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A good strategy for marketing calls for having an active presence across social platforms. Twitter is one of the best channels for marketers to showcase and get the word out about their brand. This fast-paced, micro-blogging platform has a 326 million-strong monthly user base. If you aren’t building a brand presence on this platform, you are missing out on a very lucrative opportunity.
As the first step towards leveraging the platform to market your brand, start working on building a strong, loyal follower b...
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Building a larger follower base on Instagram is no easy feat. Especially, when you have to compete with more than 500 million users on the platform.
While we keep saying that followers are mere vanity metrics, these numbers cannot be overlooked, at the same time. You need to have a notable number of followers on Instagram to establish your credibility and value.
As a matter of fact, a large follower base helps you get more eyes to see your content. As such, the more people view your content, the more they...
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Brands across niches and industries are turning to Influencers to market their brand on social media platforms. Apart from bringing access to huge audience bases, Influencers also bring with them their niche experts. From product reviews to social media takeovers and product collaborations, there are many different ways in which Influencers can add on to your social media strategy.
Unlike celebrity endorsements, Influencer partnerships are not as expensive and come with a sense of authenticity. Since Influencers...
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Social media is all about content. Whether it is photos, videos, live streaming, or tweets, there is so much content out there. Social media content provokes interactions and conversations in response.
In the early days of social media, people used platforms to interact with friends, family, and acquaintances. Now that brands are proactively marketing themselves on these platforms, the conversations and interactions have become more diverse. People are also engaging with brands as well as in conversations abou...
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Virtual reality is one of the buzziest trends of the past few years. Analysts predict that 2019 will be a turning point for the VR industry – with either widespread adoption or industry stagnation sinking sales and effectively killing the future of this technology. Smartphone VR suffers from low popularity, but headset VR is gaining ground in the consumer market. For recruiters, this kind of virtual reality presents an interesting opportunity to change and improve the candidate experience.
Virtual reality i...
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Hashtags are important discoverability metrics. Whether it is branded hashtags such as Lays’ #DoUsAFlavor or a simple category/niche hashtag like #travel, using these can help you get more people to see your content. The more people see your content, the better the engagement rates.
You may already be using hashtags but are you doing it right?
Your hashtags as well as how you use them can play an important role in making or breaking your game. If you are using too many hashtags, for instance, it may end...
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Whether it is social media Influencers posing with their Daniel Wellington watches or the #BeccaBFFs collection by Khloe Kardashian and Malika Haq, Influencer marketing has the power to make a difference. Becca Cosmetics managed to build buzz around their brand by bringing 2 Influencers to launch their own collection.
Daniel Wellington’s success story also speaks for the huge role Influencer marketing has played in their growth. The brand, in 2014, sold 1 million pieces. To be at a stage where Daniel Welling...
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Social media is a platform where you can market and sell your brand and that too at a very low cost.
However, you have to be mindful of the ever-increasing competition that is there for capturing the attention of your audience. When nearly 91 percent of retail brands are using at least 2 to 3 social media channels to promote their respective brands, you can imagine the level of competition that is there on the platforms. Building brand awareness among your audience in the presence of such huge competition can...
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Why SEO?
Business websites have become an important way of interacting with your target consumer sector. You may have content, creativity, and information on your website but does everyone know about your website? A consumer who requires goods or services might simply search for its providers on search engines like Google and obtain a list of several similar vendors of goods and services.
Now, a consumer can simply click on one of the initial results and fulfill his demands. So, it becomes a challenge for a...
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A video going viral is the first motivation your business can get and is undoubtedly the quickest and easiest way to reach your audience. Plentiful benefits exist in taking your advertising campaign online with videos.
Increased brand awareness
Brand and customer engagement
Increased web traffic
Audience aggregation
Established Social Media Presence
A lot of elements make up to a complete successful video. The titles, sub-titles, the length of the video, sound, clarity, edits and the list ...
