Looking to get your influencer marketing efforts on the fast track? / Want to build a high-ROI influencer marketing strategy for your brand?
Many top brands are using the influencer marketing platform created by Unbox Social, to discover verified influencers and run influencer marketing campaigns at scale.
Purchasing an appropriate tool can be a time-consuming and daunting task. But to save you the time on researching and surveying tools, we’ve got you covered with this blog.
61% of brands face difficulty in finding the right influencers to collaborate with. Fortunately, Unbox Social’s influencer marketing platform helps you resolve this issue.
We hope by reading this blog, you will be convinced to purchase Unbox Social for all your influencer marketing needs.
The influencer marketing platform offered by Unbox Social helps you discover influencer talent, evaluate profiles, and run and assess all influencer marketing campaigns.
But before we get into the nitty-gritty of this tool, let’s look at the basics.
What is influencer marketing?
Influencer marketing is taking the world of marketing by the storm. But what is all this huge buzzword about?
Influencer marketing involves bringing influential content creators to market a brand. Influencers are opinion leaders who have built their social media influence by creating content in a particular niche or category.
Ever heard of Masoom Minawallah? She is an influencer with a 430K following on Instagram. She has been working with brands like L’oreal, Dior, and Christian Louboutin.
For tech geeks, Technical Guruji (15 million subscribers on YouTube) is the man who has worked with brands like Samsung and Oppo to promote gadgets of all categories.
Influencer marketing allows brands to promote themselves by tapping into their social media influence. There are influencers across niches, tiers, and platforms, today.
With influencer marketing, you can achieve your goals at every step along the customer sales journey.
Until a few years ago, most brands found it very challenging to find the right set of influencers to collaborate with.
In the early phase of influencer marketing on social media, a lot of brands faced were swayed by the huge follower sizes that these influencers had. Especially on Instagram.
The consequences? Dissatisfactory engagement rates and a somewhat low ROI on all the influencer marketing efforts.
The lesson learned- go beyond looking at the vanity metrics of follower size. Dig deeper into insights about influencers, before entering into a business partnership with them.
You need to know how impactful every influencer and their content is on social media platforms.
This is where influencer marketing platforms come in handy.
What is an influencer marketing platform?
An influencer marketing platform is a tool that helps brands connect with influencers. Brands use influencer marketing platforms as a tool for discovering influencers to work with.
Built with smart algorithms, influencer marketing platforms seek to help you find the right set of influencers for your brand and build fruitful influencer marketing campaigns.
Apart from discovering influencers, many influencer marketing platforms in India come with other advanced features that streamline your influencer marketing campaigns. Many influencer marketing platforms in India offer features such as campaign management and assessment, as well.
Here’s Why You Need To Invest in an Influencer Marketing Platform
Influencer marketing involves investment in terms of time, money, and resources. Influencer marketing platforms help you carry out these campaigns in an effective manner.
From influencer discovery to sharing campaign deliverables as well as management and measurement of campaigns, influencer marketing platforms help you build campaigns at scale.
Finding A List of Influencers in One Place
Scouting influencers directly on social media channels can be time-consuming. Moreover, it would take up a lot of research to identify influencers who are a good fit for your brand. With an influencer marketing platform, you can find a database of influencers, all in one place.
Thus, Influencer marketing platforms help you save up on all the time and efforts you would have to otherwise spend on searching for influencers on social media platforms.
Access to Vital Insights About Social Media Influencers
Influencer marketing platforms allow you to access vital insights about influencers. When you go around looking for influencers on social media platforms, you can only access their follower size on the platforms.
But, with influencer marketing platforms, you can get in-depth information about every influencer’s performance. You get to know their engagement rate, follower growth rate, audience demographics and many such metrics. Most influencer marketing platforms through additional insights, help you make well-informed decisions.
Easy Influencer Marketing Campaign Execution and Management
The key to building a strong collaboration with influencers lies in clearly sharing your goals and objectives with them.
Influencer marketing platforms, apart from being influencer discovery software solutions, are tools for carrying out influencer marketing campaigns in a streamlined manner.
That the influencers have clarity about their goals and deliverables is one of the critical factors in the successful execution of influencer marketing campaigns.
