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How to Create a Successful Social Media Strategy in 6 Easy Steps

social media strategy

Having a social media strategy in place is the only way to get your brand noticed on social media. Apart from having mind-blowing content and all the right influencers, one should know the right way to execute a social media plan

It is time you realise that social media is crowded with both content and users but to get your message across to the intended audience is still tough. 

Creating a social media strategy helps you understand why you are not getting the desired results from your target audience. 

If you are still figuring out why posting consistently on Instagram and Facebook is not getting you any results, this guide on how to create a social media marketing strategy is just for you.

We have created a 6-step guide to help you create an effective social media strategy for your brand. 

Well, before we jump to the steps of creating a social media strategy, let’s understand why is a social media strategy important.

Importance of Creating a Social Media Strategy 

creating a social media strategy

In the race of posting content on a regular basis, brands often forget to step back and analyse their content strategy. Having a social media strategy in place will help you curate content that actually gives you some results. Here are a few more reasons why brands must have a  social media plan

1. Social media strategy gives you a roadmap to meet your goals 

Posting on social media platforms without any agenda can land you nowhere. When you have a social media marketing plan in front of you, it is clear what you intend to achieve. This sets the pace and tone of your overall strategy and saves you time and resources. 

2. Social media marketing plan helps you understand the changes in the platforms

When it comes to creating a social media strategy marketers also have to analyse the social media platforms where they intend to execute the strategy. This helps them understand the platforms on a deeper level. Be it addition of features on the platform or change in audience behaviour, analysing these aspects while creating a strategy can be extremely beneficial. 

3. Creating a social media marketing plan tells you a lot about your competitors

When you analyse different social media platforms and study the consumer behaviour, it also tells you a lot about how other brands are making optimum use of social media.  The process of creating a social media strategy also allows you to track your industry competitors. This can help you come up with effective strategies that get you desired results. 

4. Creating a social media plan tells you what your audience is looking for

When you conduct research and analysis for your brand’s social media strategy you will know what your audience is actually looking for. This can help you curate content that matters to your audience.

5. Having a social media plan tells you what’s not working for your brand 

When you create social media plans for your social media campaigns it gives you an idea of what’s not working with your brand and target audience. Refer to your previous social media plans and check what needs to be added and discarded in your future strategies. 

Well,now that you have decided to go ahead with a social media marketing strategy. Let’s check the steps.

6 Steps To Creating a Social Media Strategy

Step 1- Plan your social media strategy keeping in mind your current position

Before you start, you should figure out where you currently stand. Evaluate your current social media profiles, which platforms you use, and how effective they have been. You can also conduct a social media audit to get a clearer idea of this.

 Further, you can track your competitors to see how they plan their social media marketing strategy and what type of content they put out.

Once you have a better idea of your current standing, it is time to decide where you want to head.

Step 2- Define goals for your social media strategy

Now that you know your position on social media, it’s time to set some goals for your social media strategy. Every brand has a motive for which they come up with a social media plan. Decide the purpose of your social media marketing strategy. Your brand goals will decide how you create the overall social media marketing plan

Your brand goals and objectives also impact the audience selection, social media platform selection, and content curation. The goals and objectives can range from introducing a new product or service to increasing sales. 

social media strategy goals

Step 3- Get to know your audience

There is no ‘One size Fits all’ when it comes to social media marketing. Take the time to determine who your target audience is to cater to their tastes. 

You can also spend some time to understand your current followers, and why they followed you. What appealed to them is also an important point to consider as it gives direct insight into what resonated with them. 

Also, make sure to check audience demographics like age, gender, location, language, and interests. This will help you curate better content in the future.  

Brands often use a dedicated social media analytics tool to make this process simpler. Tools like Unbox Social give you details about the most important metrics that you should track and work on, to improve your online presence.

Step 4- Curate content for your social media strategy

Now that you have decided who you are targeting, it’s time to plan on content creation. This is the most crucial step in every social media strategy because it  will decide whether your message is impactful enough for the audience to click and relate to. If your content is well designed, adapted to the platform and conveys the message well, then you are invincible to any external factors like Algorithm changes.

Make your profile stand out to impress visitors and keep them hooked. Content that is unique and different can be great for your brand.

curate content for your social media strategy

Apart from the quality of content, also work towards developing consistency. There is no such thing as too much content. Optimize your creation workflow, and use your creative team to get better at this over time.

Your social media marketing strategy should also involve a Content calendar(a timetable of what to post on which platform at what time) to plan for future weeks. You can also try to automate this process by using 3rd party services, or the platform’s inbuilt Scheduling functionality.

You can also plan out your content on the basis of what message you want to put out. For example, 25% of your posts can be about your product/business, 25% about your industry in general, 25% are insights from thought leaders and the remaining 25% are posts that bring in engagement. This will vary based on your industry and goals.

