A Guide To The Psychology Of Visual Marketing For Social Media Managers

Social media is all about visual content.  If you’re looking for content to market your brand, you should capitalise on the power of visual content to draw your audience’s attention. Facts suggest that humans have a tendency to process images 60,000 times faster than they process text. In fact, images tend to hold the power to elicit emotions from your audience and emotions play an important role in building a memory. Visual content can, in this sense, help in brand recall and enhance brand awareness. ...

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