don’t worry, we have got you covered with the best Facebook analytics tools to grow your business.
However, before we jump to the list let’s briefly understand the factors to keep in mind when choosing a Facebook analytics tool.
- See whether the tool matches your requirements
- Check the credibility of the tool
- See if the pricing suits your budget
- Should give you data on competitors
- The tool should provide you with timely reports
Here is a list of the Best Facebook Analytics Tools
1) Unbox Social
a) Facebook Analytics by Unbox Social
Facebook analytics feature by Unbox Social is everything you need to evaluate your brand performance on Facebook. The feature tells you how the audience is interacting with your page content, what kind of audience your posts are attracting, and the trends in your niche.
Additionally, Unbox Social also provides post-level insights that help you understand the reach of every post, engagement level of each post, post views, and feedback for posts.
The glimpse of the tool below shows the impressions and reach of a brand on Facebook.
b) Facebook Competitor Analysis by Unbox Social
Apart from analysing your own page, Unbox Social allows you to compare and analyse your competitors too. Check what the audience is talking about in your niche, see what your competitors are publishing, look at the trends in the industry, and so on with the competition tracking feature.
As a marketing professional, you surely want to know how did the audience reach your post. Well, Unbox Social’s analytics feature will also tell you where the views are coming from!
Relying on these statistics can help you frame effective content for your brand! Above all, the platform allows you to understand your audience demographics too. Once you know who your audience is, it becomes easier to curate content. The all in one platform lets you generate reports in several formats that can be used for your presentations effortlessly!
The snapshot of the tool below shows the Facebook competitor analysis feature wherein the graphs tell you how the audience has interacted with each of the competing brands.
2) Facebook Insights (Free tool from Facebook)
Facebook insights is solely dedicated to analysing your page performance. These insights give you data and statistics on the number of active users on your page, followers, likes and comments on the posts, shares, and audience demographics. The insights will also inform you about the post reach.
Facebook insights provide you with audience demographics which help target the right audience set.
These insights are available for free and are provided by Facebook themselves.
To access Facebook Insights:
- Go to your Facebook Page (make sure you have the managing rights)
- Click Insights at the top of your Page. If you don’t see Insights, click More.
- Click the Overview section on the left for more information.
Buffer is a simple to use social media scheduling tool. With so much going on in the social media space it is tough to get insights for each post. Planning, scheduling, collaborating, and posting can all be done in one place.
It is a great tool to improve your social media strategy. You can track and manage all your social accounts at your convenience.
If competitive analysis is your need then Quintly is your go-to tool. With the help of this tool, you can measure the engagement of your post against your competitors. You can also scrutinize the increase and decrease in the number of fans.
This tool lets you customise your dashboard from over 250 metrics. Meanwhile, it also offers a unique customer care Benchmark report. This helps gauge an understanding of how often customers ask questions.
Socialbakers is one place for all your social media analysis. Analytics is the key to achieve your marketing numbers. This tool will help you measure your ROI on all the marketing campaigns.
Its analytics tools allow you to get a glance over all your campaigns. The solution SocialBakers’ analytics tool provides is actionable insights without any confusion. It helps you overcome any social media crisis. Also, the tool helps you stay ahead of your competitors in your industry.
Tracking KPIs is the most important part of analytics. TrackMaven measures how posts have performed in comparison to on-site conversions. This is a highly beneficial feature.
At a go, you will be able to see the posts that performed well. This can be seen on the Executive’s Dashboard. You can see the top performing paid posts and recognise the organic marketing efforts.
Grytics is a Facebook Group analytics tool. Managing different groups and communities at a time can be a hassle. To overcome this situation, Grytics provides a clean view of content interaction and the type of content that resonates well with the audience.
Also, it provides downloadable reports for ease.
8) Rival IQ
It’s an all-in-one analytics tool. It understands the social statistics with the context of your competitors. It features some great features like Social Listening and SEO integrations.
A strong tool should support each social platform account. Rival IQ syncs between all social accounts from LinkedIn, Instagram, YouTube, Facebook, and Twitter to Pinterest. Like all other tools, Rival IQ keeps an eye on your competition for insightful engagement. It also alerts about popular topics and competitors move.
Now you know why Facebook analytics is important and how you can leverage these Facebook analytics tools to up your social media game.
Well, if you are still in two minds about using Facebook analytics tools here is why you must use them.
Why Is Using Facebook Analytics Tools Important?
Brand managers still rely on the native Facebook analytics to understand the performance of their brand on the platform. However, these insights do not give you a complete picture of how well your strategies are working on the platform. It is best to use Facebook analytics tools because-
Facebook analytics tools allow you to set clear goals for your campaigns
The statistics and data provided by the tools help you figure what kind of strategy fits your campaign goals and objectives. This saves you time and resources on trial and error.
Facebook analytics tools give you insights on your audience base
Social media strategies work well if your target audience finds some value in it. And to create content that fits the audience’s expectations, it is necessary to know the audience. Facebook analytics tools give you detailed insights on who is consuming your content and whether your content is being directed at the right audience.
Know if the audience reaction is in sync with your expectations
Brands often face problems on social media when their strategy goes wrong or is not able to generate the right response. The insights from the Facebook analytics tools help you detect the same. Know if your campaign is generating the right response and whether it is helping you reach your goal.
Facebook analytics tools tell you the best time to post
With the help of these tools, you will come to know when most of your target audience is active on the platform. Once you know this, you can schedule your posts accordingly and get maximum attention.
Well, now that you know how important it is to use Facebook analytics tools, let’s look at how you can curate effective Facebook marketing strategies.
Tips To Create Effective Facebook Marketing Strategies
1. Your Facebook page should be updated with all the necessary information
Your Facebook page is the identity of your brand and has the ability to form the first impression in the minds of the audience. See to it that your page is updated with all the latest information. Right from the profile picture to the cover page, everything should reflect your brand.
2. Choose the CTA buttons for your page cleverly
Facebook pages allow you to have CTA on the page so make maximum use of it. Choosing the CTA button depends on what you want the audience to do. Opt for a ‘Sign Up’ call to action if you want more subscribers or go for a ‘Contact Us’ button if your brand needs more of that.
3. Post more video content
Video content works best on Facebook. Make sure you have interesting video content on your page every now and then. This can also help you get viral on the platform. Posting relatable videos on Facebook can also increase the engagement rate.
4. Make use of Facebook live and Facebook stories
Facebook’s live feature will help you connect with your audience. Host live sessions to keep your audience engaged. The live feature can also be used to cover important events like product launches.
5. Study the comments to know about audience behaviour
Comments on your posts can tell you a lot about how your posts are performing and whether the audience is liking them or not. Analyse the comments and check the audience sentiment. You should also keep an eye on the posts that receive maximum comments.
So, to summarize-
- Unbox Social for measuring Analytics and tracking Competitors on Facebook
- Facebook Insights, free tool from Facebook to track and analyze user behaviour
- Buffer for scheduling and collaborating content
- Quintly for Facebook competitive analysis
- SocialBakers to measure ROI on marketing campaigns
- TrackMaven for measuring post insights and organic marketing efforts
- Grytics for Facebook group analytics and management
- Rival IQ for social listening and SEO integration
Well, now that you know how important it is to track your Facebook page, it is high time you choose a tool and start curating content that matters. Track what is working for your competitors and where is your strategy lacking with Unbox Social.
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