There is a plethora of content that you can take inspiration from. Follow them, take cues from their content, bring your spin to it, adapt, experiment and keep on creating.

Step 5- Engage with your target audience

Social media is much more than just putting out content and expecting a positive Return on Investment. It is conversational and brings you closer to your audience. Use it to initiate conversations with them. One of the most common ways to do this is to ask a question in the post. It encourages people to comment. This engagement will also help your post reach more people.

This is the time point at which you can get closer to your followers, address their concerns, act as quick Customer Service while helping your brand. Be casual with them. Younger audiences especially prefer it this way, where the message gets through much faster, something that companies have been able to do only via email.

As we have mentioned a few times earlier, to establish yourself as an opinion leader, track the most relevant hashtags around your content, and engage with the top posts using those hashtags. This helps you establish your reputation in the community, gain followers, and teaches you what kind of posts get featured, as inspiration.

Step 6- Review and update the strategy you implement 

Now that your profiles are all set up, it is time to take a look back at them and see what is working. Decide on which metrics you want to track- conversion, reach, comments, shares, reception etc. Keep an eye on social media insights to learn more about what your audience likes and what kind of content do they engage most with. Access your analytics to get to know them better. This will also give you information on which campaigns have been the most fruitful and which aren’t performing well.

If you are resorting to ads and other forms of sponsored content, it is essential to keep a check on whether your money is going in the right places, or should be reallocated to other areas.

Reviewing and updating your presence on social media is crucial to get the most out of your social media marketing strategy


Social Media Marketing Strategy Tips 

With all the brands fighting for audience’s attention on social media, it is essential to do more than just create good content. Here are a few tips to level up your brand’s social media strategy

1. You should have an active audience on social media

Having thousands of followers with no engagement is futile for your brand. Make sure you don’t just keep a track of your followers but also see whether the audience is interacting with your content in any way. 

2. Hashtags are important for social media

hashtags for social media

When you are creating a social media plan it is necessary to know the importance of hashtags. Using the right hashtags can increase the reach of your content and can help you attract the right audience. Make sure you are clear with which hashtags to use for your brand content.

3. Make the most out of videos on social media platforms

social media videos

Video content is the best way to connect with audiences on social media. It not only successfully captures the attention of the user but also gives you a lot of room to put across the intended message in a simplified manner.

4. Adapt to the newly added features on social media platforms

Social media strategy for every brand underwent a change with the introduction of IGTV on Instagram. Likewise, it is important to keep checking for updates and changes on social media platforms. 


5. Keep a check on the frequency of your posts

Being active on social media is necessary but track the frequency of your posts on social media platforms. Don’t post just for the sake of it, make sure your posts have something to say to the audience. Maintaining the frequency of posts must be a part of your social media strategy

Make sure to keep these social media strategy tips in mind when planning your campaigns. Lastly, here are a few brands that are doing the best with their content on social media! Check out. 

GET INSPIRED! Social Media Strategy Examples

1. McDonald’s

The brand has been consistent in presenting its content on Instagram. With witty images and quotes, there’s a lot that they are doing right!

McDonald’s social media strategy

2. Adidas

Following a no nonsense strategy, Adidas has amazing fan following on Instagram. The brand is to the point when it comes to promoting their products and is consistent in tonality.

Adidas social media strategy

3. Dunkin Donuts

With 1.9m followers, Dunkin Donuts is a visual treat on Instagram too. The brand makes sure to post regularly and is extremely consistent with the brand colours!

Dunkin Donuts social media strategy

4. Vogue Eyewear

Vogue Eyewear has lots of interesting posts on its Instagram page. The brand makes sure to come up with something that relates to the audience!

Vogue eyewear social media strategy

5. Subway

The food brand has 1.3m followers on Instagram and its feed is full of delicious pictures. Keeping up with the brand colours, Subway knows how to make the audience participate in their content.

Subway social media strategy

With this, let’s do a quick recap of the 6 steps that help create an effective social media strategy.

Step 1- Plan your social media strategy keeping in mind your current position

Step 2- Define goals for your social media strategy

Step 3- Get to know your audience

Step 4- Curate content for your social media strategy

Step 5- Engage with your target audience

Step 6- Review and update the strategy you implement

Creating a social media strategy is surely going to be easy for you with this guide. Take inspiration from the above-mentioned brands and level up your social media game! 


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What is Unbox Social?

Unbox Social is a powerful tool that offers solutions for influencer search, social media analytics, and competition tracking. The platform helps you get in-depth social media performance data of your brands, campaigns, and competitors. Get detailed reports and implement the findings in your strategies to get the most out of your campaigns!

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Working with influencers?

Use our brand scan to find who competition works with!