Social Media Glossary

Unbox Social is the most comprehensive Influencer Marketing Platform with capabilities to Find Influencers, Analyse Campaign Performance, Industry Benchmark Reports.

Fans And Unfans

The number of users who have followed or unfollowed the Facebook page.

Follower Growth

Net growth of Followers on the Facebook Page

Net Follower Growth (Follower Gain - Follower loss = Net Followers)

Interactions received on your content

Total interactions (Reaction + Comments + Shares) received on a particular content or all the content pieces on the Facebook page.

Mode of Interaction

Shows the manner in which the audience has interacted with this profile for the selected time range. Interactions can be seen for various content formats and by Likes, Comments, Views, Reactions & Shares.

Page CTA (No. of clicks)

Number of times that users have clicked on the CTA button (Call Now/Contact Us/Others) on the Facebook Page.

Top Tabs

Indicates the percentage of the click/views received on all the side bar tabs of your facebook page

Age & Gender Split, Location Spread

Know your audience demographics (age, gender and location)

When are your followers online?

Indicates different time windows during which followers are active on the Facebook page

Language your followers are using Facebook in

Find out the most common language amongst followers of the Facebook page

Content themes brands have been talking about

Topics and themes this profile has talked about the most in the selected time range. Topics and themes are intelligently put together through proprietary algorithms.

Audience sentiment

Sentiment (Positive, Negative, Neutral) captured for this profile. Audience Sentiment is calculated through the interactions received on content.

Sentiment by Emoji

Shows the most used emojis by the audience for content posted by this profile for the selected time range.

All Posts

All posts posted by this profile for the selected time range. Post data is visible for images, videos, links and status updates.

Average Engagement Per Content Form (by Followers)

Gives you an insight of which type of post performed well based on the average engagement received from the followers in the selected time range on your Instagram profile.

Average Engagement Per Content Form (by Reach)

Gives you an insight of which type of post performed well based on the average engagement received from the reach of the posts in the selected time range on your Instagram profile.

Website & Email Clicks

Shows the number of times the website link and email button has been clicked on the profile in the given time range. Note, this is only visible if it has been setup on Instagram.

Profile Views

Shows the number of times this profile has been viewed in the selected time range.

Top Hashtags

See which hashtags were used the most and garnered the highest interaction for your posts in the last 6 months

Audience Interest

Shows the most interacted content by the audience for the content posted by the profile.

Location Spread

Location split of this profile's followers.

Total Stories

Shows the total number of stories that has been posted on your Instagram profile from the time of logging in with your Instagram account on the tool till date, broken down into photos and videos.

All Stories

Stories posted by this profile for the selected time range. Stories can be filtered on the basis of format type, interactions and date range.

Tweet Timeline

Gives you the number of tweets on your Twitter Account for the selected time range.

Favourited Over Time

Gives you the total number of favourites received on your tweets for the selected time range.

Total Tweets

Gives you an insight on all the tweets and retweets you have created throughout the year, with a breakup of the type in each month.

Total Mentions

Gives you the number of mentions of your account for the selected time range.

Top Linked Sources

Gives you the top linked sources that have been mentioned with your tweets on your account.

Most Engaging Tweets

Shows the top engaging tweets based on the interactions (favourites and retweets) received.

List of Mentions

Shows the top mentions of your Twitter account. You can view by influence of the account or by the freqeuncy of mentions.

List of Retweeters

Shows a list of top retweeters. You can view by influence of the account or by frequency.

Top Linked Sources By Mentions

Shows a list of the top links and sources that have been mentioned as part of your account mentions.

Your audience's Follower Account

The split of the followers of your audience. In other words, how many followers do your followers have?

Recent Followers

Shows the list of accounts that followed your twitter account.

All Tweets

Shows all tweets and retweets from your Twitter account.

Interaction by type

Showcases the split of interactions (Likes, Dislikes, Comments, Views) on the videos for the selected time range.

Interactions by Percentage

Gives a percentage of interactions received on the content posted on the channel for the specified time range.

Video Shares

Gives you a total number of shares of videos from your YouTube channel on daily basis.

Optimal Video Length

Recommends video length which is suitable for your YouTube channel based on the video views in the past.

