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  • How to Create Social Media Videos for Your Business

    A video going viral is the first motivation your business can get and is undoubtedly the quickest and easiest way to reach your audience. Plentiful benefits exist in taking your advertising campaign online with videos.   Increased brand awareness Brand and customer engagement Increased web traffic Audience aggregation Established Social Media Presence A lot of elements make up to a complete successful video. The titles, sub-titles, the length of the video, sound, clarity, edits and the list ...

    7 Ways To Boost Organic Reach On Social Media

    Building social media organic reach can be very difficult.There is a very high level of competition between brands and businesses across social media platforms. Moreover, every platform operates by its own algorithm. These 2 factors play an important role in determining your social media organic reach. While paid and sponsored content is a sure-shot way to get your content in front of your target audience, you also need to have a strong social media organic strategy. You wouldn’t want to end up spending all y...

    Top Social Media Campaigns of 2018 to date – Part I

    Remember the Ice bucket challenge? This campaign was conducted to generate support for and awareness about ALS disease.  Millions of people around the globe, including celebrities and famous personalities, took part in this campaign. 4-5 years ago, Facebook, YouTube and other popular social media feeds were full of Ice bucket challenge videos. It was one of those most viral social media campaigns ever. This is one example of a very popular and influential social media campaign that took the world by the storm. ...

    8 Tools To Improve Social Media Productivity

    If you are a brand using multiple social media platforms for marketing, you must know how overwhelming it can get to manage social media. Since you are investing your time and efforts on social media, it is important that you get your desired results. There are different tools that you can use, to manage your social media and get the desired results. The various social media tools out there can help you cater to the different aspects of your social media strategy. The idea is to make the most of your social medi...

    How To Start A Social Media Marketing Agency Going Into 2019

    The number of social media users globally, at the beginning of 2018 was around 3 billion. With a 13 percent year on year growth in the numbers, you can imagine how important it is for brands to have a social media presence. Because there are 100s of agencies providing social media services, going in 2019- start with a focus on providing services to one particular industry/sector - be it entertainment or sports or IT etc. Then a few months down the line, spread slowly and steadily across other sectors. In th...

    Top 6 Visual Social Media Cues That Impact Email Marketing

    Digital marketing means the lifeblood to most businesses and especially small businesses. However, if you thought email marketing was yesteryear, and social media marketing is the new kid in town, you are absolutely wrong. Email marketing still tends to be the most effective marketing tactic and it is far from being obsolete.   Nevertheless, this doesn’t mean that you should completely erase social media from your digital marketing strategy. In fact, email marketing works better when integrated with social me...

    10 Tips To Build An Effective Social Media Presence

    Social media, over the years, has gone big and how! A huge part of the global population is actively using social media channels today. With more than 3 billion people using different social media platforms, you need to take advantage of these numbers and put in efforts to reach out to your target audience. There are so many other brands beside yours, that are trying to draw the attention of the huge base of users. Building social media presence in such a competitive environment can be challenging, but by follo...

    10 tools to create the most engaging infographics

    Infographics allow for visual presentation of information and facts organised together with graphics, charts, text and diagrams. Infographics can make an integral part of your social media marketing plan as these offer all the data, along with the numbers, graphs and pictures in a single snapshot. Why exactly are infographics so important? The answer is simple.  Infographics help grab the attention of your audience by converting raw text and numbers into interesting content that has the power of engaging them....

    Instagram metrics to track and optimize for best results

    We all know that everyone loves visual content and Instagram is one of the most favourite platforms for sharing photo and video content. Numbers are proof that Instagram is a platform that users keep going back to, for connecting with people, discovering new things and much more. Instagram has a huge user base and 80 percent of user accounts on Instagram follow a business page. These figures show that Instagram, if leveraged properly can help you gain engagement and make acquisitions. In order to make the most ...

    7 Tips On Using Social Media For Healthcare Industry

    From the fashion industry to FMCG firms, entertainment to travel industry, all brands have made social media an integral part of their business model. With the constantly growing usage of social media, it is important that even medical practitioners and other healthcare professionals and businesses use it for marketing. Social media marketing has a lot of untapped potential for the healthcare industry. Because your customers are going to invest their money to avail your services, they would want to get as much ...

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