With the help of evolving technology and the purpose to provide new features to its users, Facebook keeps changing its algorithms and regulations every now and then.
These changes bring in new challenges to marketers and brand managers with regard to understanding their customers on the social media platform.
Of course, there is no stopping for Facebook, as it keeps adding more and more users to its platform and interconnects users from its previous acquisitions like Instagram. This also makes it a prime hub for marketing and branding products and services.
Just checking the native Facebook insights won’t add the necessary fuel required to push your content and elevate your brand’s performance.
Thankfully, we have many Facebook analytics tools that can provide you with the right data to understand your customers, prepare better strategies, and make key business decisions.
Let’s understand why Facebook analytics is important and how marketing professionals are making the most of it from the tools available.
What are Facebook Analytics Tools?
Just like the native Facebook analytics dashboard, Facebook analytics tools provide you with in-depth data on how your brand is faring on the platform. This data is not just restricted to post and overall content performance, these tools give you a detailed account of your brand’s strengths and weaknesses. Facebook analytics tools will give you data-driven insights such as active users on your page, their engagement rate, content performance by reach, impressions, likes, comments, shares, reaction, overall follower growth, sentiment analysis, and much more.
So without further ado, let’s look at the top Facebook analytics tools that can help you streamline your strategies and campaigns on the platform.
List of the Best Facebook Analytics Tools
1. Unbox Social
Facebook analytics feature by Unbox Social is everything you need to evaluate your brand performance on Facebook. The feature tells you how the audience is interacting with your page content, what kind of audience your posts are attracting, and the trends in your niche.
Additionally, Unbox Social also provides post-level insights that help you understand the reach of every post, the engagement level of each post, post views, and feedback for posts.
A glimpse of the tool below shows the impressions and reach of a brand on Facebook.
Apart from analyzing your page, Unbox Social allows you to compare and analyze your competitors too. Check what the audience is talking about in your niche, see what your competitors are publishing, look at the trends in the industry, and so on with the competition tracking feature.
As a marketing professional, you surely want to know how did the audience reach your post. Well, Unbox Social’s analytics feature will also tell you where the views are coming from!
Relying on these statistics can help you frame effective content for your brand! Above all, the platform allows you to understand your audience demographics too. Once you know who your audience is, it becomes easier to curate content. The all in one platform lets you generate reports in several formats that can be used for your presentations effortlessly!
The snapshot of the tool below shows the Facebook competitor analysis feature wherein the graphs tell you how the audience has interacted with each of the competing brands.
2. Buffer
Buffer is a simple to use social media scheduling tool. With so much going on in the social media space it is tough to get insights into each post. Planning, scheduling, collaborating, and posting can all be done in one place.
It is a great tool to improve your social media strategy. You can track and manage all your social accounts at your convenience.
3. Quintly
If competitive analysis is your need then Quintly is your go-to tool. With the help of this tool, you can measure the engagement of your post against your competitors. You can also scrutinize the increase and decrease in the number of fans.
This tool lets you customize your dashboard from over 250 metrics. Meanwhile, it also offers a unique customer care Benchmark report. This helps gauge an understanding of how often customers ask questions.
4. Socialbakers
Socialbakers is one place for all your social media analysis. Analytics is the key to achieving your marketing numbers. This tool will help you measure your ROI on all the marketing campaigns.
Its analytics tools allow you to get a glance over all your campaigns. The solution SocialBakers’ analytics tool provides is actionable insights without any confusion. It helps you overcome any social media crisis. Also, the tool helps you stay ahead of your competitors in your industry.
5. TrackMaven
Tracking KPIs is the most important part of analytics. TrackMaven measures how posts have performed in comparison to on-site conversions. This is a highly beneficial feature.
At a go, you will be able to see the posts that performed well. This can be seen on the Executive’s Dashboard. You can see the top performing paid posts and recognize the organic marketing efforts.
6. Grytics
Grytics is a Facebook Group analytics tool. Managing different groups and communities at a time can be a hassle. To overcome this situation, Grytics provides a clean view of content interaction and the type of content that resonates well with the audience.
Also, it provides downloadable reports for ease.
7. Rival IQ
It’s an all-in-one analytics tool. It understands the social statistics with the context of your competitors. It features some great solutions like Social Listening and SEO integrations.
A strong tool should support each social platform account. Rival IQ syncs between all social accounts from LinkedIn, Instagram, YouTube, Facebook, and Twitter to Pinterest. Like all other tools, Rival IQ keeps an eye on your competition for insightful engagement. It also alerts about popular topics and competitors’ moves.
8. Sociograph
Sociograph helps you analyze Facebook groups and pages. The tool is designed to give you a better understanding of your audience. The tool gives you insights into how your posts are performing and also gives you data for all the crucial metrics. The report will help you detect the active members on your page/community which can enhance your audience selection.
Well, very few Facebook analytics tools give you the benefit of both profile analysis and competition tracking. This is where Unbox Social comes to your rescue. The tool is well-equipped to give you comprehensive insights into your Facebook presence!
Tips To Create Effective Facebook Marketing Strategies
1. Your Facebook page should be updated with all the necessary information
Your Facebook page is the identity of your brand and can form the first impression in the minds of the audience. See to it that your page is updated with all the latest information. Right from the profile picture to the cover page, everything should reflect your brand.
2. Choose the CTA buttons for your page cleverly
Facebook pages allow you to have CTA on the page so make maximum use of it. Choosing the CTA button depends on what you want the audience to do. Opt for a ‘Sign Up’ call to action if you want more subscribers or go for a ‘Contact Us’ button if your brand needs more of that.
3. Post more video content
Video content works best on Facebook. Make sure you have interesting video content on your page every now and then. This can also help you get viral on the platform. Posting relatable videos on Facebook can also increase the engagement rate.
4. Make use of Facebook live and Facebook stories
Facebook’s live feature will help you connect with your audience. Host live sessions to keep your audience engaged. The live feature can also be used to cover important events like product launches.
5. Study the comments to know about audience behavior
Comments on your posts can tell you a lot about how your posts are performing and whether the audience is liking them or not. Analyze the comments and check the audience sentiment. You should also keep an eye on the posts that receive maximum comments.
Well, now that you know how important it is to track your Facebook page, it is high time you choose a tool and start curating content that matters. Track what is working for your competitors and where is your strategy lacking.
Tracking the Facebook metrics regularly will help you understand your brand presence and audience better. The Unbox Social tool is apt for all businesses and brands because it helps with both audience data and content performance. The tool will give you an overall picture of what your brand needs to work on when it comes to Facebook marketing.
