When you are using various social media platforms, you create and supply content of various types. You have probably used photos, videos and stories across various social media channels to build a brand image or to engage your audience. What other forms of content have you employed as a part of your content?
If you’re new to Infographics, this is what a typical infographic looks like.
This infographic details the power of visual content on your audience. According to this infographic, your audience retains around 80 percent of whatever visual content you share. An important fact that this infographic highlights is that you can improve your website traffic by 12% by adding infographics to your content strategy.
Infographics are the visual presentation of information and facts supported by graphics, charts, text, and diagrams. With Infographics, you can supply all the data, along with the numbers, graphs, and pictures in a single snapshot. Actively employing infographics as a part of your social media marketing strategy is what you should work on, to share diversified content.
What is Infographics Marketing?
Infographics marketing is content marketing involving the use of infographics to create a greater visual appeal. Given the strong preference for consuming visual content among the audience, you should be investing your time on Infographic marketing. As the numbers above suggest, Infographics marketing has the power of driving audience attention. In fact, Infographics are both informative as well as appealing.
Why are Infographics Important For Your Brand?
Infographics help grab the attention of your audience by converting raw text and numbers into interesting, engaging content.
Through infographics, you can show your expertise in a particular field or niche. This will help you drive engagement and reach. Your target audience will refer to your content when they are looking for solutions, thereby adding to your credibility as a brand. You can use a reliable social media analytics tool to develop an understanding of how your infographics are performing. How much reach and engagement are they getting on your infographics?
You can use infographics to lay the groundwork for campaigns or ahead of the launch of new products. For instance, you’re launching a whole new range of sports footwear. You can integrate information about the making and material, designs etc. into an infographic. You can post this infographic both in the pre-launch and post-launch period to build anticipation and curiosity.
Top Infographics Tools
There are a number of tools that you can use to create interesting and engaging infographics. Here’s a list of the 10 best infographic tools:
With Venngage, you can create infographics in 3 easy steps. Pick a template out of a list of 100 other templates. Following this, you insert your choice of icons, charts, graphs etc. from their library to make your infographics more descriptive. Finally, you can add customizations in the form of fonts and colors to personalize your infographic.
Even if you do not have professional graphic designers on board, you don’t have to bother hiring one. The customizable templates offered by this tool allow you to create infographics in a matter of a few clicks. There are numerous charts, templates and graphs you can choose from. Various pictograms, icons, and illustrations to choose from that can also make your content interesting and eye-catching.
Venngage comes with 3 types of pricing plans. The one for students is free of cost. Then there is an option for businesses and organizations which comes with business, premium and custom templates, as well as unlimited infographics to choose from. They also offer a premium plan at a lower price bracket than the one for businesses, albeit with lesser features.
Canva is one of the go-to tools for editing and touching up images for different social media platforms. It also comes with an infographic maker. With Canva, you can create and download infographics for free. You do not need to invest in a graphic designer if you are using this tool to create infographics for your social media feed.
Canva offers hundreds of design elements for creating infographics. Whether you want grids, vectors, icons, and illustrations. You can also pick from a whole range of charts to represent figures for your infographics.
This free of cost infographic maker is easy to use and comes with multifaceted features that make the task of visualization of data, facts, and statistics super convenient for you.
Piktochart is another infographic maker you can rely on, to create interesting infographics. In 3 steps, you can pick from a huge range of templates, customize and create an infographic and share your infographic across different social media platforms.
With Piktochart, you can create interactive charts, maps, graphs etc. All you have to do is import your numbers, choose the chart or map you want to use for your infographic and you’re done. You can pick from a huge library of free icons and images on Piktochart. You also have the option to upload your own photos or icons.
Piktochart also allows you to pick a colour scheme as per your choice. With Piktochart, you can create great infographic designs. Moreover, Piktochart infographics help you to get discovered on google and other search engines. This tool shows how infographics help SEO.
Visme comes with 3 different plans. The basic plan is free of cost and lets you create up to 5 projects. The standard plan allows you to create up to 15 projects and get all the premium sheets and templates. You can also go for the complete plan, with which you can get access to all the features of Visme.
On Visme, you can choose from hundreds of professionally designed templates. You can also create and design your layouts. You can add charts and graphs by inputting data or importing data. Following this, you can customize and edit the infographic by inserting videos, maps, polls, surveys etc. You have the option to choose from more than 60,000 icons.
Snappa is an infographics maker that allows you to to create and customize infographics within a span of 5 minutes. It comes with 50,000 and more stock photos to choose from. There are a dozen templates out of which you can pick a template of your liking. All these templates are also customizable so you can add your own touch and fine tune them using this tool.
You can also add or remove graphics and test to create the kind of infographic you want to. Snappa offers over 70,000 graphics and more than 200 fonts. It comes with features that allow you to drag and drop around the tool conveniently. You can also resize your graphics and fonts as per your liking. Adding logos through this tool is also very easy.
