The microblogging platform of Twitter offers a great channel for marketing your brand, addressing customer support issues, and handling brand PR. As per Q3 2019, Twitter has close to 145 million daily active users. Given such a huge user base, it makes sense for you to make the most of the platform to market your brand.
While a huge user base is a great advantage that this platform offers, on the flip side, this means there is a lot of competition for reach and engagement.
But, don’t worry, we’ve got you covered! In this blog, we will talk about all the tools you need to build an effective Twitter marketing strategy. With the help of these tools, you will be able to stand out and reach your audiences in a well-targeted manner.
So, let’s jump right in!
A good Twitter marketing strategy is one that involves taking well-informed decisions. Knowing how your audience is responding to your content is important for building an effective Twitter marketing strategy.
With the social media analytics feature by Unbox Social, you can dig deeper into important data about your Twitter activity. With the help of this information, you can understand what’s working for your brand and what isn’t. Further, it helps you capture insights about your target audience, including important demographics.
The social listening feature by Unbox Social is all you need to know which hashtags and keywords are working, and which ones aren’t. With the help of this feature, you can also gather audience sentiment around certain hashtags and keywords, as well as the top content creators talking about these keywords/hashtags.
The tool also offers its competition tracking feature that allows you to track competitor activity and benchmarks your performance against that of your competitors. It also helps you capture your share of voice against your competitors in the industry. Using these insights, you can learn from the strengths and weaknesses of your competitors and build a fruitful Twitter marketing strategy.
Buffer offers Publish, a social media scheduling tool, using which you can manage your social media posts effectively. Planning, scheduling and posting content on Twitter can end up taking a lot of time. By employing a social media scheduling tool, you can focus on more important business problems associated with your brand.
Buffer allows you to collaborate with your team on all your Twitter content. With the help of this tool, you can create high-quality and on-brand content that your audience will like.
Thanks to this tool, you can be on the same page as your team and coordinate in a streamlined manner.
Click To Tweet
If you want to make the most of your blog content to get traction on Twitter, get Click To Tweet. This tool allows you to embed links in your blog which you can share on your Twitter handle. All you have to do is pick out all the tweet-worthy content and click to tweet the content.
With the help of this tool, you can repurpose the existing content that you can share on your Twitter handle.
Amp up your visual content for Twitter with Canva. This photo editing and design tool is just perfect for building Ad creatives and fine-tuning pictures for your Twitter account.
Canva comes with a whole range of templates to pick from. This tool also offers diverse typographies, icons, and various other elements to make your content stand out. You can also pick from a variety of free stock photos for your Twitter feed.
Running out of ideas for your content? Buzz Sumo offers a content curation tool, using which you can generate great ideas for your brand.
To find and curate content for your Twitter handle, you need to lookup relevant topics associated with your brand. The tool will provide you with the most shared content on a particular topic in the last year or since the past 24 hours. You can filter by content type and also share it directly from Buzz Sumo.
Instead of having to sit and look for relevant content, with Buzz Sumo, you can easily find, curate and share content on your Twitter handle.
SUMMING IT UP
A good Twitter marketing strategy is incomplete without the right set of tools. In this blog, we covered 5 of the top tools that can help you take your brand to the next level. Here’s a quick round-up of the top Twitter marketing tools you can use to amp up your strategy-
- Unbox Social to monitor hashtags/keywords associated with your brand, track content performance and benchmark your performance against that of your competitors.
- Buffer to schedule your Twitter content and save up your time in the process.
- Click to Tweet for sharing relevant content from your blogs, directly on your Twitter handles.
- Canva for creating good quality picture content for your brand on Twitter.
- Buzz Sumo for finding, curating and sharing content for your Twitter handle on relevant topics.