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Why Posting at the Right Time on Instagram Matters

best time to post on Instagram

Instagram has 1 billion monthly active users on the platform. Of this huge user base on Instagram, around 60% of the users log into the platform on a daily basis. If you want to reach out to this highly active segment of the audience, you need to have a very strategic approach to your content delivery. Monitor your audience’s activity with the help of a social media analytics tool. 

There are various brands and marketers actively using Instagram to build brand awareness and generate leads. In such a competitive environment, it can be very difficult to stand out and reach out to your target audience. The time at which you post content on Instagram can actually make or break your marketing game on the platform. 

Why Posting at the Right Time Matters on Instagram

Instagram, as you know is ripe with competition for reach and engagement. More so, organic reach and engagement. In this context, making sure that your content gets seen by your target audience is a very challenging task. 

The Instagram algorithm largely determines how your content appears on users’ feed. One of the vital factors that affect Instagram algorithm is the timeliness of your content. Apart from the users’ interest and their engagement activity with your brand on Instagram, the time at which you post also determines where your content appears on the feed.

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If you want to generate maximum Instagram reach organically, you need to post your content at the right time. While a huge number of users log in to Instagram every day, there are certain parts of the day when they show peak activity on the platform. 

Post content during those points of a day when your target audience is most active. Being mindful of your audience’s peak activity on Instagram can help you leverage your presence on Instagram optimally. 

By posting content when there is peak audience activity on Instagram, you can reach out to the larger segments of the audience. If you want your target audience to connect and interact with your brand on Instagram, you need to post at the right time during the day.

So, without much further ado, let’s look at how you can find out the right time to post content. 

Best Time to Post Content on Instagram 

This is a broad list of the best days and time during the day when you can post content on Instagram- 

(All timings as per CDT)

Monday:  From around 11 am to 5 pm 

Tuesday: From 9 am to 7 pm

Wednesday: 11 am, 3 pm

Thursday: 11 am, 3 pm- 4 pm

Friday: 9 am- 4 pm

Saturday: 11 am

Sunday: 11 am- 2 pm

These days and timings are generic, and may actually vary from industry to industry and from brand to brand. You need to keep your target audience and their Instagram activity in mind while framing your content delivery strategy on this platform. 

How to Find the Right Time to Post Content on Instagram 

To find the right time to post content on Instagram, you need to conduct an in-depth analysis of how your audience is interacting with your brand. Using a social media analytics tool such as Unbox Social, you can unveil important intelligence about your target audience. 

Once you add your Instagram account on the Unbox Social and activate the Social Media Analytics feature, the tool will automatically start analyzing the audience activity. Based on this analysis, the audience provides you with all the data around the best time to post content on the platform. 


Best time to post on Instagram
Best time to post on Instagram

On the basis of all the audience engagement and interactions, the tool provides you with the exact days and timings which are best for putting out content. To make your job easier, the tool also lets you in on the engagement levels that you received for different time slots. 

At the same time, this social media analytics tool also informs you about the timings and the days during which your followers’ activity peaked, along with insights about their engagement rates. 

Using this data, you can create and set up your content posting schedule for Instagram. To get optimum results, you must keep an eye on your audience’s activity on a consistent and regular basis. Constantly watching this data will help you spot potential fluctuations in your audience’s peak activity and allow you to alter your strategy accordingly. 

If you too want to know when your target audience is most active, use this Instagram analytics tool for your brand. 

Apart from this data around the best days and timings during which you should post content, you can also dive into important Instagram metrics and post-level analytics. 

Instagram Analytics Tools

Summing it up 

Tracking audience peak activity is a crucial exercise that you must follow as a part of your Instagram marketing strategy. By knowing when your audience is most active on Instagram, you can reach out to more people and market your brand more effectively. Using the Instagram Analytics feature by Unbox Social, you can monitor audience activity by day as well as the timings. 

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Working with influencers?

Use our brand scan to find who competition works with!