There’s a lot that goes into creating videos for your YouTube channel.
Trust us, we know what we are talking about.
For a YouTube video to come real, you first need to write a proper script, get the right settings, equipment, shoot the videos, edit them, and finally hit the last step – UPLOAD.
(And then you secretly pray for your videos to go VIRAL :))
More than one billion people, that is, one-third of all the people on the internet, are watching YouTube videos every day. You need to make the most of this huge user base YouTube provides.
The process of creating and uploading videos is fairly understood by most, but the main challenge here is to analyse the performance of YouTube videos. This is where Unbox Social comes to your rescue.
In this blog, we will help you with a list of useful and powerful YouTube analytics tools. These tools help you with all the aspects of video marketing and creation.
Before we head to the list of best YouTube analytics tools, let’s understand the process of analyzing your YouTube channel by using Unbox Social’s YouTube analytics tool.
Lastly, the tool provides you with a full-fledged report with all the insights mentioned. The Unbox Social tool gives you timely reports for all the solutions which makes it one of the most preferred tools for social media marketing.
Well, now that we have an idea of how to go about the overall process of conducting YouTube analytics, we can go ahead with the list of YouTube analytics tools.
How To Analyze YouTube Performance in 4 Simple Steps With Unbox Social
1- Overview of YouTube channel stats
Before getting into the details, it is necessary to get an overview of your YouTube channel stats. The Unbox Social YouTube analytics dashboard gives you an overview of your channel performance. Check crucial YouTube metrics like retention rate, estimated minutes watched, the ratio of videos added and removed from your playlists, interaction, engagement rate, subscribers lost and gained, and optimal video length.
2- Get YouTube channel analytics for your audience base
The YouTube analytics solution of the tool has a dedicated feature for audience analysis. This section helps you understand your audience and subscriber base better. Know all about your viewers’ demographics and preferences in this section. The audience insights include gender ratio, age and gender split, audience interest, and top locations (locations from where your subscribers come from).
3- Get in-depth YouTube video analytics for every video on your channel
Knowing the performance of your content on YouTube is the key to improving your YouTube marketing strategy. The Unbox Social YouTube analytics tool gives you data for each of the videos you have uploaded on your channel. The post-wise insights include views, likes, dislikes, interactions, redviews, and average view duration.
4- Know all about your YouTube competitors’ performance
Marketers can benefit the most from Unbox Social’s competition tracking feature. The feature allows you to track your YouTube competitors and monitor their performance. Check the competitors’ content performance on YouTube, get Share of Voice data, get the brand score for each competitor, and conduct advanced analytics to see how your competitors are ranking for particular keywords and hashtags.
YouTube competitors giving you nightmares? Start using Unbox Social now.
List of 10 YouTube Analytics Tools That Will Improve Your YouTube Performance
1. Unbox Social
The Unbox Social tool has dedicated solutions for four major social media platforms namely Facebook, YouTube, Instagram, and Twitter.
The tool’s YouTube analytics solution is specifically designed to give you deep insights into your brand’s YouTube performance. With the help of the Unbox Social tool, you will be able to check your audience demographics, get subscriber data, check video metrics, get red views, card clicks, card impressions, interactions, video shares, and lots more. Find the best time to publish videos on your YouTube channel with the help of this tool. You can also get information and insights on video watch time through our tool.
The tool also offers competition tracking features wherein you can compare your brand’s YouTube performance with the industry competitors. The competition tracking feature allows you to check your brand’s share of voice, top-performing posts by engagement and interactions, how users are reacting to these videos, and advanced features to track every post and channel using keywords.
2. YouTube Analytics
The native analytics tool that YouTube offers, is another option you can go for. It provides basic insights into your YouTube video analytics. With the YouTube analytics tool, you can generate watch time reports, interaction reports, and earnings reports.
Each of these reports provides an overall and metric-wise analysis of the performance of your YouTube channel and video. As you explore specific metric reports on your dashboard, you get an in-depth analysis of your performance.
How long a particular video was watched? What is the age of the people watching your videos? Through which sources are your videos drawing traffic? With the YouTube analytics tool, you can get answers to all these questions.
Using inputs derived from this YouTube analytics tool, you can derive a strategy that will help you achieve your goals on this platform.
3. ChannelMeter
ChannelMeter comes with a comprehensive dashboard capturing the overview of data on your video performance. With this tool, you can automatically monitor your performance and gain valuable insights into your audience. You can also track influencers’ activity using this YouTube channel analytics and video tool.
ChannelMeter provides intuitive analytics and helps you to generate data quickly and simplifies heavy data-filled spreadsheets. You can also track your YouTube Ads earnings using this tool, whether on a daily basis, monthly basis or weekly basis.
Through this tool, categorization and analysis of your video data are also made easier and smarter. You can keep a watch on the competitive landscape and monitor your performance against others in the industry, with the help of the Benchmarking feature that comes with this tool.
4. Tubular Labs
Tubular Labs is a YouTube analytics tool with which you can benchmark your performance against that of your competition. Measure trend and content opportunities and analyze your performance by different segmentations.
The Video Intelligence feature analyzes videos across industries and also provides information on which content strategies worked and those that did not. It helps you to find a group of videos that align with your business needs. With the Performance Insights feature, you can analyze your performance by video duration, format, genre, etc.
