Curating videos for YouTube is no longer a passive marketing strategy. YouTube video marketing has come a long way and needs to be taken seriously by brands and businesses of all levels. Though most brands have a presence on YouTube they fail to generate any relevant traffic or engagement from the same. There are many reasons why videos fail to gain engagement on YouTube. Brand marketers often make the mistake of simply churning out content without checking the analytical data for the same. This means they are creating videos without understanding what their audience base wants. Tools like Unbox Social can help you create effective YouTube marketing strategies that help you get desired results.
The data provided by the Unbox Social tool tells you what is working for your YouTube channel and what you need to improvise on.
Initially, it was all about getting more views on the videos and hardly any focus on other metrics. This did not help brands achieve their goals and objectives. In many cases, videos with millions of views also could not help brands achieve sales targets. This simply means there is more to YouTube marketing than just views. Marketers need a strong understanding of the platform in order to do justice to their marketing campaigns on YouTube. But fret not, we have you covered with the solutions for the same!
In this blog, we will tell you all about increasing your YouTube video engagement.
Effective Ways to Increase YouTube Video Engagement
1. Focus on videos that have a problem-solving approach
YouTube as a platform is known to serve audiences’ informational and entertainment needs. The user behavior on the platform has changed drastically, especially after the pandemic. Right from learning a new recipe to knowing about what is happening around the globe, users rely on YouTube for several reasons. This simply means your video marketing strategy must add value in some or the other way. YouTube analytics tools like Unbox Social can give you deep insights into what is working for your audience on the platform. YouTube metrics like retention rate, videos added to the playlists and removed, and subscriber rate can help you analyze whether your video marketing is on track. Marketers must track data on a regular basis to observe a pattern of how well their content is being consumed by the users.
2. Be consistent on the platform to gain the users’ trust and attention
Most YouTube channels start with a lot of zest but end up being inactive on the platform. This discourages the user to engage with your content on the platform. In order to gain engagement on YouTube, it is necessary to stay consistent with content. Make sure you have a content calendar in place for the same. Brands must bank on trends because they generate engagement. Create videos in a series format to keep the audiences hooked on your channel. Tools like Unbox Social also give you data on the optimal video length that recommends the most suitable video length for your channel. This will also lead to an increase in the number of interactions you get on your videos.
3. Know your audience base thoroughly
With the help of YouTube analytics, you can also get to know a lot about your audience base. The audience data on YouTube is basic and might give only an overview of what your subscriber base consists of but with dedicated YouTube analytics tools, you can get a deeper understanding of what is driving your YouTube views and overall YouTube engagement. Tools like Unbox Social have a dedicated section to help you discover and know about your audience on YouTube. The tool gives you YouTube analytics data in terms of audience demographics, audience interest, top locations, and lots more.
4. Keep a watch on your YouTube competitors
As we all know, YouTube is a tough social media platform to crack because the platform is loaded with content and channels. This is where YouTube competitor analysis can help you. Knowing your competitors will help you gauge the video trends that are working well on the platform. Additionally, with the help of YouTube competitor tools, you can also check how to go about your future YouTube marketing strategy. The data will give you insights into what is fetching your competitors the desired engagement on YouTube which will help you streamline your strategy effectively. Check data for your competitors’ share of voice, overall content performance, top-performing posts, brand score, and lots more.
5. Promote your YouTube videos as much as you can
Promoting your videos on multiple channels will help increase the reach of your content. YouTube videos need to be promoted well so that they can fetch the attention of a wider audience base. Cross-platform promotion of videos has helped several brands reach their engagement goals effectively. Apart from Instagram and Facebook, Twitter has proved to be a great platform for promoting YouTube videos. See to it that you check the data for your best performing videos and then go ahead with the promotions.
6. Create videos that demand a response from the viewer
Videos that generate a sense of curiosity in the minds of the users usually do well. Make sure your videos encourage the viewers to at least interact in the comments section with other viewers. Be it putting a question in the mind of the viewer or simply forcing them to think about what’s next, it is important to create content that keeps them engaged on the channel. CTAs that encourage the user to take action like subscribing to your channel and liking your videos, must also be taken into consideration to increase engagement on YouTube videos.
Marketing on YouTube will help you build your audience base. Use the data insights effectively and keep a close watch on your industry competitors to structure your YouTube strategy.
