Unbox Social is the most comprehensive Influencer Marketing Platform with capabilities to Find Influencers, Analyse Campaign Performance, Industry Benchmark Reports.
The number of users who have followed or unfollowed the Facebook page.
Net growth of Followers on the Facebook Page
Net Follower Growth (Follower Gain - Follower loss = Net Followers)
Total interactions (Reaction + Comments + Shares) received on a particular content or all the content pieces on the Facebook page.
Shows the manner in which the audience has interacted with this profile for the selected time range. Interactions can be seen for various content formats and by Likes, Comments, Views, Reactions & Shares.
Number of times that users have clicked on the CTA button (Call Now/Contact Us/Others) on the Facebook Page.
Indicates the percentage of the click/views received on all the side bar tabs of your facebook page
Know your audience demographics (age, gender and location)
Indicates different time windows during which followers are active on the Facebook page
Find out the most common language amongst followers of the Facebook page
Topics and themes this profile has talked about the most in the selected time range. Topics and themes are intelligently put together through proprietary algorithms.
Sentiment (Positive, Negative, Neutral) captured for this profile. Audience Sentiment is calculated through the interactions received on content.
Shows the most used emojis by the audience for content posted by this profile for the selected time range.
All posts posted by this profile for the selected time range. Post data is visible for images, videos, links and status updates.
Gives you an insight of which type of post performed well based on the average engagement received from the followers in the selected time range on your Instagram profile.
Gives you an insight of which type of post performed well based on the average engagement received from the reach of the posts in the selected time range on your Instagram profile.
Shows the number of times the website link and email button has been clicked on the profile in the given time range. Note, this is only visible if it has been setup on Instagram.
Shows the number of times this profile has been viewed in the selected time range.
See which hashtags were used the most and garnered the highest interaction for your posts in the last 6 months
Shows the most interacted content by the audience for the content posted by the profile.
Location split of this profile's followers.
Shows the total number of stories that has been posted on your Instagram profile from the time of logging in with your Instagram account on the tool till date, broken down into photos and videos.
Stories posted by this profile for the selected time range. Stories can be filtered on the basis of format type, interactions and date range.
Gives you the number of tweets on your Twitter Account for the selected time range.
Gives you the total number of favourites received on your tweets for the selected time range.
Gives you an insight on all the tweets and retweets you have created throughout the year, with a breakup of the type in each month.
Gives you the number of mentions of your account for the selected time range.
Gives you the top linked sources that have been mentioned with your tweets on your account.
Shows the top engaging tweets based on the interactions (favourites and retweets) received.
Shows the top mentions of your Twitter account. You can view by influence of the account or by the freqeuncy of mentions.
Shows a list of top retweeters. You can view by influence of the account or by frequency.
Shows a list of the top links and sources that have been mentioned as part of your account mentions.
The split of the followers of your audience. In other words, how many followers do your followers have?
Shows the list of accounts that followed your twitter account.
Shows all tweets and retweets from your Twitter account.
Showcases the split of interactions (Likes, Dislikes, Comments, Views) on the videos for the selected time range.
Gives a percentage of interactions received on the content posted on the channel for the specified time range.
Gives you a total number of shares of videos from your YouTube channel on daily basis.
Recommends video length which is suitable for your YouTube channel based on the video views in the past.
Gives a total number of subscribers gained and lost on your YouTube channel on a daily basis.
Shows the top videos basis video views for the selected time range.
Gender distribution of this channel's subscribers.
Location split of this channel's subscribers.
The number of videos posted by this channel for the selected time range. Number of posts can be viewed on monthly basis.
The number of times the Facebook page has been viewed in the selected period.
Engagement rate (by Followers) is calculated as a percentage of the total followers interacting with the posts on the page. Interactions per post is computed as a sum of likes, shares, comments and video views (as applicable) on this profile.
(Total Interactions/ Total No of Followers) X 100 Where Total Interactions = Likes + Comments + Saves + Views
Impressions is the number of times the Facebook page has been delivered while Reach is the total number of unique accounts that have seen your page
Total Reach is number of unique users who have come across the content of your page based on their previous interests while Engaged Users are the ones who have interacted with content on your page.
Users' interaction with the Facebook page to give feedback.
Feedback is the total count of feedbacks received by the Facebook page while Unique Feedback counts feedback by every new user.
Provides insights on the reactions used by the audience for the Facebook posts. Reaction includes all the emojis - Like, Love, Haha, Wow, Sad or Angry.
The number of views of the posted videos.
Engagement rate (by followers subscribers) is calculated as a percentage of the total followers subscribers interacting with the videos on this profile. Interactions per post is computed as a sum of likes, dislikes, comments and video views on this profile.
An insight on how many users are viewing your content for 'n' number of times.
Recommends the posts that can be promoted based on their organic performance on the profile. This is computed through a proprietary algorithm that considers types of interaction, reach, impressions and frequency.
Recommends the 'Best time to Post' for this profile on the basis the interactions and the engagement rate received on previous posts in a given period of time.
Shows a percentage of the profile's followers that are active on the platform during various time-slots on a particular day.
Showcases Audience Quality basis Audience Activity. Audience activity is calculated basis the estimated impressions, reach and interactions on posts.
Gives you the number of retweets on your account for the selected time range.
Shows you the mobile operating system from which your audience has interacted (favourites, retweets, mentions).
Gives you a percentage of the viewers retained until the end of the video. For example, out of 100 viewers, 60 percent of them are still watching until 80% of the video length.
The graph displays the number of video views received from YouTube’s Red Members.
The number of minutes that users watched videos for the specified channel, content owner, video, or playlist.
The number of minutes that YouTube Red members watched a video.
The average length, in seconds, of video playbacks. In a playlist report, the metric indicates the average length, in seconds, of video playbacks that occurred in the context of a playlist.
The average percentage of a video watched during a video playback.
The number of times that videos were added to any YouTube playlists. The videos could have been added to the video owner's playlist or to other channels' playlists.
The number of times that videos were removed from any YouTube playlists. The videos could have been removed from the video owner's playlist or from other channels' playlists.
The click-through-rate for cards, which is calculated as the ratio of card clicks to card impressions.
The click-through-rate for card teasers, which is calculated as the ratio of clicks on card teasers to the total number of card teaser impressions.
The number of times cards were displayed. When the card panel is opened, a card impression is logged for each of the video's cards.
The number of times that card teasers were displayed. A video view can generate multiple teaser impressions.
The number of times that cards were clicked.
The number of clicks on card teasers. Card icon clicks are attributed to the last teaser displayed to the user.