Instagram is the ultimate social media marketing platform. To the audience, the platform has a huge pool of informative as well as entertaining content. In fact, the usage of Instagram has increased manyfold over the years. As such employing the right set of Instagram tools is the key to enhancing your presence on the platform.
There are 1 billion monthly active users on Instagram. To tap into this huge audience base, you need to enhance your content by employing the right set of Instagram tools.
In the meantime, the platform has also undergone many changes and evolutions. As a brand, you want to make the most of the platform and draw the attention of your target audience. But with the growing number of businesses on Instagram, you want to be able to gain maximum reach and impressions.
In order to take your Instagram marketing to the next level and generate engagement for your brand, use Instagram tools that will help add value to your strategy. The idea behind employing Instagram these tools is to enhance your Instagram marketing efforts. Each of these tools caters to one or more of the aspects of your Instagram marketing strategy.
So, let’s dive right into the top Instagram tools.
1. Unbox Social
Unbox Social is an influencer marketing platform that helps you with platform-wise social media analytics and competition tracking. The tool has a dedicated feature to give you insights on your brand’s Instagram presence.
Know how your stories and posts are performing on the platform with detailed insights on every metric. Additionally, the tool also helps you assess your competitors’ performance. The Instagram analytics feature provided by Unbox Social is highly detailed and also provides you with information on audience demographics and audience sentiment.
Not just that, this tool will help you find relevant Instagram influencers for your brand campaigns. With the help of a reliable database, you can search for influencers from different niches and demographics.
Knowing whether your posts on Instagram are meeting your goals or not will help direct your future Instagram marketing strategies.
Unbox Social helps you uncover important insights on your engagement, outreach and audience metrics through a comprehensive dashboard. From Instagram content and video posts to all your stories, you can track all important metrics using this Instagram tool. Whether you want to track your performance for a given week, for a given month or for a customized time period, Unbox Social will provide you with the data for the same.
You can also get important insights about your competitors and benchmark your performance against theirs with the competition tracking tool.
Unbox Social also offers an Influencer marketing platform in India, the Influencer Suite where you can find different Influencers to partner with. It provides you with important insights about Influencers including their interaction rates and engagement levels. You can use this Influencer marketing platform to send out campaign briefs to your Influencer partners, as well. Meanwhile, you can also monitor campaign progress and generate reports to capture performance.
Buffer Publish is your go-to Instagram tool for scheduling your Instagram posts. It ensures a streamlined process of marketing your products with their automated scheduling post. Buffer Publish makes it possible for you to automatically post your content on Instagram. All you have to do is add your photo and video content with prewritten copies to the queue.
Schedule your Instagram posts and focus on more important business problems.
Schedule your posts by your social media calendar and your content will automatically be posted on Instagram on the allotted dates. With Buffer, you can increase the efficiency of your Instagram marketing efforts.
Hashtags are important discoverability tools that can help you increase your reach on Instagram. Adding to the huge content pool on Instagram, hashtags help you reach out beyond your target audience. Build a strong Instagram hashtags’ strategy with Hashtagify.
Since hashtags are an important discoverability tool, you need to employ a reliable Instagram tool to optimize your hashtag strategy.
This Instagram tool will help you find appropriate hashtags based on your content. You can search for any and every hashtag on this tool and also explore popularity, correlations and trends amongst the most popular hashtags.
By using Hashtagify, you can take your content strategy to the next level. You can get instant Instagram hashtag suggestions with the help of this tool.
Later is another Instagram tool you can rely on, for managing the scheduling and posting of your content on Instagram. You can now save up on all the time you could otherwise spend on manually posting your content. With the comprehensive and intuitive visual calendar that they offer, you can start scheduling Instagram posts in a matter of minutes. Plan your posts by using the drag and drop feature of the tool to build a beautiful Instagram feed. You can then schedule and auto-publish all your content on Instagram.
Get your Instagram strategy on the fast track by using a good Instagram tool for scheduling and posting content on the platform.
With Later, you can sync photos and videos from anywhere, including your desktop, Google drive, phone, and Dropbox. You can use labels to stay more organized. If you have more than one account on the platform, you have the option of creating one content library of every Instagram account.
One of the most powerful content types is User Generated Content. When you post content generated by your users on Instagram, it adds to your credibility. It shows that people are actually using your product (s). They are also taking efforts to post and share content featuring your brand. It works as a form of peer review as well.
User-generated content can add credibility to your brand and works as a form of peer review.
Tagboard is one such Instagram tool that will help you pull out user-generated content and branded social content into one place in a matter of seconds. Using Tagboard, you can find and feature your favourite social media content from multiple social networks. Tagboard finds hashtags associated with your brand, in a matter of seconds of being posted on social media.
6. Social Rank
Social Rank is a tool with which you can track, sort and organize your followers. Studying your audience is an integral part of your Instagram strategy and this tool helps you do just that.
Social Rank will help you categorize your followers using filters like bio keywords, hashtags, and word search. Once you have a list of all your followers, you can generate custom lists and export the data to PDF format. For a more organised approach towards understanding your followers, you can sort your audience as per different criteria. You can sort your audience by the most influential profiles, frequency of engagement, most engaged followers and so on.
