Huda Kattan’s story of success from being a beauty blogger to starting a $ 2.1 billion-worth beauty line, is one that speaks for every Influencer out there. Influencers being avid content creators have become an indispensable part of every brand’s marketing strategy.
In fact, the Influencer marketing industry is expected to become a 10 billion dollar industry by 2020. These numbers are evidence that Influencer partnerships are going to become central to brand marketing campaigns. The HUDA Beauty story is only one of the many examples of Influencers’ success stories. Many influencers have collaborated with brands to build powerful social media marketing campaigns.
Working with Influencers comes with a range of advantages. Influencers come with niche expertise and are known for creating good quality content. It is because of their content creation skills that they are able to impact audiences and build huge follower bases. Partnering with Influencers also allows you access to a large audience base that is impacted by every lifestyle and purchase decision that they make.
There is no dearth of stories of Influencers’ success to establish the strength of Influencer marketing. If you too want to invest in an Influencer collaboration, you may want to look at some of the top Influencer marketing campaigns of all time for inspiration. Here are some of the Influencer marketing campaigns you can take inspiration from-
Daniel Wellington’s Influencer Generated Content Campaign
There is user-generated content and then there is Influencer-generated content on social media. User-generated content has the power to push audiences to convert through peer reviews. Influencer-generated content can be even more powerful than user-generated content. Daniel Wellington has leveraged Influencer-generated content to drive traction on social media.
The brand chose to go for Influencer marketing over expensive celebrity endorsements. Daniel Wellington sends out free watches to Influencers on Instagram and asks them to post their picture featuring the watch. Every Influencer gets an individual discount code that they can share with their audience. At this point, Daniel Wellington boasts of a following of 4.6 million on Instagram.
Becca Cosmetics Collaboration With Chrissy Teigen, Khloe Kardashian, and Malika Haqq
Becca Cosmetics has also plunged into Influencer collaborations with the likes of Chrissy Teigen, Khloe Kardashian, and Malika Haqq. The best way to leverage Influencer collaborations is by working on the creation of new products or collections. Launching capsule collections featuring Influencers can help generate the much-needed buzz around your brand.
Becca Cosmetics collaborated with Chrissy Teigen to launch the BeccaXChrissy Cravings Collection. Then it went on to launch the Becca BFFs campaign with real-life best friends, Khloe Kardashian, and Malika Haqq. The cosmetics brand also organized a party to launch the collection.They covered the entire launch party with Instagram stories and featured branded gif stickers, as a part of the campaign.
Fashion E-commerce Brand, REVOLVE Launching Capsule Collections With Fashion Influencers
Fashion e-commerce brand, REVOLVE is also investing in Influencer collaborations to expand their reach and drive more conversions. The brand has already worked with the likes of Chiara Ferragni of Blonde Salad, Aimee Song of ‘Song of Style’ and Julie Sarinana of Sincerely Jules.
Recently, fashion Influencer, Aimee Song launched a collection with the e-commerce fashion brand under her previous Instagram handle name ‘Song Of Style’. Revolve also launched the Camila Coelho Collection as a part of its Influencer marketing strategy.
Both Camila Coelho and Aimee Song boast of millions of followers on their Instagram handles. Revolve’s strategy to bring major fashion Influencers on board their marketing strategy has been a smart move aimed at targeting a larger audience base.
Olay’s ‘Face Anything’ Campaign With Influencers
Olay’s ‘Face Anything’ campaign involved Influencers participating in a 28-day skincare challenge. The campaign featured top Influencers such as Lily Singh, Lupita Nyongo and more. The idea behind this campaign was to use Influencers’ as a medium to voice the concept of shunning all expectations or suggestions about them being too much of something.
By partnering with impactful voices such as those of Lily Singh, Denis Bidot and so on, the brand aims to get their products in front of a larger audience. What you can takeaway from Olay’s #FaceAnything campaign is to leverage the impact that big Influencers can leave upon target audience through effective messaging.
Tiffany & Co.’s Collaboration With Travel Influencer Jack Morris
It is true that there is limited connection between the brand, Tiffany & Co. and the travel niche.But there is an important connection between the brand and travel Influencer, Jack Morris. The two share the same target audience- ‘Millennials’.
By working with Jack Morris, the brand aimed to leverage his huge millennial following. As a part of the campaign, Jack Morris started off with sharing pictures from the place which homes the brand’s diamond grading facility, Belgium. He even captures the diamond mining process at Tiffany. Here’s a snapshot of this-
Jack’s followers look forward to all the content that he posts on his platform. Featuring an international brand adds to the diversity of his content and entices his followers. The Tiffany and Jack Morris collaboration is in this way a very unique one but turns out to be fruitful for both.
Start Discovering Influencers On Influencer Marketing Platforms
If these Influencer marketing campaigns powered you up, you may want to start an Influencer marketing campaign for your brand as well. You can bring niche Influencers on board to market your content.
Unbox Social offers an Influencer marketing platform for brands. You can find niche Influencers and filter through them on the basis of their engagement levels, interaction rates, and follower sizes. You can also send out Influencer campaign briefs for smooth collaborations.
To stay on top of the campaign, you can generate campaign reports and constantly monitor campaign progress.
The Influencer marketing platform by Unbox Social, Influencer Suite, helps you create and run fruitful Influencer marketing campaigns for your brand.
Summing It Up
Influencer marketing campaigns come with a range of benefits. If you too want to leverage the impact and skills that Influencers bring with them, invest in an Influencer marketing campaign now!
For inspiration, here are some of the top Influencer marketing campaigns you can look at-
- The influencer-generated content campaign by Daniel Wellington
- Becca Cosmetics’ Bffs and Chrissy Cravings collections
- REVOLVE’s capsule collections with Fashion Influencers
- Olay’s #FaceAnything campaign
- Tiffany & Co.’s collaboration with travel Influencer, Jack Morris to tap into his huge millennial following.