Influencer Marketing Campaign Measurement and Assessment
You need to measure the true value of your influencer marketing efforts by evaluating your campaign results, at every step of the way.
Influencer marketing platforms come with monitoring and analytics features, as well. Depending on your influencer marketing goals, you can capture the relevant metrics and measure the performance of every influencer marketing campaign.
Influencer marketing platforms in India come with a multi-faceted, all-inclusive model. The idea is to offer a single tool packed with multiple features for effective influencer marketing partnerships.
Now that you understand the importance of getting an influencer marketing platform for your brand, let’s cut to the chase.
At the beginning of this blog, we talked about Unbox Social’s influencer marketing platform as a reliable influencer marketing platform in India.
In the next section, we will take you through the influencer marketing platform by Unbox Social. We will also discuss the reasons why Unbox Social is the best influencer marketing platform in India.
Unbox Social: The Best Influencer Marketing Platform (7 Reasons Why You Need This Tool!)
The influencer marketing platform by Unbox Social is a multi-feature influencer marketing tool that allows you to build influencer marketing campaigns at scale. Through its multiple features, it helps brands achieve their influencer marketing goals.
You can explore a wide database of influencers, build collaborative influencer marketing campaigns, and track the campaigns using this influencer marketing platform.
Here are 7 reasons why Unbox Social is the best influencer marketing platform
1. Access Influencers From Multiple Social Media Platforms
Unbox Social offers access to influencers from multiple social media platforms.
Whether you are looking for YouTube influencers in India or Instagram influencers, this tool helps you find influencers from across platforms.
If you want to focus on specific social media platforms, it would make sense to look for influencers specializing in creating content for those platforms. So, if you are looking for top YouTubers for your influencer marketing campaign, Unbox Social provides you with a list of all the YouTube influencers.
You can filter out the large database of influencers by social media platforms.
2. Explore Influencers Across The Pyramid
Unbox Social gives you access to a huge database of influencers which you can also filter by their follower size.
On this influencer marketing platform, you can find influencers from across the pyramid- nano-influencers, micro-influencers, macro-influencers, bloggers, and so on.
As the influencer marketing industry has become more dynamic over the years, many brands are turning to nano and micro-influencers. The benefit of working with nano and micro-influencers is that they offer high value for a low sum of money.
While nano and micro-influencers may not have a huge 100k+ follower base, but they generate high engagement levels through their content. In the process, they build a loyal community of followers who are highly likely to move faster along the customer sales journey.
If you want to tap into nano and micro-influencers for marketing your brand, use Unbox Social.
To find nano and micro-influencers on this platform, all you have to do is add the follower range as 1,000 to 10K in the ‘Follower Range’. The tool will then provide you with a list of all the influencers that fall within that range.
3. Conduct Brand Checks
Do you think a particular influencer is a fit for your brand?
After investing all the time, money, and efforts into the campaign, do you think this influencer will be able to live up to your expectations?
There is one way to find whether a particular social media influencer is a fit for your brand or not- through brand checks. Look at the history of all the brands that an influencer has worked with, to get a sense of their previous experience.
Unbox Social’s influencer marketing platform allows you to look at influencers who have worked with specific brands.
For instance, if you are looking for influencers who have worked with a sports brand in the past, you may want to check for big brand names like ‘Nike’, ‘Reebok’, ‘Adidas’ etc.
4. Access Vital Insights About Every Social Media Influencer
Unbox Social allows you to access vital insights about every social media influencer on the huge database.
Besides providing you with the details about the follower size, this influencer marketing platform also offers access to other intelligence about your brand. With the influencer marketing platform by Unbox Social, you can look at the engagement levels and average interactions for every influencer on the database.
We have seen how fake influencers have plagued Instagram and other social media platforms. The insights about every social media influencer allow you to make well-informed decisions about every influencer marketing campaign.
5. Send Out Campaign Briefs
Unbox Social also allows you to send out detailed campaign briefs to your influencer partners.
As we discussed before, for influencer marketing campaign success, your influencers should have a conceptual understanding of what your brand objectives are.
For this purpose, you need to send out a brief of the campaign, so that your influencer partners are on track with your goals.
Our influencer marketing platform comes with a feature that helps you create and send out influencer marketing briefs to your influencer partners. So, you can share important details of the campaign including the platforms to focus on, the hashtags to use and other deliverables.
