Social media serves as the best channel for marketers to promote their brands and products. Social networks like Facebook, Twitter, Instagram, and YouTube give brand marketers a huge audience base which makes them crucial for every strategy. While most marketers have it figured out for Facebook, Instagram, and YouTube, Twitter is still a challenge.
Implementing a strategy on Twitter is known to all but what about its outcome? Twitter analytics is an explored but half-understood aspect that needs all your attention. Be it a new product launch, a brand launch or a campaign, Twitter analytics comes in handy.
Twitter analytics tools are the best way to know what’s working for your brand on the platform and what’s not. Twitter metrics not only suggest patterns of user behavior but also give you a projection of how to frame a Twitter marketing strategy that gives you the desired outcome.
Twitter analytics tools provide you with the framework of how to get the maximum ROI out of your campaigns. Detect the leaks in your strategy, know why your audience is not relating to your marketing strategies, analyze the audience preferences, and lots more with Twitter follower analytics and Twitter insights.
Unbox Social is one such tool that helps you with detailed Twitter analytics which also includes competitor analysis. In this blog, we will tell you all about Twitter analytics tools and Twitter metrics.
How To Conduct Twitter Analytics With Unbox Social Tool
1- Get Twitter insights to know your overall profile performance
Unbox Social’s Twitter analytics dashboard is classified into three categories- Insights, Audience, and Posts. For every brand marketer, the Twitter analysis must start with profile insights. The insights cover your overall profile performance on the platform. Get data on your profile’s Tweet timeline, interactions, retweets, favorites, engagement rate, interaction, mentions, top hashtags, top mentions, and most engaging tweets. The tool is a must-have for all brands because it helps you deal with the dynamic Twitter trends. The insights provided by the tool will not just help you increase your follower base but will also help in increasing engagement on the platform.
2- Conduct Twitter follower analytics to know your audience
Only when you know your audience base thoroughly, you can frame effective Twitter marketing strategies to engage them. This Twitter analytics tool gives you in-depth data on your audience base. Get insights into the list of mentions, list of retweets, gender split, tweet source, audience interest, audience location, audience language, top sources, audience’s follower account, and list of recent followers.
3- Know how your Twitter posts are performing
To know the loopholes in your tweet performance, it is necessary to know how each tweet is performing on the platform. Get detailed Twitter metrics on all your tweets and check which of the tweets have performed well. The tool gives you data on crucial metrics like interactions, retweets, favorites, and engagement rate.
Now that we know how to analyze a Twitter profile in three simple steps, let’s check the list of Twitter analytics tools.
List of 10 Best Twitter Analytics Tools for 2022
1. Unbox Social
Unbox Social’s Twitter analytics feature is designed to give you detailed insights into your Twitter performance. The tool allows you to check the performance of your tweets, helps you understand audience preferences, and allows you to check the metrics of your overall profile. The engagement metrics and post-level insights help you frame result-oriented campaigns that benefit your brand.
The tool also has a competition tracking feature that allows you to gauge your competitor’s performance on Twitter. Know how your brand is being perceived by the audience in comparison to your competitors. Get the share of voice data, interaction data, tweet and retweet ratio, and lots more on the tool.
2. Twitter Analytics
Love freebies? Who doesn’t? It’s where the native Twitter analytics tool serves your interest! It is a perfect solution for businesses that don’t want to invest right away in a premium solution yet want to reveal their tweets’ performance. The downside is that it does not give you in-depth data on your Twitter presence. The tool lacks in terms of competitors’ data and several other crucial Twitter metrics.
3. Tweepsmap
Tweepsmap is an AI-driven Twitter management and analytics tool. This Twitter analytics platform helps you with publishing, scheduling, and analysis. Know about the followers’ interests, the best time to post tweets, Twitter engagement metrics, and audience demographics with the help of the tool.
4. Followerwonk
From finding the right influencers by locating the keywords in Twitter bios to optimizing your social profile, this Twitter analytics tool works wonders for you.
Followerwonk helps segment your followers by their demographics, aids in monitoring the brand’s performance on Twitter, helps you target new influencers and lots more. The tool has everything you need to help you gain followers that matter to your business.
