H
For a good social media marketing strategy, you need the right combination of organic and paid marketing. Keeping up with social media algorithms can be very difficult. It is tough to ensure that all your organic content compels your audience to engage and generate conversions. As such, relying on your organic content alone will not be enough to get your audience to act.
You need to have a powerful social media advertising strategy that will help you achieve your respective social media goals. Investing in paid...
H
Visual content is undoubtedly the most enticing form of content. If you want to catch your audience’s attention on social media, visual content can do the magic for you. However, visual content alone cannot be enough to lead your audience to take the action that you want them to take. You need powerful, solid social media captions that tell them what to do.
Putting a picture without an appropriate message is not going to leave a good impression on your target audience. You need to compliment your pictures, vi...
H
In roughly a decade, social media has grown from something of a novelty into one of the major forms of communication on the planet. When's the last time you picked up the phone and actually gave someone a call for no other reason than that you wanted to talk to them? It probably doesn't happen very often.
But you'll fire off a tweet or send them a message on Facebook in a matter of seconds - and there are literally billions of people around the world who feel the exact same way.
For brands, however, one of the mo...
H
What started as a photo sharing app now has enormous potential to boost presence for your brand. With around 1 billion monthly active users on the platform, you can target multiple audience segments and build traction.
Instagram is the perfect platform for building brand presence and gradually engaging your audience.Use Instagram to drive sales for your products. As tough as it may sound, you can actually boost and drive sales for your business on Instagram through a few basic steps.
Use these simple tricks...
R
The power of peer reviews cannot be underestimated, as you can see from the growing followers of Influencers in social media programs. If you haven’t been tapping into the potential of Influencer marketing to leverage this power, you should be doing it right now. Influencer marketing is a strong multi-billion industry and is one of the most popular social media marketing tactics.
The year 2018 saw many evolutions, updates, and changes in the social media industry. From changes in the privacy policy on Faceboo...
4
So, you have set up a page on Facebook and started posting content on the platform. But how do you know if your Facebook activity is helping you attain the results that you are looking for?
After all, you are putting the time, money and efforts into creating a good strategy for your brand on Facebook. You need to measure if your branding on Facebook is working or not.
As a part of your strategy for branding on Facebook, you need to constantly assess how your page activity is faring on the platform. For thi...
H
What is the goal behind your social media presence? Do you want to drive more traffic to your website? Do you want to get more conversions? Or, do you want to enhance engagement?
In order to fulfill any of these social media goals, it is very important for you to build a connection with your audience.One way to do is by using humour in social media marketing. Humour can play an instrumental role in facilitating the connection between your brand and your audience.
You can leverage on humour to create content ...
A
Social media is all about visual content. If you’re looking for content to market your brand, you should capitalise on the power of visual content to draw your audience’s attention.
Facts suggest that humans have a tendency to process images 60,000 times faster than they process text. In fact, images tend to hold the power to elicit emotions from your audience and emotions play an important role in building a memory. Visual content can, in this sense, help in brand recall and enhance brand awareness.
W...
H
What would have happened if we didn’t have YouTube to release all the movie trailers ahead of the release? How would music labels and artists reach out to an international audience? Can you even imagine an entertainment industry without the perks of social media?
Social media is the perfect medium by which the entertainment industry can target audiences. Social media allows you enormous scope to leverage the multiple tools, features, and formats to generate buzz. It cannot be denied that social media has beco...
I
On June 20, 2018 Instagram launched its own standalone vertical video application, IGTV. A tool that allows you to create and upload videos in the vertical format, this tool is now being pitted against YouTube.
With about 1 billion users on Instagram, IGTV is at the advantage of leveraging its huge user base. YouTube, on the other hand boasts of 1.9 billion monthly active users. Many video sharing platforms like Vimeo and Vines came, but none could match up to this video -sharing giant.
Instagram is a very ...
