Scheduling is the best way to stay consistent on social media. Instagram scheduling is now a must for brands that want to market on the platform. Instagram is a busy platform with numerous brands and audiences. The platform accounts for an ever-growing user base which makes it an important channel for brand marketing. Instagram scheduling has gained significance lately because it allows marketers to focus on other important tasks.
To schedule an Instagram post, marketers must have the drafts ready for publishing. Instagram scheduling tools can help you streamline your posts systematically. Make sure you choose the right Instagram post scheduler to get the most out of your content strategies.
Scheduling Instagram posts comes with several challenges too and marketers end up making mistakes when doing the stated.
In this blog, we will discuss the common mistakes to avoid in Instagram scheduling.
Common Mistakes To Avoid In Instagram Scheduling
1. Scheduling Instagram posts without keeping a track of the content
Scheduling Instagram posts does not mean you keep churning out content and keep scheduling it. Marketers must schedule posts keeping in mind their previous posts. Make sure your brand message is clear to the audience and you are in sync with your brand’s content tonality and voice. If all your Instagram posts are unrelated, the audience might lose interest or get confused. To avoid this, it is best to review and track the posts that have been scheduled and then go ahead with scheduling other posts.
2. Not paying attention to content overlapping
Often when marketers schedule Instagram posts they end up repeating the content in multiple posts. This should be avoided at all costs. Remember, Instagram has endless content for users and if your posts have nothing new to offer repeatedly, the audience might fail to connect and engage. This can be worrisome for your Instagram metrics. Make sure you draft your Instagram posts keeping in mind your target audience and brand objectives. This will help you achieve your set targets too!
3. Relying on scheduled posts and not paying attention to real-time trends
To scale up your brand on Instagram, it is important to keep a check on ongoing trends and real-time brand conversations. Just scheduling Instagram posts is not enough. See to it that you are also paying attention to the conversations happening around your brand. This also includes responding to user comments and suggestions on the posts! This will help you increase engagement and reach on Instagram.
4. Not focusing on the time to schedule Instagram posts
Simply scheduling Instagram posts on the right date will not give you desired results. It is important to post the content at the right time. Social media analytics tools like Unbox Social can tell you when most of your followers are active on the platform and what is the best time to post for your profile. Make sure you consider these factors before you schedule posts on Instagram.
5. Missing images and links in your Instagram post
An Instagram scheduling tool can help schedule and publish posts but it won’t check for errors! Marketers often add links in their posts but fail to check their functionality. Likewise, some posts that require images are drafted without any images. All of this can hamper the effectiveness of the Instagram post. Make sure your images are of the right resolution and all the links are working fine.
6. Not keeping a track of the content performance
Analyzing the performance of your Instagram content is as important as posting them. Marketers simply focus on posting as much as they can. But what about measuring the effectiveness of the post? This is where Instagram analytics plays a significant role. Tools like Unbox Social can give you in-depth insights into your brand’s content performance.
7. Not selecting the right Instagram scheduler
Every Instagram scheduling tool will have its features but marketers need to check what fits their brand requirements the best. Choose an Instagram scheduling tool that not only helps you schedule and publish but also lets you analyze and track competitors. The Unbox Social tool has all the features you need for your social media marketing strategy. Instead of relying on multiple tools, it is best to opt for one tool that includes all the crucial social media marketing features.
8. Not reviewing the posts before scheduling and publishing
It is best to review the content before you hit the schedule and publish button. Make sure you check the draft for errors and typos. This will ensure all your published content is cross-checked and error-free.
The Unbox Social tool offers the best scheduling and publishing features. The tool is well-equipped to help you manage your social media workflow in terms of publishing, scheduling, analytics, competition tracking, and influencer marketing. Get the free trial of the Unbox Social tool now to get access to these data-oriented features.
