Influencer marketing is growing tenfold with each passing year. This marketing technique enables brands and businesses to connect with a wider audience base on social media. Social media platforms are also coming up with video-centric features to encourage this marketing format. It is a well-established fact that brands now spend a majority of their budget on influencer marketing. But do all campaigns see the desired results? Sadly, no! This is where influencer marketing tools help.
There are several influencer marketing tools in the market but choosing the right one is also a challenge. Working with influencers requires a lot of planning and ideation. It is not as simple as we think! This is why some brands have managed to crack the influencer marketing puzzle while some are still stuck in the trial and error phase.
Be it tools to find influencers or measure influencer marketing campaigns, brands can now find tools for every step. Most brands rely on influencers to promote their products and services, but they often fail to systematically execute the campaigns, which impacts the results. This is why relying on an influencer marketing tool is helpful.
In this blog, we will help you with a list of the best influencer marketing tools for 2022.
The basic functions of every influencer marketing tool in the market relate to influencer discovery, influencer search, influencer monitoring and management, and campaign analysis and measurement. Brands need to know why they need a tool in the first place and where their campaign needs the assistance of a tool. This will enable them to use the tools to their advantage. Furthermore, it can positively impact the campaign results.
Best Influencer Marketing Tools for 2022
1. Unbox Social
The Unbox Social tool has an influencer marketing platform to help you with all your influencer marketing campaigns. The tool is useful for campaigns of all scales. Brands can use this tool to discover influencers, evaluate influencers, and monitor them. This influencer marketing tool is easy to use and gives you a database of influencers to streamline your campaign. Brands can find influencers from all tiers and niches which makes it a must-have tool. The tool gives you detailed data on the brands influencers have worked with, influencer performance by brand and industry, and lots more.
Not just that, along with the influencer marketing features, the tool also offers competition tracking and social media analytics features. The competition tracking feature allows you to track and monitor your industry competitors. This helps you understand where you stand in the industry and how you can improve your position in your niche.
The social media analytics feature of the tool gives you detailed insights into how your brand is performing on different social media platforms. This helps marketers frame effective marketing strategies.
2. Fourstarzz Media
This influencer marketing tool helps brands with influencer discovery, influencer lists, influencer comparisons, influencer outreach, influencer management, and campaign analytics. The tool has dedicated features for all the processes involved in framing and executing an influencer marketing campaign.
3. Influencity
Influencity is an influencer marketing tool that helps with influencer relationship management apart from influencer analysis, influencer organizing, and campaign management. The tool also has influencer discovery features. The tool allows you to find influencers on the basis of demographics and brands! With Influencity, marketers can also analyze influencer metrics on the dashboard.
4. Mavrck
Brands often fail to get the desired results from their influencer campaigns because influencers are not genuine. Mavrck has several features that can help you evaluate influencers in terms of brand safety. The influencer marketing tool has features to detect influencer fraud. The tool also has features like influencer measurement, influencer discovery, and campaign reporting.
5. Heepsy
Heepsy is known for its influencer search solution. This influencer marketing tool has features like influencer search, influencer statistics, influencer lists, and influencer outreach. The tool offers these features for platforms like Instagram, YouTube, TikTok, and Twitch.
6. Lefty
Lefty is an influencer marketing platform dedicated to lifestyle brands. The tool gives you access to a well-researched influencer database along with campaign measurement. With Lefty, brands can also compare their influencer performance to know where they stand in the industry. This influencer tool also assists in managing influencer and brand collaborations.
7. Tribe Dynamics
Tribe Dynamics is one of the influencer tools that is focused on the evaluation and measurement of influencer campaigns. This influencer tool is designed for lifestyle brands to scale up their influencer marketing campaigns. The tool also provides a comparison dashboard to help you understand how your industry competitor is doing in the influencer marketing space.
8. Dyzio
Dyzio is a tool that helps you build your influencer database on its dashboard. The tool also helps you analyze campaigns in real-time. Brands that wish to build their private network of influencers can opt for this one!
9. GroupHigh
Slightly different from other influencer marketing tools we discussed, GroupHigh is an influencer and blogger intelligence tool. The tool helps you with research on the blog and social posts, building targeting outreach lists, and influencer search.
10. Shoutcart
Unlike other influencer discovery tools and tools to measure influencer marketing campaigns, Shoutcart offers an extremely simple feature and that is to find influencers, choose influencers, and fill out the details for the chosen influencer to post, schedule, and pay. The process is extremely simple but it does not offer any deep insights and analytics solutions!
Selecting the best influencer marketing tools can scale up your campaigns to the next level. Any campaign that is planned with the help of data and analytics has a higher probability of achieving the set objectives and goals. Make sure you choose relevant influencers for your campaigns because only then can you communicate your brand message to your target audience effectively. Head to the Unbox Social tool now and start your free trial to get the most out of your social media marketing campaigns.
