Are you still relying on your social media managers to post on Instagram? It’s high time you opt for Instagram scheduling. Manually posting on Instagram comes with several glitches and errors. Instagram marketing strategies are all about effective content and consistency. Marketing on Instagram requires accurate planning and execution of content. Additionally, it also needs in-depth analysis to develop result-oriented strategies and posts.
Instagram scheduling is now being used by all successful brands because it allows them to focus on other important tasks. To schedule posts on Instagram, marketers need to be ready with the drafts and opt for the right Instagram post scheduler.
Instagram scheduling can help you schedule posts for all important events without any delay. There are several Instagram scheduling tools that can help you with the same. While there are several Instagram scheduling tools in the market, it is necessary to opt for a tool that provides other crucial functions too. The Unbox Social tool is the best Instagram scheduler because it offers analytics and competition tracking features too. The tool has a bouquet of features specially designed for Instagram. Be it the best time to post on the platform, audience demographics or Instagram competition monitoring, the tool helps with all.
In this blog, we will tell you about the benefits of Instagram scheduling and the reasons why you must opt for it.
Benefits of Opting for Instagram Scheduling
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Instagram scheduling saves time and improves consistency
With the help of Instagram scheduling tools, brands can save a lot of time. The tools are designed to help you plan your Instagram posts and automate Instagram posts. This saves time and helps you focus on other important tasks.
When your Instagram posts are scheduled it helps in maintaining consistency on the platform. Brands that post on Instagram irregularly have a higher chance of losing audience interest. The audience on Instagram must know what is going on with your brand. Planned and scheduled Instagram posts will ensure your brand is active on the platform.
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Instagram scheduling helps maintain workflow
Audiences on Instagram are bombarded with a lot of content every second. Marketers need to create impactful posts that encourage certain actions from the user (likes, comments, shares). Manually creating posts for Instagram and posting at odd times when the audience is not even active will not help your brand in any way. This is why it is best to schedule Instagram posts after a thorough analysis. Scheduling posts on Instagram will help you streamline your post deadlines and give you the bandwidth to incorporate impromptu posts too. Relying on an Instagram scheduler will help you understand how your posts are planned out and what is your posting pattern. This will also give you an insight into what needs to improve in your Instagram marketing strategy.
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Instagram scheduling helps you plan the look and feel of your Instagram profile
Planning and scheduling your Instagram posts will help you figure out how your Instagram profile must appear. With the help of an Instagram scheduling tool, marketers can get an idea of how their brand profile will look on the platform. This planning and scheduling of posts will also give you an idea of your post themes and content layouts.
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Instagram scheduler gives you an overview of your overall content strategy
Once your Instagram posts are scheduled, the calendar on the Instagram scheduler will give you a complete overview of how your content strategy for the platform has been framed. This will also give you a chance to edit your posts and make them perfect. Marketers can also make necessary changes to the posts before publishing. Instagram scheduler tools like Unbox Social provide editing features for your scheduled posts too. Additionally, this tool also helps you save your posts in drafts for scheduling at a later date.
These are crucial reasons why brands are opting for Instagram scheduling. Though Instagram scheduling is all about making a marketer’s job easier. There are a few things that you must keep in mind when relying on an Instagram scheduler.
Important Points To Keep In Mind for Instagram Scheduling
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Always analyze the best time to post and other crucial metrics before scheduling
Instagram scheduling can work wonders for brands if done right. Instagram analytics can help you schedule and plan your posts systematically. Tools like Unbox Social can help you get data for the best time to post. The tool also gives you insights into when your followers are online on the platform. Scheduling Instagram posts at the right time will help you get maximum engagement and reach on Instagram.
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Know which holidays will be beneficial for your brand posts
Marketers often use Instagram scheduling tools to improve their consistency on the platform. This does not mean you need to overdo it when it comes to posting. Understand your brand image and audience and accordingly choose the dates to schedule posts. Not all holidays might be necessary for your brand. Try and connect with your audience on crucial days wherein your post is relevant and meets brand objectives.
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Make sure you build a pattern around the audience journey for your brand
Marketers often focus on what their post conveys but they must also focus on the user journey. The audience on Instagram must know what your brand is trying to convey without getting an overload of information. Build a story around your brand message and accordingly align it with your Instagram post schedule.
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Keep an eye on the trends
Instagram scheduling will have all your posts lined up for a week or month. But social media is a dynamic channel and there will be trends that will come up immediately. Marketers might have to create posts that are not a part of the content calendar.
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It is okay to repurpose content if it helps you achieve your KPIs
If a post can connect with the audience, there is no harm in repurposing it. Suppose you have a blog on your upcoming products, then you can link it to your Instagram posts and direct the audience to the blog. Repurpose your content depending on the KPIs you want to achieve.
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Give flexibility to your strategy
Instagram scheduling will help you restructure your strategy. If you do not get the desired results from your posts maybe it is an indication to reframe your posting schedule and modify your content strategy. Brands often detect a pattern of their successful strategies which helps them set a posting schedule.
Make sure to keep in mind these six points when opting for Instagram scheduling. There are several Instagram scheduling tools in the market and brands need to select the one that suits their requirements to the brim. Having said that, let’s take a look at how you can schedule Instagram posts with Unbox Social.
How To Schedule Instagram Posts With Unbox Social
Step 1- Login to the Unbox Social tool with your credentials
Step 2- Select ‘Scheduling’ from the side-bar menu to enter the scheduling and publishing feature of the tool
Step 3- Click on ‘Add Account’ and choose Instagram to create an account and link your profile
Step 4- Click on ‘Schedule Post’ to start creating your post for scheduling and publishing
Step 5- If you have created multiple accounts for the feature, then choose the account you are using the feature for and proceed towards drafting the post. Simply fill in the post details, create/choose templates, and get the preview. Save the post as a draft or schedule the post.
Step 6- Check your scheduled posts on the content calendar and monitor your post schedules without any glitches
We hope the Unbox Social tool will help you resolve all scheduling and publishing issues. The tool will also give you data on Instagram analytics and Instagram competition tracking. Simply schedule an Instagram post with our tool and get the most out of your Instagram marketing strategy.
