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Remember the Ice bucket challenge? This campaign was conducted to generate support for and awareness about ALS disease. Â Millions of people around the globe, including celebrities and famous personalities, took part in this campaign. 4-5 years ago, Facebook, YouTube and other popular social media feeds were full of Ice bucket challenge videos. It was one of those most viral social media campaigns ever. This is one example of a very popular and influential social media campaign that took the world by the storm.
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If you are a brand using multiple social media platforms for marketing, you must know how overwhelming it can get to manage social media. Since you are investing your time and efforts on social media, it is important that you get your desired results. There are different tools that you can use, to manage your social media and get the desired results.
The various social media tools out there can help you cater to the different aspects of your social media strategy. The idea is to make the most of your social medi...
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The number of social media users globally, at the beginning of 2018 was around 3 billion. With a 13 percent year on year growth in the numbers, you can imagine how important it is for brands to have a social media presence.
Because there are 100s of agencies providing social media services, going in 2019- start with a focus on providing services to one particular industry/sector - be it entertainment or sports or IT etc. Then a few months down the line, spread slowly and steadily across other sectors.
In th...
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Digital marketing means the lifeblood to most businesses and especially small businesses. However, if you thought email marketing was yesteryear, and social media marketing is the new kid in town, you are absolutely wrong. Email marketing still tends to be the most effective marketing tactic and it is far from being obsolete. Â
Nevertheless, this doesn’t mean that you should completely erase social media from your digital marketing strategy. In fact, email marketing works better when integrated with social me...
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Social media, over the years, has gone big and how! A huge part of the global population is actively using social media channels today. With more than 3 billion people using different social media platforms, you need to take advantage of these numbers and put in efforts to reach out to your target audience.
There are so many other brands beside yours, that are trying to draw the attention of the huge base of users. Building social media presence in such a competitive environment can be challenging, but by follo...
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Infographics allow for visual presentation of information and facts organised together with graphics, charts, text and diagrams. Infographics can make an integral part of your social media marketing plan as these offer all the data, along with the numbers, graphs and pictures in a single snapshot.
Why exactly are infographics so important? The answer is simple. Â Infographics help grab the attention of your audience by converting raw text and numbers into interesting content that has the power of engaging them....
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We all know that everyone loves visual content and Instagram is one of the most favourite platforms for sharing photo and video content. Numbers are proof that Instagram is a platform that users keep going back to, for connecting with people, discovering new things and much more.
Instagram has a huge user base and 80 percent of user accounts on Instagram follow a business page. These figures show that Instagram, if leveraged properly can help you gain engagement and make acquisitions. In order to make the most ...
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From the fashion industry to FMCG firms, entertainment to travel industry, all brands have made social media an integral part of their business model. With the constantly growing usage of social media, it is important that even medical practitioners and other healthcare professionals and businesses use it for marketing.
Social media marketing has a lot of untapped potential for the healthcare industry. Because your customers are going to invest their money to avail your services, they would want to get as much ...
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What do you think accounts for a good social media strategy?
You have a clear goal in mind as to what you want to achieve through your social media activity. There is a well planned social media strategy in place. You post consistently on social media as well. But are you keeping a watch on your social media metrics?
Social media metrics is all the data you need to measure your social media performance. The idea is to consistently monitor the results on your social media activities. Are your social media eff...