Subscribers Gained & Lost

Gives a total number of subscribers gained and lost on your YouTube channel on a daily basis.

Subscribers

Gives a total number of subscribers gained and lost on your YouTube channel on a daily basis.

Most Engaging Posts

Shows the top videos basis video views for the selected time range.

Gender Ratio

Gender distribution of this channel's subscribers.

Top Location

Location split of this channel's subscribers.

No. of Posts

The number of videos posted by this channel for the selected time range. Number of posts can be viewed on monthly basis.

Page Views

The number of times the Facebook page has been viewed in the selected period.

Engagement Rate (by Followers)

Engagement rate (by Followers) is calculated as a percentage of the total followers interacting with the posts on the page. Interactions per post is computed as a sum of likes, shares, comments and video views (as applicable) on this profile.

(Total Interactions/ Total No of Followers) X 100
Where Total Interactions = Likes + Comments + Saves + Views

Page Impression and Page Reach

Impressions is the number of times the Facebook page has been delivered while Reach is the total number of unique accounts that have seen your page

Total Reach vs Engaged Users

Total Reach is number of unique users who have come across the content of your page based on their previous interests while Engaged Users are the ones who have interacted with content on your page.

Feedback Ratio by Type

Users' interaction with the Facebook page to give feedback.

Feedback vs Unique Feedback

Feedback is the total count of feedbacks received by the Facebook page while Unique Feedback counts feedback by every new user.

Reaction Meter

Provides insights on the reactions used by the audience for the Facebook posts. Reaction includes all the emojis - Like, Love, Haha, Wow, Sad or Angry.

Video Views

The number of views of the posted videos.

Engagement Rate (by Followers subscribers)

Engagement rate (by followers subscribers) is calculated as a percentage of the total followers subscribers interacting with the videos on this profile. Interactions per post is computed as a sum of likes, dislikes, comments and video views on this profile.

Frequency Distribution

An insight on how many users are viewing your content for 'n' number of times.

Recommended posts to promote

Recommends the posts that can be promoted based on their organic performance on the profile. This is computed through a proprietary algorithm that considers types of interaction, reach, impressions and frequency.

Best time to Post

Recommends the 'Best time to Post' for this profile on the basis the interactions and the engagement rate received on previous posts in a given period of time.

Online Followers

Shows a percentage of the profile's followers that are active on the platform during various time-slots on a particular day.

Audience Quality

Showcases Audience Quality basis Audience Activity. Audience activity is calculated basis the estimated impressions, reach and interactions on posts.

Retweets Over Time

Gives you the number of retweets on your account for the selected time range.

Tweet Source

Shows you the mobile operating system from which your audience has interacted (favourites, retweets, mentions).

Retention Rate

Gives you a percentage of the viewers retained until the end of the video. For example, out of 100 viewers, 60 percent of them are still watching until 80% of the video length.

Red Views

The graph displays the number of video views received from YouTube’s Red Members.

Estimated Minutes Watched

The number of minutes that users watched videos for the specified channel, content owner, video, or playlist.

Estimated Red Minutes Watched

The number of minutes that YouTube Red members watched a video.

Average View Duration

The average length, in seconds, of video playbacks. In a playlist report, the metric indicates the average length, in seconds, of video playbacks that occurred in the context of a playlist.

Average View Percentage

The average percentage of a video watched during a video playback.

Videos Added To Playlists

The number of times that videos were added to any YouTube playlists. The videos could have been added to the video owner's playlist or to other channels' playlists.

Videos Removed From Playlists

The number of times that videos were removed from any YouTube playlists. The videos could have been removed from the video owner's playlist or from other channels' playlists.

Card Click Rate

The click-through-rate for cards, which is calculated as the ratio of card clicks to card impressions.

Card Teaser Click Rate

The click-through-rate for card teasers, which is calculated as the ratio of clicks on card teasers to the total number of card teaser impressions.

Card Impressions

The number of times cards were displayed. When the card panel is opened, a card impression is logged for each of the video's cards.

Card Teaser Impressions

The number of times that card teasers were displayed. A video view can generate multiple teaser impressions.

Card Clicks

The number of times that cards were clicked.

Card Teaser Clicks

The number of clicks on card teasers. Card icon clicks are attributed to the last teaser displayed to the user.