How To Build A Social Media Strategy With Maslow’s Iconic Pyramid Model

The famous Egg post by World Record Egg broke all records at the beginning of 2019, making it the world’s most-liked photo on Instagram. Achieving such big numbers is not an easy feat at all. If you want to mimic their success, you need to layout a well-planned strategy for your social properties. Jumping straight to action without any direction or clarity on your goals is not a wise idea. To make it big on social media, it would be prudent to follow a concrete, well-thought-out plan.  One of the cardi...

How to Build a Social Media Strategy in 5 Easy Steps

What do you spend more time on, your computer and phone or the TV and the newspaper? If you are reading this, it’s very likely that the former was your answer. No wonder Social media marketing has suddenly grown so much in the past few years, as every brand understands the importance and usefulness of having a solid Social Media marketing strategy. If you are still figuring out why posting consistently on Instagram and Facebook is not getting you any results, this guide on how to make a Social Media marketing...

The Complete Guide To Social Media Competitive Analysis

A good social media marketing strategy is not only about monitoring and measuring your own growth. You also need to look out for what’s happening in your industry. To be on top of your social media game, only focusing on your own social media growth will not help. You will also have to be well aware of how you stand in comparison to your competitors. Social media platforms are brimming with competition and if you want to stand out from your competitors in the market, you need to actively analyze their per...

4 Pillars That Make Up Your Social Media Strategy

A good social media strategy is essential for you to fulfill your goals. For instance, if you are posting content on Facebook to generate a certain reaction from your audience. Your goal is to boost your sales. For this you want them to head to the website and make the purchase. You continue to post content, but with limited to no reactions and response. Why is your audience not taking the desired action? Is there a problem in your content strategy? Or do you need to change the type of content you are posting? M...

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