Video content is the most engaging form of content. Video content has been claimed to be the future of content marketing for quite some time. YouTube with its video content based format allows you to showcase and promote your brand. In fact, a whole set of stats and facts about YouTube show how YouTube is one of the best social media platforms for marketing your business.
If you’re aiming at increasing your sales through video marketing, rest assured, because through YouTube videos you can convert your video viewers into customers. This means, the more your viewership, the higher the conversion rate.
Have a YouTube channel, but in a fix on how to improve Youtube viewership?
To know how to increase your YouTube viewership, we have put together a list of 10 powerful tips that will make your job easier and convenient. All you have to do is go through this exhaustive list of tips and apply these to your video marketing model!
Tips for increasing viewership of your YouTube channel
#1: Enhance and optimise your metadata
Metadata is the information about the titles, descriptions and tags for your videos. It is through the metadata that your viewers find you and without optimised metadata, your content, no matter how relevant or informative, will not be found by viewers.
Your video titles should be keyword optimised and at the same time, should be appealing and snappy enough to be able to push your viewers to check it out. You can use YouTube Keyword Suggestion Tools or Google Trends and Google Adwords Keyword Planner to find keywords for your title.
Same goes for your video descriptions. Optimise your video descriptions in a manner that the user is compelled to check out your video and use keywords generated through various keyword suggestion tools so that your videos appear before the viewers.
Another tip on how to improve YouTube viewership is to include hashtags in your descriptions. Up to 15 hashtags can be added in your video descriptions.
Following metadata practices that feed YouTube viewership growth is essential to speed up your conversion rates.
#2: Optimise your thumbnail image
While it may seem like too minor a detail to focus on, your thumbnail image can make or break your YouTube viewership growth. A good customised thumbnail should be eye-catching. The idea behind a good thumbnail image is that it should give the viewers a glimpse of your content in a way that it compels them to click on your video and give it a watch. You must also keep in mind that your thumbnail should represent your brand.
Using bright colours, pictures that stand out and text that explains your content are some of the tips for creating good, customised thumbnails.
Your video thumbnail is what appears before the viewers on YouTube or on any other social media channel and if you really want to crack the code on how to improve YouTube viewership, you should leave no stone unturned in this respect.
#3: Create captivating content that matters
Whether you’re looking at how to improve YouTube viewership or how to increase YouTube channel views for your brand, your content holds the key to your success. If your content appeals to the viewers, then they are more likely to come back to your channel or check out your other videos.
Your content should either be adding value or it should be entertaining to the viewers. You can increase your YouTube viewership by putting educative or informative content, which could be a tutorial on a subject or a how-to video. On the other hand, it can be entertaining or could be related to some viral or trending topics. With viral and trending topics for your YouTube videos, you increase the chances of it being ranked well on YouTube search position.
Some of the examples of most viewed content on YouTube includes product reviews, unboxing videos, tutorials, self-improvement etc. This tip on how to improve YouTube viewership is of prime importance and should hold good weightage while you are putting together the layout of your content.
Keep the viewers’ likes and dislikes as the base for deciding the kind of content you want to put out on YouTube.
#4: Add video transcriptions
Here’s another valuable tip we’d like to share on how to improve YouTube viewership: Use closed captions and video transcriptions! Adding captions to your YouTube videos does increase your Youtube viewership and create an impact.
Adding closed captions further adds to the value of your videos. Keyword optimisation can be put to use wherever possible. This allows your YouTube videos to be ranked higher and therefore increase visibility. More visibility means more views. You can add, edit or delete closed captions as per your requirements.
Wouldn’t you want your videos to have a widespread audience?
Don’t just leverage your YouTube channel viewer demographics and use this wonderful feature that YouTube offers to your advantage. Closed captions and transcripts feature gives you the opportunity to reach out to viewers from different countries and nationalities. You can add translated transcripts to your videos for the convenience of different viewers. You can thus aim at increasing YouTube viewership by each country.
Not just those beyond borders, but those with special needs, or who cannot hear, can also enjoy your videos, all thanks to YouTube closed captions and subtitles feature.
#5: Collaborate with influencers and guests
Collaborating with influencers and subject matter experts is the perfect game plan for improving your YouTube viewership. If video marketing has become the future of marketing, influencer marketing is the next big thing. Influencers are individuals with a huge number of followers on various social media channels and are able to create an impact on their followers through their opinions, choices and thoughts.
Bringing influencers and subject matter experts on board for videos can create a great impact. For instance, unboxing videos and product review videos are very popular today. If influencers feature in such videos, you will not only get views from your audience, but also from followers of your audience. There are many other examples of influencer marketing.
