Social media reports are an integral part of social media marketing. These reports are an account of how your social media strategy has fared on different platforms. In most cases, brand managers fail to comprehend the reports successfully and end up making the same mistakes all over again. This leads to stagnation in their social media performance.
Analysing the performance of your strategy is as important as planning and executing it. The value of a social media report is determined by the data it contains.
Brand managers and marketing professionals keep a close eye on the social media metrics like follows, likes, and comments but there’s more to a social media report than this.
In this blog, we will tell you about the three most crucial elements of a social media report.
But before we go ahead with the list of elements your social media report should have, let’s understand the basics of a social media report.
The social media data in the report can be used for several other things than just knowing whether the strategy worked for your brand.
Why Do You Need to Create Social Media Reports?
To keep a track of your brand progress on social media
Once you start creating social media reports, you can get a detailed track record of how your brand has progressed over time. The social media analytics in each of the reports might show a pattern and that can help you detect the flaws in your strategy.
Gives you scope for improvement
The social media insights you get from the reports give you information about where you can improve as a brand. It also helps you detect the opportunities you can bank on. The social media analytics report will tell you about the strengths and weaknesses of your content too.
Helps you compare the effectiveness of different strategies
Brands roll out several strategies and use different features to put out content on social media. The social media analysis report will tell you what kind of strategies are giving you the desired results.
The significance of social media analytics reports cannot be underestimated. But what your social media report contains is also important to look at. Let’s see the three main elements your social media report must contain.
Important Elements Your Social Media Report Must Have
The most crucial part of social media analytics is campaign reporting. The report must have all the data for the campaign because that is the basis of how your brand will perform on social media. Monitor the different aspects of your campaign like the platforms on which the campaign was activated, target audience, paid promotions, and so on. This data will give you a complete picture of how your audience has reacted to your efforts on the social media front.
Check the results of the campaign and metrics it has affected to know which campaign strategy works the best for your brand and audience.
Details about the ROI
The social media report must have details about the ROI. This will give you an idea of whether your investments have given you the desired returns. Be it promotional campaigns, collaborations with influencers, ads, etc. everything must be noted in your social media report. Check whether there was an increase in sales after the campaign. Try and see the metrics that saw an improvement after you invested a certain amount in the campaign, and so on.
Some social media analytics tools also have competition tracking features. Tracking competitors on social media is important because you must be aware of what your industry rivals are doing on social media and how your brand is faring in comparison to them. This will also tell you about the potential audience base you need to target next, improvements you need to bring in your products and services, and so on.
The above-mentioned elements must be there in your social media reports. The best way to create social media reports is to rely on social media analytics tools. Let’s take a look at the features of the Unbox Social tool.
Unbox Social– Social Media Analytics Tool
The Unbox Social tool is apt for businesses and brands that are active on multiple social media platforms. The tool gives detailed insights for Facebook, YouTube, Instagram, and Twitter. The platform-wise analysis will help you understand the brand performance on each social media platform. The analysis further tells you how you need to alter your strategies to get the most out of each social media channel.
The audience demographics is available for all platforms on the Unbox Social tool. Depending on the platform you choose the tool gives you complete data on audience demographics that will help you frame effective strategies. Insights on aspects like audience gender and age, language, audience sentiment, sentiment by emoji, and so on can be fetched easily from the tool.
The tool gives you a complete account of how your content is performing on social media. Right from the content metrics to the performance of individual posts, the tool is well-equipped to give you insights into your overall content performance. This is super helpful for platforms like Instagram wherein brands have multiple content curation features to choose from.
Want to know more about social media reports? Take a look at the blogs below to get more information.