In this sense, Social Rank is your go-to tool for executing location-based activation as well as surprise and delight campaigns on Instagram.
With Have2Have.It, you can make the shopping experience easier for your audience on Instagram. The Have2Have.It link will take your followers to a specially curated page, where they can shop your products easily. It has the same look and feel like your Instagram feed. Users can simply tap on images and discover products that they like.
Boost your conversions by offering an easier and shorter purchase gateway to your audience.
Have2Have.It is just the tool to boost your conversions by offering an easier and shorter purchase gateway to your audience. Use Have2Have.It to increase conversions and boost your revenues on Instagram.
Offer an enhanced shopping experience to your audience on Instagram with Have2Have.It.
8. Auto Hash
Another tool to take your Instagram hashtag game to the next level, Auto Hash helps you find hashtags that will work for your content. This tool has a vision algorithm tool that suggests hashtags by just looking at your images.
All you have to do is launch the app and add the image for which you want to generate hashtags. Auto Hash scans your image, analyses all the objects and features in your image and then suggests hashtags that will go well with your image. Not only that, you can turn on your GPS to get location-based hashtags for your image on Instagram.
Use this Instagram tool to find and add hashtags that will go best with your Instagram posts.
Canva is the perfect tool for enhancing your visual content with extra layouts and elements. It is free of cost and offers a free stock photo-library. It also offers an exhaustive list of layouts and templates that you can use for generating content for Instagram. The tool also comes with photo editing features.
Enhance your photo and video content by using a good Instagram tool for your visual content.
Use Canva to optimize all your visual content. Enhance all your photos to produce top-notch visual content that draws the attention of your audience.
Contests and giveaways are a great way to generate audience engagement on Instagram. Use Shortstack to build contests, giveaways, quizzes and even landing pages. With this tool, you can add fun, interactive elements to contests and giveaways and that too in a matter of minutes.
Contests and giveaways are a great way to generate audience engagement on Instagram.
You can also create nice user-generated content contests using Shortstack. This tool will gather all the content featuring your brand on the platform and display it. You can then pick out the winners.
With this tool, 100 entries are offered free of cost.
Well, now that we have equipped you with all the important Instagram tools it’s time to understand why it is important to use them.
Benefits of Using Instagram Tools For Your Brand
The basic Instagram statistics sure give you the necessary insights on how your brand posts are performing. However, relying on the tools can help you frame better strategies because they give you details on many other metrics. Let’s look at how these tools can benefit you.
1. Instagram tools help you analyse your audience better
Several Instagram tools give you deep insights into your audience. Be it figuring out who your audience is or understanding your existing audience, these tools help you with all. Even when it comes to targeting a new audience base, it is best to use Instagram tools. These tools will also help you check whether your content is being consumed by the right audience set.
2. Instagram tools give you an insight into audience sentiment
With the help of Instagram tools, you can gauge audience sentiment. Such tools allow you to analyse how your audience is responding to your posts and what is the sentiment with which they consume your content. This will help you see if your strategies are fetching you the right response. Moreover, these sentiments will also tell you what kind of content gets you positive responses from the audience.
3. Instagram tools help you figure out what content works for your brand
Only a perfect blend of content and the right set of audience can help a strategy succeed on social media. The insights from Instagram tools help you figure out what kind of content gives you the desired results. You can compare the content performance of different posts and detect what works best for your brand on different social media platforms.
4. Gives you details on your competitors
The one major thing that native Instagram analytics lacks is competitor analysis. A few Instagram tools also allow you to track your competitors. This is highly beneficial for brands because with competitor analysis you can clearly understand where your brand lacks and what needs to be worked upon. Similarly, you can also detect what kind of strategies your rivals are implementing to connect with the audience.
5. Instagram tools help you schedule your posts effectively
Instagram tools can guide you as to when your posts will fetch the highest engagement and reach. These insights are crucial for a platform like Instagram where every brand is racing to get the audience’s attention. The tools can also tell you when most of your audience is active on the platform.
Instagram is a great platform to market your brand. But to make the most of your Instagram marketing, you can employ these Instagram tools:
- Unbox Social offers a social media analytics tool, social media monitoring tool, and competition tracking
- Buffer for automated scheduling of content
- Hashtagify to get instant hashtag suggestions for Instagram
- Later for pre-scheduling content using an intuitive and comprehensive visual calendar
- Tagboard for pulling out user-generated content associated with your brand
- Social Rank for categorizing your followers by sorting and filtering them into different criteria
- Have2Have.It for offering a great shopping experience to the audience on Instagram
- Auto Hash for getting quick hashtag ideas by scanning a picture
- Canva for enhancing your visual content to be posted on Instagram
- Shortstack for interactive contests and giveaways on Instagram
Want to know the Best Tools for other platforms? Just click the links below!
- Best Twitter Analytics Tools
- Best Instagram Analytics Tools
- Best Facebook Analytics Tools
- Best YouTube Analytics Tools
- Best Influencer Marketing Platforms