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The year 2018 was all about new trends and updates in social media features and tools. In the beginning of 2018, Facebook announced modifications in its algorithm, affecting your home page rankings on the platform.IGTV, introduced in the mid part of 2018, brought about a new trend in the way people could watch videos. Brands conducted live streams to generate engagement amongst their audiences. Instagram introduced social shopping in March 2018.
Like every year, 2018 had its own share of social media trends and ...
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Social media has become a central part of the marketing strategy for businesses. It is available at low or nil costs and is easy to access. This is the reason why the number of users for social media is increasing. But it is not just you that is leveraging social media to create brand awareness and generate engagement. So many brands use social media platforms to post engaging content and generate conversations.
Why You Need To Track Social Media Competitors
There is no dearth of competition among brands on socia...
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Gone are the days when you had to rely entirely on spending huge amounts on marketing budgets to acquire customers and drive sales. With social media growth hacking, nearly any and every company can fulfil their goal of generating sales through their online business. Not just that, growth hacking can help in continued growth in terms of more followers/subscribers and conversions.
For fulfilling these goals, there are multiple social media growth hacking tools out there at your disposal. Each of these tools come ...
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Instagram Stories have been gaining more and more popularity, with over 300 million users as of now. The Snapchat-like feature which allows you to create photo and video sequences that disappear after 24-hours has already surpassed Snapchat’s user count in 2017 and is only bound to get bigger in the coming months.
We know that Instagram Stories pose an amazing opportunity for the many business profiles that use the platform to post engaging visual content. On an average, one in five Stories receives a direct m...
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The key to truly making the most of social media, is to monitor what is being said about you, your products or services and even your competitors and the market as a whole.
Why should you measure your social reach?
Keeping a track of your social media reach and impressions is crucial in order to get to know your audience and to improve your marketing strategy.
Once you have all the right data in your hands, you can set out to analyze and build your marketing strategy around it.
Okay, great! But how does it ...
