Influencer marketing has grown tenfold in the pandemic and with that, there is now an increasing need to streamline the process of collaborating with brand influencers. Brands looking for influencers manually, often go wrong with their influencer selection. This has a huge impact on the overall influencer marketing strategy. Simply choosing influencers on the basis of their follower count does not work anymore.
The most reliable way to connect and search for brand influencers is to rely on an influencer marketing platform. Hiring an influencer marketing platform can save a lot of your time and effort. Because of the stated, brand managers can give undivided attention to building an effective influencer marketing strategy.
To pick the right platform is also a difficult task but fret not, we’ve got you covered. In this blog, we have shortlisted the 10 best influencer marketing platforms that will prove to be a boon for your brand!
Before we give you the list of influencer marketing platforms, it is necessary to understand how to select the right one.
Here are some factors that will help you decide which influencer marketing platform fits your brand requirement.
The influencer marketing platform you opt for must be relevant to your brand requirements. Every brand is unique and has different needs and likewise, it also needs tailored influencer marketing services. Make sure you choose a platform that is in sync with your needs as a brand and fulfils them efficiently.
2. Understand the difference between an influencer marketing platform and agency
Brand managers often get confused between an influencer marketing platform and an agency. Knowing this difference will help you choose better because you will understand which one is apt for your brand. A platform basically provides a tool that has all the features you need for influencer marketing. With the help of the platform, you yourself use the features to get the output and if you hire an agency they do the stated task for you.
3. Choose a platform that suits your budget
Be it an agency or a platform, you will be charged to use the influencer marketing services. Make sure you compare a few platforms and agencies and then decide. Some platforms also let you take customised feature packages wherein you can pay only for the features you use.
4. Check if they have a trial session
Every influencer marketing platform will have a unique tool experience. In order to see whether the feature is of use to you, it is best to opt for a trial session. In the trial session, you will be able to check if the platform actually serves the purpose.
5. See if the platform gives you advanced metrics to track
The influencer marketing platform you choose needs to give you more than just data for basic metrics. Only advanced metrics can help you scale up your influencer marketing campaigns and that is one of the most important reasons why you need an influencer marketing platform.
Now that you know how to compare influencer marketing tools, let’s explore the platforms.
10 Best Influencer Marketing Platforms And Social Media Tools
1. Unbox Social
Unbox Social is an analytics and influencer marketing platform that will help your brand scale up its social media presence. The platform is apt for brands who are into influencer marketing. Moreover, Unbox Social also offers competition tracking that can help brands analyse their industry rivals. Here are the features of Unbox Social’s influencer marketing platform in brief.
Helps find influencers
The tool helps you find influencers from different niches and demographics. The tool has an in-built bank of influencers which makes selection easier. It enables you to analyse the influencer’s follower range, niche, engagement rate, interaction, and location at a glance. Further, the tool also has advanced filters wherein brand managers can search for influencers on the basis of audience demographics, influencer location, influencer niche, follower range, and engagement rate.
The ‘Smart Search’ feature of the tool lets you find influencers based on hashtags, mentions, and captions.
The Unbox Social tool lets you examine the influencer’s audience quality too. Apart from the demographics, you can also check whether the influencer’s audience is authentic. This will help you see whether a particular influencer fits your brand campaign.
The aim of every influencer marketing campaign is to get ROI and the Unbox Social tool will provide you with all the data that will help you create detailed campaign reports. This is the best way to improve your strategies.
Industry Benchmarking Report
Brand managers usually keep on comparing their own brand campaigns but fail to analyse what their industry competitors are doing. The industry benchmarking report will give you details on how other brands in your niche are faring in their influencer marketing strategies.
The most crucial thing in influencer marketing is to check whether the influencer fits your brand guidelines and objectives. The tool helps you find that out with its numerous features.
With the help of the Unbox Social tool, you will also come to know which brands your chosen influencers are working for and what kind of posts they are uploading. This will help you figure out which influencers are good as per your campaign requirements.
2. Sprout Social
Sprout Social provides features that can help you with social media management. The tool helps brands manage and monitor engagement, provides scheduling and publishing features, helps with analytics, and facilitates social media listening for marketing strategies.
Klear is an influencer marketing platform offering solutions to find influencers, analyse influencers, manage influencer campaigns, and measure campaigns. The features can help you improve your influencer marketing campaigns.
Apart from dedicated influencer marketing platforms, marketing strategy also needs social media management and analytics tools. Hootsuite is one platform that can help you with the stated. The platform helps you monitor market trends and lets you analyse campaign results. This data can help you frame future social media strategies for your brand including influencer marketing.
Similar to Hootsuite, Brand24 also offers social media monitoring solutions for brands. This can be useful for brands to measure their influencer marketing campaigns. Be it Instagram influencer marketing or a Facebook campaign, this platform will help you strategize better on social media.
Iconosquare lets you analyse, monitor, and publish. The platform is apt for brands that are heavily into social media marketing. The platform lets you make data-driven decisions for your social media marketing strategies.
To get the most from your influencer marketing strategies, it is necessary to understand the audience. Socialbakers helps you understand your audience and that can be very useful for influencer marketing. Additionally, the platform also offers solutions for framing effective content strategies, social media management, and data-based reporting.
Brandwatch is a social intelligence platform that provides brands and agencies with consumer data. The platform also offers solutions for brand management, crisis management, competitor analysis, and trend analysis.
Unmetric is a social media benchmarking platform that will help improve your social media strategy. It offers analytics solutions for different social media platforms. The platform also has solutions for competitive intelligence, social media planning, research, and reporting.
Buffer provides social media tools that help you with analytics, engagement, and publishing. The platform offers in-depth insights and also lets you track the performance of your brand on different social media platforms.
Apart from the list above, Sprinklr and Agorapulse are two other platforms that offer social media tools that can be useful for framing effective influencer marketing strategies. While there are innumerable influencer marketing platforms and social media tools to choose from, make sure you know what your brand needs are before you invest.
The tools you opt for can be of great help because they let you compare and analyse. This can also help you detect the flaws in your strategies.
Hope this list helps you with your influencer marketing plans!
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