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Social Media is an inbound strategy to attract and retain the target audience. In order to keep the practice ongoing and growing, a thought-provoked strategy is essential. To help you in maintaining your strategy and bringing in more insights about how actually your social media is working for your brand, Marketers resort to Social Media Tools, not only for scheduling but also for monitoring and yield the maximum of what they give in.
However, you are not the only brand trying to onboard new customers and grow y...
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Whether you are a business owner, a marketer or a social media manager, you know how important a role data plays in informing your business strategy. Without using the relevant data to frame your strategy, you are only aiming a shot in the dark.
Access to crucial data about your audience does not only mean tracking their demographics. People undergo different experiences and situations in their day-to-day life. As a result, relying on audience demographics alone is not going to suffice. In-Depth knowledge of you...
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One of the key ingredients of a good social media strategy is vital data about your target audience. The more you get to know your audience, the more well-targeted your content and campaigns will be. In the process, you can get a better ROI on all the time, money and efforts you put into building your social media.Â
In order to understand your target audience at a deeper level, you need to go beyond the demographics. Knowing the age, gender and location composition of your audience is crucial in shaping your so...
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The microblogging platform of Twitter offers a great channel for marketing your brand, addressing customer support issues, and handling brand PR. Twitter has close to 330 million monthly active users. Given such a huge user base, it makes sense for you to make the most of the platform to market your brand.Â
While a huge user base is a great advantage that this platform offers, on the flip side, this means there is a lot of competition for reach and engagement.Â
But, don’t worry, we’ve got you covered! I...
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Interacting with your target audience is the key to building a connection with them. Once you’ve got your audience hooked and engaged, it becomes easier to convert them into customers for your brand.Â
Audience engagement lays the groundwork for your brand on social media. Generating social media engagement is no easy feat, especially given the complex social media algorithms on every platform. Fortunately, there are many social media tools out there that can help you push up engagement on your social media ha...
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Video content takes the lead as one of the top-performing content formats. Unlike other content formats, video easily grabs the audience's attention and keeps them engaged. Marketing your brand with videos can help you gain the much-needed traction.Â
When it comes to video content, you can’t undermine the power of YouTube as a platform to market your videos. A 1.9-billion-strong user base makes YouTube a social media channel that you can’t ignore. YouTube, in this sense, makes for a very lucrative platform ...
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Facebook boasts of a huge user base of more than 2.3 billion people. By leveraging this platform to market your brand, you can get access to a huge audience.Â
Facebook marketing is no easy feat to ace. Keeping up with the algorithm is crucial to stay ahead of your competitors. But with the help of the right set of tools, you can simplify and streamline the process.Â
In this blog, we will cover some of the top tools that will facilitate your content marketing strategy and help take your brand to the next lev...
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As a brand, you are never operating in a vacuum. No matter what niche you specialize in and no matter what your USP, you will always have competitors. Keeping an eye on your competitors will help you build a well-informed social media strategy for your business.Â
What kind of content are your competitors posting?Â
What kind of response is their content receiving? Â
How is your social media performance as compared to your competitors?
This is where the competition analysis tool comes in handy. It hel...
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In 2006, a modest little news and social networking service went live for the first time based out of San Francisco, California. It was created in a post-Facebook world, where a glut of new social networking sites seemed to be cropping up every single day. Though it struggled to gain traction in those early days, it did have something unique going for it. Instead of allowing people to drone on and on, recording whatever thought fell out of their head for all time, this site only allowed people to express themselves...
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Social media marketing is no easy feat, especially with the continuously evolving algorithms and policies on the different social media platforms. Building social media campaigns involves a lot of creative input along with huge investments in terms of money, time and efforts. Â
In this sense, getting results or returns on your social media activities is crucial for your brand. So you are getting likes on your facebook page or more followers on your Instagram and Twitter profiles. But, are these social media met...