You can also offer to share link (s) to their video (s) and channel. This will mean a win-win situation for both you and them!
Featuring subject matter experts like industry experts or professionals in your videos will add extra mileage to the content for the viewers.
#6: Use Cards & End screens
Cards and end screens are creator features that act as a call to action. Adding cards to your videos can help you in taking viewers to specific links and URLs. YouTube offers different cards suited for different purposes. These include links to your website, your channel, links to subscribe, other videos, donation links etc.
You can also add end screens to your videos. End screens can also help you take your viewers to your channel and you can also use to point them to your other videos. Through end screens, you can also ask your viewers to subscribe to your channel.
Through end screens and cards you can get more subscribers, while also getting viewers to visit your other videos. All of this ultimately contributes to adding more views to your videos.
#7: Be active on all social media platforms
YouTube videos can be viewed across various social media platforms and on various devices- mobile, desktop, tablets etc. Since views for videos on other social media platforms like Facebook, Instagram, etc. are also counted, it is important to proactively share your videos on all these platforms.
Use catchy captions and descriptions, add URLs pointing to your YouTube channel and actively share your videos on different social media channels. The more traffic your videos bring to YouTube, the more you are likely to attain higher YouTube ranking. Social media channels provide you with an opportunity to gain more traction, views, and subscribers.
Use YouTube Analytics report on Playback Locations to track your views across various social media channels and other sources.
#8: Build and interact with your target community
You should never leave an opportunity to interact with your viewers. Respond to criticism, compliments and queries regularly. Viewers’ comments can be helpful in pointing you towards new ideas and concepts for your video content. In fact, a good way to do this is by asking for suggestions from viewers on what they would like you to cover in your next video. Ask for feedback and share vital links.
You can use the Community feature to better interact with subscribers and viewers.
Through interactions with viewers, you can build a rapport with them, creating a tight-knit community. In this way, you are boosting your viewership and also getting more subscribers.
Besides building a community through your videos and channel, you can also lead potential viewers of your niche to become a part of your community. You can do this by simply commenting on others’ videos of your niche. Give advice and opinion and lead them to your content wherever you can.
#9: YouTube TrueView
Using YouTube TrueView is another such tip on how to improve YouTube viewership. YouTube TrueView is the ads feature that it offers to all YouTube channels. Although paid, this feature has unlimited potential to boost your views where you can experiment as per your requirements.
YouTube TrueView has features that allow for you to choose from formats, types and other targeting options. As per Google’s findings, YouTube Ads leads to increased engagement in terms of more views and subscribers.
#10: Call to action for viewers
How many of you have heard the ‘Press the bell icon and never miss an update’ intro before videos start?
Adding the introduction at the beginning of all videos will ensure that Every time you will add a new video on your YouTube channel, users will get notified through emails or through notifications on their YouTube page and are likely to view your videos, thus boosting your video views.
Also ask video viewers to like, comment and share your videos. Those who are already watching your videos can become potential subscribers. Encourage them to subscribe by asking them during the video or placing Cards or End screens leading them to hit the ‘subscribe’ button.
#11: Share about Giveaways and Promotions
Who doesn’t love freebies?
Giveaways and promotions are the perfect lure to bring viewers to your YouTube channels and videos. Hold giveaways and promotions from time to time. Share these on various social media channels with links directed to your YouTube channel. This will definitely help boost your YouTube channel views.
YouTube views are an essential part of video marketing plans and this set of tips on increasing your YouTube channel viewership will lead you to achieve just that.
To sum it up for you, here’s what you can do:
- Use keyword-optimised, catchy metadata.
- Optimise your thumbnail image using bright, eye-catching visuals with text giving a glimpse of your video content.
- Craft content that entertains or educates.
- Appeal to audiences of vast demographics and needs with the transcriptions feature of YouTube.
- Bring influencers and subject matter experts on board your marketing campaign to get more subscribers and viewers.
- Proactively participate and share your YouTube videos across other social media apps and also via mobile apps and messenger platforms.
- Interact with your target community on not just your channel but on other channels and videos too.
- Use YouTube TrueView to increase your chances of being viewed.
- Use end screens and cards to lead viewers to your other videos or channel or the link to subscribe.
- Hold contests and giveaways as rewards to draw viewers to your content.
All you have to do is follow these tips and wait for the numbers to show their magic.
So, what is going to be your first step in achieving the goal of increasing YouTube channel viewership?