How Virtual Reality is Revolutionizing Recruitment

Virtual reality is one of the buzziest trends of the past few years. Analysts predict that 2019 will be a turning point for the VR industry – with either widespread adoption or industry stagnation sinking sales and effectively killing the future of this technology. Smartphone VR suffers from low popularity, but headset VR is gaining ground in the consumer market. For recruiters, this kind of virtual reality presents an interesting opportunity to change and improve the candidate experience. Virtual reality i...

How To Use Hashtags Across Social Media Platforms

Hashtags are important discoverability metrics. Whether it is branded hashtags such as Lays’ #DoUsAFlavor or a simple category/niche hashtag like #travel, using these can help you get more people to see your content. The more people see your content, the better the engagement rates.  You may already be using hashtags but are you doing it right?  Your hashtags as well as how you use them can play an important role in making or breaking your game. If you are using too many hashtags, for instance, it may end...

The Ultimate Guide To Influencer Marketing 2019

Whether it is social media Influencers posing with their Daniel Wellington watches or the #BeccaBFFs collection by Khloe Kardashian and Malika Haq, Influencer marketing has the power to make a difference. Becca Cosmetics managed to build buzz around their brand by bringing 2 Influencers to launch their own collection.  Daniel Wellington’s success story also speaks for the huge role Influencer marketing has played in their growth. The brand, in 2014, sold 1 million pieces. To be at a stage where Daniel Welling...

How to Build Brand Awareness on Social Media

Social media is a platform where you can market and sell your brand and that too at a very low cost. However, you have to be mindful of the ever-increasing competition that is there for capturing the attention of your audience. When nearly 91 percent of retail brands are using at least 2 to 3 social media channels to promote their respective brands, you can imagine the level of competition that is there on the platforms. Building brand awareness among your audience in the presence of such huge competition can...

6 Ways In Which Social Media Can Help Boost Your SEO Efforts

Why SEO? Business websites have become an important way of interacting with your target consumer sector. You may have content, creativity, and information on your website but does everyone know about your website?  A consumer who requires goods or services might simply search for its providers on search engines like Google and obtain a list of several similar vendors of goods and services. Now, a consumer can simply click on one of the initial results and fulfill his demands. So, it becomes a challenge for a...

How to Create Social Media Videos for Your Business

A video going viral is the first motivation your business can get and is undoubtedly the quickest and easiest way to reach your audience. Plentiful benefits exist in taking your advertising campaign online with videos.   Increased brand awareness Brand and customer engagement Increased web traffic Audience aggregation Established Social Media Presence A lot of elements make up to a complete successful video. The titles, sub-titles, the length of the video, sound, clarity, edits and the list ...

7 Ways To Boost Organic Reach On Social Media

Building social media organic reach can be very difficult.There is a very high level of competition between brands and businesses across social media platforms. Moreover, every platform operates by its own algorithm. These 2 factors play an important role in determining your social media organic reach. While paid and sponsored content is a sure-shot way to get your content in front of your target audience, you also need to have a strong social media organic strategy. You wouldn’t want to end up spending all ...

Top Social Media Campaigns of 2018 to date – Part I

Remember the Ice bucket challenge? This campaign was conducted to generate support for and awareness about ALS disease.  Millions of people around the globe, including celebrities and famous personalities, took part in this campaign. 4-5 years ago, Facebook, YouTube and other popular social media feeds were full of Ice bucket challenge videos. It was one of those most viral social media campaigns ever. This is one example of a very popular and influential social media campaign that took the world by the storm. ...

8 Tools To Improve Social Media Productivity

If you are a brand using multiple social media platforms for marketing, you must know how overwhelming it can get to manage social media. Since you are investing your time and efforts on social media, it is important that you get your desired results. There are different tools that you can use, to manage your social media and get the desired results. The various social media tools out there can help you cater to the different aspects of your social media strategy. The idea is to make the most of your social med...

How To Start A Social Media Marketing Agency Going Into 2019

The number of social media users globally, at the beginning of 2018 was around 3 billion. With a 13 percent year on year growth in the numbers, you can imagine how important it is for brands to have a social media presence. Because there are 100s of agencies providing social media services, going in 2019- start with a focus on providing services to one particular industry/sector - be it entertainment or sports or IT etc. Then a few months down the line, spread slowly and steadily across other sectors. In t...

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