6. Evaluate the Influencer Marketing Campaign Performance
Evaluating your performance is very crucial for generating maximum ROI on your influencer marketing efforts. Our influencer marketing platform allows you to stay on top of your campaigns every step of the way.
Monitor your influencer marketing campaign performance constantly. Use the intelligence drawn in the process, to build fruitful influencer marketing campaigns.
If there are any influencer marketing platforms that are not performing well, you may want to eliminate them. At the same time, you can capitalize on your high-performance influencer marketing campaigns.
As such, with the help of Unbox Social’s influencer marketing platform, you can discover influencers, build influencer marketing campaigns at scale, and evaluate them.
7. Excellent Customer Support
Our customer support team ensures that you carry out your influencer marketing campaigns in a smooth, streamlined manner.
Facing any difficulties? Want to get a tour of the influencer marketing platform?
You can reach out to the customer support team during business hours and our team of experts will make sure to get your queries, questions and issues addressed in a timely manner.
Besides these, there are many more perks to using our influencer marketing platform. A beautiful interface complemented by a comprehensive dashboard makes your experience smooth and worthwhile.
You can easily switch between influencer campaigns and make checks on how they are performing. The descriptive charts and graphs will further help you get a better sense of your influencer marketing campaigns.
What’s more, there are various other features that you can explore to complement your social media strategy!
Upgrade to other features including analytics and reports, but we will hold it for you to give it a try and see for yourself.
Just so you know why now is the right time to have an influencer marketing platform in your arsenal, below are the latest statistics on the state of influencer marketing.
Growth Of Influencer Marketing in India
Influencer marketing is fast becoming a mainstream marketing strategy. While influencer marketing is not a novel marketing technique, it has undergone many changes and evolutions.
Celebrity brand endorsements played a very important role in marketing products. Integrating it with social media, influencer marketing is no longer restricted to celebrities. Now content creators from across niches and platforms have become impactful opinion leaders.
Influencer marketing in India has grown manifold over the years. Let’s look at some of the influencer marketing India stats to get a sense of the influencer marketing industry.
A survey conducted on 800 marketers and brands, resulted in the following findings:
- 94% of brands and marketers in India view influencer marketing to be an effective influencer marketing technique.
- 61% of brands do not have any tools to measure their influencer marketing efforts.
- For most of the brands in India, the influencer marketing budget is between INR 1,00,000/- and 10,00,000/-.
- In fact, for 38% of brands and marketers in India, the influencer marketing budget is bound to increase by over 20% in 2020.
- For 56% of brands and marketers, the goal behind influencer marketing is to get more brand visibility. Following this, 17% of brands seek to get more leads and product purchases through influencer marketing.
- When it comes to the selection of influencers, 53% of influencers use the quality and creativity of the content as the criteria for selecting influencers.
- All in all, 72% of brands are going to increase their influencer marketing budgets going into 2020.
- Fake followers are an issue for nearly 80% of brands and marketers in India.
As such, influencer marketing in India is going to become an integral part of marketing in 2020.
More than half the brands lack the tools for measuring influencer marketing in 2020, and further, the problem of fake followers is an issue for 80% brands.
Unbox Social’s influencer marketing platform helps brands deal with the problems of fake followers and also helps evaluate influencer marketing efforts. In this sense, Unbox Social is one of the best influencer marketing platforms in India.
Summing It Up
Influencer marketing has grown manifold- an increasing influencer marketing budget, and the acknowledgment of the power of influencers amongst the marketers.
In fact, we have seen a rise in influencer marketing in India and many marketers have leveraged this growth to their brand’s success. But it comes with its own share of challenges and issues. With the help of a reliable influencer marketing platform, you can build and run influencer marketing campaigns that yield high ROI.
Unbox Social offers the best influencer marketing platform in India. Here, you can access a huge database of influencers as well as vital insights about them. From an easy-to-use interface and sophisticated influencer discovery feature to simplified campaign evaluation, our influencer marketing platform will help you build influencer marketing campaigns at scale.
We are confident from many of the testimonials we have received for our influencer marketing platform that you will come across more such perks of using our tool. We frequently make updates to our tool to enhance your experience. Sign Up for a demo or send us an e-mail at email@example.com to give Unbox Social a spin.