Facebook boasts of a huge user base of more than 2.3 billion people. By leveraging this platform to market your brand, you can get access to a huge audience.
Facebook marketing is no easy feat to ace. Keeping up with the algorithm is crucial to stay ahead of your competitors. But with the help of the right set of tools, you can simplify and streamline the process.
In this blog, we will cover some of the top tools that will facilitate your content marketing strategy and help take your brand to the next level.
So, let’s just jump right in!
Getting access to important data associated with your brand can help you stay ahead of your competitors. Unbox Social helps you with just that.
This multifaceted tool lets you look into important data associated with your brand as well as that of your competitors. It also comes with an Influencer marketing platform.
The social media analytics feature by Unbox Social lets you dig deeper into your Facebook activity by providing you with valuable data. This tool offers important insights and information on your content.
With the help of this tool, you can jump into relevant social media KPIs including engagement, reach, impressions and follower growth. The tool lets you dig into page-wise analytics as well as post-wise analytics, making it easier for you to understand what’s working for your brand and what isn’t. Further, you can capture the peak activity of your audience using this tool.
At the same time, the tool also lets you benchmark your performance against that of your competitors. You can take cues from the performance of your competitors and build strategies that stand out. The competition tracking feature helps you with tracking important competitor data.
You can rely on the Influencer marketing platform by Unbox Social to discover the right set of Influencers for your brand. The Influencer marketing platform will help you provide with all the insights associated with the performance of the Influencers, thus allowing you to make an informed decision about your campaigns.
Canva is your go-to tool for creating interesting and appealing content for your Facebook page. Not only that, but you can also use Canva to build Ad creatives for your brand.
Canva comes with an easy-to-use interface that comes with a whole range of photos and elements using which you can enhance your creatives. Pick from the different ready-to-use templates that the tool offers, in order to create fresh Ad creatives and posts for your brand.
Further, you can use the photo-editing features that the tool offers, to enhance and refine your photos.
One way to generate audience engagement is by running Facebook Contests. By offering a chance to win a prize or reward, you encourage audiences to participate in your campaigns.
Shortstack is a great tool you can rely on, to run exciting Facebook contests for your brand. You can create engaging contests with Shortstack and publish them directly on Facebook. You can embed these contests on your website or blog and then get these published directly to the Facebook App.
Not just contests, but you can also run marketing campaigns and giveaways on Facebook, as well. This tool allows you to customize your campaigns with voting and entry restrictions.
A good social media scheduling tool helps you manage your social media campaigns effectively. Social media scheduling makes it easier for you to focus on more important aspects of your business.
Post Planner is the ultimate social media scheduling tool for managing your Facebook posts. Instead of having to spend your time on scheduling and posting your content on Facebook, you can rely on Post Planner. The tool allows you to create customized plans to share your content.
Post Planner lets you queue up your posts or bulk upload on Facebook. The good thing about using a social media scheduler is that it helps you save your time on ideation, content creation and concentrate on other important business problems.
Are you leveraging the Facebook Messenger to market your brand?
Facebook Messenger offers very lucrative opportunities to market your brand. It allows you to approach your audience directly on the platform. In fact, you can use Facebook Messenger to carry out your entire customer service management. You can also run targeted messenger Ads to achieve your Facebook marketing goals.
It is important that you constantly stay on top of the messages that you receive from your customers and followers. You need to be very responsive to your audiences if you want to build a powerful rapport with your audiences.
With Chatfuel, you can automate your Facebook Messenger activity. Chatfuel is a reliable tool for automation of your chats. This tool ensures that your customers and followers receive timely responses to their messages.
Live App By Cameleon
Live video content can be great for generating audience engagement. Live streaming can help generate real-time engagement. So, if you aren’t already putting out live content, you need to start conducting Facebook Live sessions on your platform.
The Live App by Cameleon helps you run live videos simultaneously on multiple platforms. So, if you want to run a live video on Facebook, the Live App is great and makes your job easier.
SUMMING IT UP
Facebook marketing is not easy to ace, but with the right set of tools, you can achieve your business goals. Here is a quick round-up of some of the best Facebook tools you can use right now-
- Unbox Social to monitor performance, track competitors, and run Influencer campaigns
- Canva for creating visually appealing Facebook posts and Ad creatives
- Shortstack to run Facebook contests, giveaways and campaigns
- Post Planner to manage Facebook content marketing
- Chatfuel to run automated messaging on Facebook Messenger
- Live App by Cameleon to conduct Facebook Live streaming sessions