Apart from these features, the tool also provides the audience analytics feature. You can use this tool to gain unique insights into the age, gender, location, and affinity of your audience.
5. Quintly
Quintly is an easy-to-use YouTube video analytics tool. With this tool, you can track and analyze all the data for your videos across different channels that you manage. This YouTube analytics tool helps you to optimize your video marketing strategy on YouTube through its neat and comprehensive features.
Quintly comes with a user-friendly metric library, which means that you can easily explore different metrics on this platform and arrange them on their dashboard. You can also draw meaningful reports and insights on your channels as well as benchmark your performance against that of your competitors.
6. Klipfolio
Klipfolio is a great tool for tracking your performance on YouTube. With the Klipfolio custom dashboard, you can easily monitor your KPIs and metrics. The tool comes with TV Dashboards with insights on your YouTube video marketing efforts. Klipfolio can be used to create customized charts and visualizations of YouTube data.
You can use pre-built YouTube metrics to create a dashboard such as ‘Top 10 videos by views’ for ranking your top 10 videos. You can also determine how well your audience is responding to your content with this tool. Lastly, under the ‘YouTube channel subscribers’ chart, you can track the total number of views on your YouTube channel in the past 30 days.
7. Vidooly
Vidooly helps with video marketing by providing solutions like brand intelligence, brand safety, custom insights, market research, influencer marketing, brand content solutions, and ad insights. The tool is apt for marketers who want to get insights into audience demographics, and content benchmarking. All these features help you improve your video marketing strategy.
Vidooly also allows you to identify influencers for sponsored content that helps you invest resources in the right channel. The video analytics tool helps with competitor analysis and provides insights into their strategies. This data can help you detect the trends in the marketing sphere which can improve your video content and audience targeting.
8. TubeBuddy
YouTube can be challenging to understand in terms of content guidelines. Moreover, a lot on the video-sharing platform also depends on the titles, descriptions, and tags. TubeBuddy is specifically designed according to the YouTube guidelines.
This YouTube analytics tool helps you with everything related to curating YouTube content.
TubeBuddy enables you to search for video topics, create perfect titles and descriptions for videos, promote videos across different social media platforms, and lots more.
9. ViralStat
ViralStat is a YouTube analytics tool that not only allows you to analyse your videos but also helps you track your competitors.
The tool offers data-driven reports for your video content strategy which helps you gauge where you need to improvise. The analysis from this tool also helps you detect the videos that bring high engagements.
10. Vidyard
Vidyard is designed as a video management platform. This tool helps you with video marketing, video creation, video hosting, video personalization, and much more. The tool is apt for businesses that rely on video content majorly.
5 Must-Check YouTube Metrics On Unbox Social To Increase Views And Subscribers
1. Retention Rate
The Unbox Social tool gives you data on retention rate which tells you the percentage of viewers that viewed your video till the end. This will help you understand where your video content is lacking. These insights can help you formulate videos that gain a maximum retention rate.
2. Optimal Video Length
Video duration plays a crucial role in YouTube marketing. The Unbox Social tool gives you crucial data for the same. The optimal video length tells you which video duration is suitable for your YouTube channel.
3. Age and Gender split
Let’s face it, the aim of every YouTube marketing strategy is to reach its audience base. In order to do that, it is necessary to know who your audience is. The tool gives you audience demographics that can help you frame effective content for YouTube.
4. Engagement Rate
As a YouTube marketer, you must know how your audience is engaging with your content on the platform. The engagement rate here is calculated as per total followers interacting with your videos.
5. Subscribers Gained and Lost
Keeping a track of your YouTube channel subscribers is a must. This metric helps you track the number of subscribers your channel has lost and gained on a daily basis. This means you can relate the figures as per the videos posted on that particular day and analyze what is it doing for your channel!
We hope these YouTube analytics tools and metrics help you streamline your video marketing strategies. To ease your dilemma, here’s a short snippet on what makes Unbox Social the best tool for YouTube analytics.
Get detailed reports of your YouTube competitors in just a few clicks!
What Makes Unbox Social’s YouTube Analytics Solution The Best Tool For Brands
When we say analytics for YouTube, there is more to it than just video views and subscriber count. The Unbox Social tool gives you all you need to come up with a result-oriented strategy. Here are the tool’s features that stand out from the crowd!
1. YouTube channel Insights and Overview
In-depth overview insights on how your YouTube channel and videos are performing. Know about the audience preferences, engagement parameters, and optimal video length for your channel with the help of the tool.
2. YouTube Competitor Data
Detailed insights on how your competitors are faring on the platform with regards to their video strategy. Discover why their videos are gaining views, detect the trends on the platform, and view the top posts for each competitor to know what’s working for them.
3. Share of Voice data
Check the interaction ratio of all your competitors as compared to your channel with our Share of Voice feature. Benchmark your channel’s performance against that of your competitors to know where your strategy needs to improve.
4. Keyword and Hashtag data
Check what your competitors are posting for particular keywords and hashtags and dig into their interactions and posts for the same all under one tool!
Frame your YouTube marketing strategy now with Unbox Social and get the most from the data insights the tool has to offer!
