Interestingly, if all the Fortune 500 companies were a country, it would be the second-largest country in the world when we measure the total sales earned by each of the brands.  If we were to look at the Fortune 500 companies and their presence on social media, then, almost 61% of CEOs think of social […]

Singapore has one of the most digitally active populations, with an internet penetration of 84%. So, when it comes to shopping, a large proportion opts to go the digital way. Almost 73% of the digitally savvy population of Singapore has used an online device to purchase a product or service.  The e-commerce industry is one […]

Singapore boasts of a very huge percentage of the total population using the internet.  Almost 84% of the population in this small island nation is using the internet, right now.  With so many people being active and present online, you need to tap into digital for marketing your brand. Out of the 4.9 million internet […]

A good strategy for marketing calls for having an active presence across social platforms. Twitter is one of the best channels for marketers to showcase and get the word out about their brand. This fast-paced, micro-blogging platform has a 326 million-strong monthly user base. If you aren’t building a brand presence on this platform, you […]

Building a larger follower base on Instagram is no easy feat. Especially, when you have to compete with more than 500 million users on the platform.  While we keep saying that followers are mere vanity metrics, these numbers cannot be overlooked, at the same time. You need to have a notable number of followers on […]

Brands across niches and industries are turning to Influencers to market their brand on social media platforms. Apart from bringing access to huge audience bases, Influencers also bring with them their niche experts. From product reviews to social media takeovers and product collaborations, there are many different ways in which Influencers can add on to […]

Social media is all about content. Whether it is photos, videos, live streaming, or tweets, there is so much content out there. Social media content provokes interactions and conversations in response.  In the early days of social media, people used platforms to interact with friends, family, and acquaintances. Now that brands are proactively marketing themselves […]

Virtual reality is one of the buzziest trends of the past few years. Analysts predict that 2019 will be a turning point for the VR industry – with either widespread adoption or industry stagnation sinking sales and effectively killing the future of this technology. Smartphone VR suffers from low popularity, but headset VR is gaining ground in the […]

Hashtags are important discoverability metrics. Whether it is branded hashtags such as Lays’ #DoUsAFlavor or a simple category/niche hashtag like #travel, using these can help you get more people to see your content. The more people see your content, the better the engagement rates.  You may already be using hashtags but are you doing it […]

Whether it is social media Influencers posing with their Daniel Wellington watches or the #BeccaBFFs collection by Khloe Kardashian and Malika Haq, Influencer marketing has the power to make a difference. Becca Cosmetics managed to build buzz around their brand by bringing 2 Influencers to launch their own collection.  Daniel Wellington’s success story also speaks […]