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In 2006, a modest little news and social networking service went live for the first time based out of San Francisco, California. It was created in a post-Facebook world, where a glut of new social networking sites seemed to be cropping up every single day. Though it struggled to gain traction in those early days, it did have something unique going for it. Instead of allowing people to drone on and on, recording whatever thought fell out of their head for all time, this site only allowed people to express themselves...
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Social media marketing is no easy feat, especially with the continuously evolving algorithms and policies on the different social media platforms. Building social media campaigns involves a lot of creative input along with huge investments in terms of money, time and efforts.
In this sense, getting results or returns on your social media activities is crucial for your brand. So you are getting likes on your facebook page or more followers on your Instagram and Twitter profiles. But, are these social media met...
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If you are a brand using multiple social media platforms for marketing, you must know how overwhelming it can get to manage your content and campaigns. Since you are investing your time and efforts on social media, it is important that you get your desired results. There are different tools that you can use, to manage your social media and get the desired results.
The various social media tools out there can help you cater to the different aspects of your social media strategy. The idea is to make the most of y...
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A good social media marketing strategy is not only about monitoring and measuring your own growth. You also need to look out for what’s happening in your industry.
To be on top of your social media game, only focusing on your own social media growth will not help. You will also have to be well aware of how you stand in comparison to your competitors.
Social media platforms are brimming with competition and if you want to stand out from your competitors in the market, you need to actively analyze their per...
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Video content is one of the most engaging content formats. Given the short attention span that humans have, video content is the best form of content to capitalize on.
For every social media platform that you are using, you should have a good mix of video, picture and other forms of content. But, since video content is most popular amongst the audiences, as a brand, you should prioritize on creating and posting videos more often.
If you want to leverage your video-marketing strategy to push for better engag...
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Tracking your content performance is an integral part of your Instagram marketing strategy. Having a good idea about how you are performing on the platform can help give a direction to your next set of steps.
Fortunately, there are tools catering to your Instagram analytics that help you uncover important insights about your activity. Based on these insights, you can maneuver your strategy to create and deliver content that your audience likes.
The very idea behind using social media analytics tools is to di...
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If you are a brand using multiple social media platforms for marketing, you must know how overwhelming it can get to manage social media. Since you are investing your time and efforts on social media, it is important that you get your desired results. There are different tools that you can use, to manage your social media and get the desired results.
The various social media tools out there can help you cater to the different aspects of your social media strategy. The idea is to make the most of your social med...
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Social media reporting is an integral part of social media marketing. For creating a good content strategy, it is important to track your audience’s response to your content. Moreover, you also need to know which segments of your audience should you actually focus on. Using a good social media reporting tool, you can uncover all your important social media metrics and gain insights on the same.
What is a social media report?
A social media report is a compilation of insights on your social media performance. ...
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The year 2018 was all about new trends and updates in social media features and tools. In the beginning of 2018, Facebook announced modifications in its algorithm, affecting your home page rankings on the platform.IGTV, introduced in the mid part of 2018, brought about a new trend in the way people could watch videos. Brands conducted live streams to generate engagement amongst their audiences. Instagram introduced social shopping in March 2018.
Like every year, 2018 had its own share of social media trends and ...
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Social media has become a central part of the marketing strategy for businesses. It is available at low or nil costs and is easy to access. This is the reason why the number of users for social media is increasing. But it is not just you that is leveraging social media to create brand awareness and generate engagement. So many brands use social media platforms to post engaging content and generate conversations.
Why You Need To Track Social Media Competitors
There is no dearth of competition among brands on socia...
