How to use Social Media Data to launch a Successful Marketing Campaign

Social media data encompasses all the insights and information collected from your audience’s social media activity. It helps track how your prospect customers engage with your content or channels like LinkedIn, Facebook, Twitter, Instagram, and Youtube.  By gathering relevant numbers, percentages, and statistics, you can capture the outcome of your social media strategy. It is important to go beyond just the likes and shares of your content. Social media data gives you a deeper understanding of who your audi...

Most Talked About Ecommerce Brands in Singapore

Singapore has one of the most digitally active populations, with an internet penetration of 84%. So, when it comes to shopping, a large proportion opts to go the digital way. Almost 73% of the digitally savvy population of Singapore has used an online device to purchase a product or service.  The e-commerce industry is one of the booming industries in Singapore and in fact, by 2025, the e-commerce revenues are expected to touch S$ 7 Billion.  As such, Singapore is a hotspot for local as well as internationa...

7 Powerful Social Media Tools for Marketers in Singapore

Social Media is an inbound strategy to attract and retain the target audience. In order to keep the practice ongoing and growing, a thought-provoked strategy is essential. To help you in maintaining your strategy and bringing in more insights about how actually your social media is working for your brand, Marketers resort to Social Media Tools, not only for scheduling but also for monitoring and yield the maximum of what they give in. However, you are not the only brand trying to onboard new customers and grow y...

How To Monitor Your Brand Reputation Online (With Social Listening)

Creating an impactful presence online is the most important ROI on all the time, money and effort that you put into your social media strategy. But it is very important that you get the true picture and gain in-depth insight into what people think about your brand and products.  Social media marketing does not happen in a vacuum. Platforms are ripe with competition and users are constantly interacting. There are so many conversations happening on these platforms around your brand and other subjects relevant to ...

How To Drive Traffic To Your Website With Social Media

All the digital assets that your brand owns, have an important role in establishing your presence online. Your website, in particular, represents your brand online. With so many people actively using the internet to discover and gain information about businesses, it is crucial to create a good website for your brand.  But you need to complement your website with an active social media presence. In fact, you can actively employ social media to drive traffic to your website.  Sounds tricky? As daunting as it ...

How To Build A Social Media Strategy With Maslow’s Iconic Pyramid Model

The famous Egg post by World Record Egg broke all records at the beginning of 2019, making it the world’s most-liked photo on Instagram. Achieving such big numbers is not an easy feat at all. If you want to mimic their success, you need to layout a well-planned strategy for your social properties. Jumping straight to action without any direction or clarity on your goals is not a wise idea. To make it big on social media, it would be prudent to follow a concrete, well-thought-out plan.  One of the cardi...

How To Create A YouTube Business Account

Around 78% of people around the world watch online videos every week. It is expected that online videos will push up consumer internet traffic by 82% in 2022. These numbers clearly point out how ‘video’ is not just the ‘in thing’, but it is here to stay.  As such, video content should be an important part of your social media strategy. Many brands are pushing out video content on YouTube to enhance brand exposure and build a connection with their audiences.  YouTube is a platform that your audience ...

What type of Social Media is best for your Business?

It's 2019, and if your business isn't present on any social media platforms yet, you're missing out on a lot! Social media marketing is a booming field, and you should leverage social platforms to build brand presence. With a robust digital marketing strategy in place, your business will be prospering in no time. But, if you already have a digital strategy in place and if it's still not working out, chances are you're prioritizing on wrong social media platforms. Every social media platform has a distinctive aud...

Upcoming Digital Marketing Tools in 2019 To Watch Out For

Gone are the days when customers would have to wait for TV commercials to catch a glimpse of the products/ brands they liked. As of December 2018, close to 4.1 billion people are using the internet to discover brands, gather more information about them and purchase products online.  Having a digital presence alone, will not help you achieve your goal. You need to have a strong plan of action for building an online presence. Most brands are using digital media to leave their digital footprints, and push up their...

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