Influencer marketing is an integral part of every social media marketing model. As a brand, you should tap into the potential of these niche content creators with huge follower bases.
Influencer marketing can help you expand brand awareness by allowing you to reach not just your own audiences, but also that of your Influencer partners.
Apart from helping you reach a larger target audience, collaborating with Influencers comes with other perks, as well. Since Influencers are experienced content creators, you can leverage their content creation skills to deliver high-quality content. In fact, an Influencer partnership adds to the versatility of content.
Now that you understand how Influencer-brand partnerships can be helpful for your brand, let’s look at how you can approach and work with Influencers. Simply follow the steps given below, to learn how you can work with Influencers to build fruitful campaigns.
Find Niche Influencers To Work With
Find niche Influencers to work with on an Influencer marketing platform. With so many Influencers out there, it can be difficult to make a decision about which Influencers to partner with. Keeping your brand, product and social media goals in mind, you can zero down on Influencers relevant for your brand.
Once you zero down on these Influencers, you need to identify Influencers who are bringing impact with their content. You need to go beyond their followings to see how impactful their content is. After all, Influencers who have a good level of engagement will be helpful in generating interactions about your brand.
Now that you have decided which Influencers you want to work with, you need to start approaching them. You need to find out if the selected Influencers are willing to work with your brand.
Make sure to draft a carefully thought out message for every Influencer. Do not send mass mails/messages to Influencers. A personalized message informing them about what you want to achieve through the campaign will be a good idea.
Set Campaign Briefs
Once you receive an okay from your Influencer partner, you can start with setting campaign briefs. What kind of content do you want these Influencers to develop? What is the campaign duration going to be? What are the deliverables and targets?
Here are some ways in which you can leverage Influencer relationships:
Giveaways And Contests
Collaborate with Influencers to run giveaways and contests. Since Influencers have huge followings, such contests and giveaways are a great way to generate brand awareness.
You can reward winners for such contests with freebies or special vouchers to your products. Here’s an example of a giveaway hosted by beauty and lifestyle blogger, Blair Fowler:
You can send out your products for reviews by your Influencer partners. Depending upon your social media goals, you can ask them to conduct video reviews, live reviews or in any other format that you prefer.
British lifestyle Influencer and YouTuber, Zoella Sugg conducted a product review video for Glossier.
Social Media Takeovers
Let an Influencer takeover your social media account. Your Influencer partner can take over your Instagram stories, and posts, for instance. You can also get them to go live through your account. Or you can have them to take the audience go behind the scenes.
There are many different ways to market your brand. In fact, you can let your Influencer partners unleash their creativity and brainstorm ideas to market your brand effectively.
Here’s an example of an Influencer takeover you can draw inspiration from-
Apart from these ideas, you can explore other ways to market your brand through fruitful Influencer-brand collaboration. Since Influencers are essentially content creators, you can work on creative and innovative content creation ideas that will help promote your brand.
For effective collaboration, you should send detailed campaign briefs to your Influencer partners.
Track Progress Through Regular Campaign Reports
It is important to measure the ROI on your Influencer marketing campaigns if you want to achieve maximum efficiency. Knowing how your campaigns are faring, is vital for maintaining your campaign performance.
Employ a good social media reporting tool to generate reports on your Influencer marketing campaigns. Use the information that you attain through the report to build more effective campaigns and tweak where necessary.
You can employ a good Influencer marketing platform such as the Influencer Suite by Unbox Social to aid you in developing end to end campaigns.
The Influencer Suite By Unbox Social
The Influencer Suite by Unbox Social is an Influencer marketing platform designed to enable brands to run effective Influencer marketing campaigns.
You can employ the tool to discover niche Influencers across industries and platforms. Not only that, the Influencer Suite provides you with the engagement rates as well as interaction details for every Influencer to help you make an informed choice.
You can also send out detailed campaign briefs with the help of the campaign brief creator that comes as a part of the Influencer Suite. Use this tool to specify campaign time periods, as well as the hashtags and platforms to focus on. You can monitor the progress and status of every Influencer marketing campaign using the tool.
To help you measure your ROI on such campaigns, Influencer Suite allows you to generate reports. Using the insights from the campaign reports, you can determine whether your campaigns are helping you achieve the desired results or not. You can then tweak campaigns accordingly.
Summing It Up
Investing in a good Influencer marketing campaign comes with a lot of perks. If you want to enter into a fruitful Influencer partnership, you need to follow these steps-
- Find niche Influencers to work with
- Approach them with a personalized message
- Create and send out campaign briefs to your Influencer partners
- Monitor progress and performance to measure campaign ROI