You can go for the Starter plan, Pro plan or the Team plan. The starter plan is free of cost, with access for a single user and can be used on 2 social accounts and 5 downloads a month. The pro plan lets you access unlimited social accounts and unlimited downloads in a month. The team plan allows access to 5 users. Apart from all the features available in the pro plan, it offers a team collaboration feature as well.
Easel.ly is another infographic maker you can go for. With Easel.ly, you can choose from hundreds of professionally designed infographic templates. Through these templates, nearly 90 percent of your work is done. Easel.ly comes with a huge range of illustrations, charts, graphs, icons, and images. With these elements found in the Easel.ly library, you can customize infographic templates as per your choice.
You also have the option of adding and inserting your own photos or artwork through Easel.ly. Once you’re done with creating your infographic, you can share it, edit it, embed it on your webpage and even invite another team member to edit it.
With Easel.ly, you can opt for either the free account or the pro account which comes with a lot of features ranging from more than 320 templates to choose from. It also gives you access to a huge variety of charts and objects to create a good infographic.
With Infogram, you can create infographics in a matter of minutes. Infogram offers 4 different types of plans you can choose from. Starting with the basic plan which is available free of cost, there are other plans such as the team plan and pro plan, as well. They also offer a plan for enterprises, more details about which can be retrieved by contacting them. This plan comes with the most features and tools and allows you access to more than 10,000 projects.
You can use more than 550 maps and 35 interactive charts to create engaging content. These come with maps, charts, graphs etc. that help visualize your data in the most comprehensive and interesting manner. With Infogram, you can choose from 20 ready-made designs or customize and create your own infographics.
This tool is very easy to use and comes with a million icons and images. You can easily drag and drop around and manage data by using their data editor. You can also export data in high-quality formats to share on various social media platforms.
Adioma is an elaborate infographic maker to watch out for. It is a well-detailed tool in which you can focus on the minutest of details. Adioma offers generative templates or templates that automatically adapt to your text and content. The templates are generated using algorithms, allowing you to add as many points as you would want to add. You can use the Icon language option to find a range of options that suit your query text.
The tool also offers a template switcher that lets you look at the same infographic in different templates. You can add illustrations to optimize your infographic. Adioma comes with a whole range of pre-made editable infographic samples. These can help in guiding you to the kind of content you want to create. It offers a huge range of icons to choose from as well.
There are 3 types of plans from which you can choose – Pro, expert and business. The business plan comes with access to unlimited infographics and features. With the business plan, up to 5 users can get access to the tool.
BeFunky is a photo editing tool which also offers the infographic-making feature. This tool comes with easy to use templates and hundreds of design elements to enhance and organize your content into a good infographic.
With BeFunky, you can customize the readily available templates for infographics by adding images as well as various design elements. You can further personalize and customize your colours, text and layout using this tool to create your kind of content.
This basic and simple-to-use tool for infographics comes with a large number of stock images. You can use this tool free of cost and leverage it to create good, engaging infographics that you can share across social media platforms.
Biteable is a tool that allows you to make video infographics. Video infographics can be a game changer in your social media strategy. With Biteable, you can make free, quick infographic videos.
All you have to do is pick from a range of video infographic templates, and start customizing them according to your brand. There can be many types of infographic videos that can entice the audience. With Biteable, you can add your own photos, text and film clips to your infographics. You can also pick and add any background to your infographic videos.
With this tool, you can create some really engaging and unique infographic videos. Biteable comes with a free plan which lets you access to around 5 projects a month. You can also go for the annual plan which offers you the access to unlimited videos.
Summing It Up
By now you know how important Infographics are for your social media. It is a form of content that allows you to deliver complex data and numbers in the most interesting and comprehensive manner.
You no longer need to rely on professional graphic designers to create nice and engaging infographics. All you have to do is pick one of the tools from the list above and get to work. It can be quite a task, picking the right tool.
To sum up, here’s a list of tools that you can use to create kick-ass Infographics:
- Venngage for its free-form design canvas that allows you to customize templates and create infographics tailored as per your needs.
- Canva for their incredible frames and icons.
- Piktochart for their superb colour scheme feature.
- Visme for inserting video and audio content to your infographics.
- Snappa to pick from one of the 1,000 great, professional quality templates.
- Easel.ly for its easy to use features that allow infographic creation in a matter of minutes.
- Infogram for the best stock of maps and charts that can make your infographics look super-professional.
- Adioma for their generative templates that automatically adjust content to adapt to your text.
- BeFunky for creating invigorating infographics with vibrant and eye-catching graphics.
- Biteable for top grade video infographics.
If you haven’t already, now is the time to experiment with infographics and see how your engagement starts increasing.