5. Mentionmapp
Mentionmapp helps identify discussions that matter to your brand. This Twitter analytics tool helps brands and businesses build a meaningful network that impacts the framework of a Twitter marketing strategy. Discover the depth of engagements with the state-of-art real-time network map. Turn Twitter conversations into revenue-making opportunities with this Twitter analytics tool.
6. Tweepi
Tweepi is a Twitter analytics tool that is beneficial for digging into audience insights. The tool searches for an audience base for you which also includes industry experts and influencers. Once you fill in the details regarding the audience you want to target, their artificial intelligence setup gives you recommendations.
7. Tweet Binder
Tweet Binder is a Twitter analytics tool that focuses on hashtag analytics. This is one of the Twitter reporting tools that provides real-time monitoring for hashtags. The insights from this Twitter analytics tool will tell you about your overall campaign performance on the platform.
8. Keyhole
Keyhole has dedicated features for influencer tracking and hashtag analytics. The tool is also equipped with competition tracking and social listening solutions. With the help of Keyhole, you can find trending topics that relate to your brand and hashtags that are being used. The tool gives you detailed reports on your campaign performance and competitors.
9. Twitonomy
Twitonomy is a Twitter analytics tool that gives you data on basic Twitter metrics, followers, mentions, and follower growth. The tool also gives insights that help you monitor interactions with other Twitter users. Twitonomy also has a hashtag analytics feature to help you with Twitter content strategy.
10. Hootsuite
Hootsuite helps you manage your Twitter presence by allowing you to schedule your posts. The tool tracks your profile’s progress on the platform by giving you insights on crucial metrics. You can also keep a track of conversations happening in your industry with the help of the tool to stay relevant!
We hope this list of Twitter analytics tools will help you fix your Twitter presence in no time. Let’s look at what Unbox Social’s Twitter analytics solution offers in terms of metrics.
Key Metrics Offered By Unbox Social’s Twitter Analytics Solution
1. Tweet timeline
It is necessary to keep a track of your published tweets to analyze deeper into your Twitter performance. The Unbox Social tool gives you an account of the tweets present on the profile for a particular date range. This helps you keep a track of your Twitter activity.
2. Top hashtags
Twitter depends highly on hashtags which makes hashtag analysis crucial. The tool gives you data on the top hashtags on your profile. Check which hashtags received the highest interactions and frame your content accordingly. This will also tell you what kind of hashtags work for your brand on the platform.
3. List of most engaging tweets
The Unbox Social tool gives you a list of tweets that performed the best in terms of interactions, retweets, and favorites. This will give you an insight into what relates the best with your follower base on Twitter.
4. Audience’s follower count
The quality of followers matters when it comes to marketing on Twitter. The tool gives you data on the number of followers your audience has. The range of followers count tells you about your audience quality and relevance.
These Twitter insights can give direction to your marketing campaigns and help you frame effective campaigns that fetch you maximum ROI. Here are a few tips to help you get the most out of this micro-blogging platform.
5 Useful Twitter Marketing Tips To Scale Up Your Campaign
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Be clear about what your brand is all about
Right from your profile picture to the bio, everything should convey what your brand is all about. Make sure your Twitter profile is in sync with your brand tonality.
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Use hashtags smartly on Twitter
Brand managers can go overboard with hashtags, especially on Twitter. It is necessary to note that Twitter audiences are all about getting value from the content. Simply adding hashtags might not give you much in return. Also, posts that have too many hashtags can look spammy.
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Schedule your tweets in advance and be consistent
It is not a compulsion to tweet daily but it sure is important to be consistent on the platform. Be consistent in your tweet activity so that your followers don’t forget about your presence.
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Use images and videos
Tweets with images and videos can garner more attention from the users. Brands can convey their message effectively with images and videos. This can also help you increase your reach on the platform and shareability.
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Use influencers to boost your Twitter presence
Unbox Social’s influencer tracking solution can help you track influencers that are fit for Twitter. Influencers can help you connect with the right audience base that can improve your results.
Brand marketers who are looking for a Twitter analytics tool that offers both analysis and competition insights must opt for Unbox Social without a second thought. We hope this blog will take your Twitter marketing strategy to the next level.
