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It's 2019, and if your business isn't present on any social media platforms yet, you're missing out on a lot! Social media marketing is a booming field, and you should leverage social platforms to build brand presence. With a robust digital marketing strategy in place, your business will be prospering in no time.
But, if you already have a digital strategy in place and if it's still not working out, chances are you're prioritizing on wrong social media platforms. Every social media platform has a distinctive aud...
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When it comes to social media content, videos take the centre stage as the most engaging format. Video content is easy to consume and offers a plethora of opportunities for projecting your brand in an effective manner. Video has the power to leave an impression and compel audiences to engage. (more…)...
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Gone are the days when customers would have to wait for TV commercials to catch a glimpse of the products/ brands they liked. As of December 2018, close to 4.1 billion people are using the internet to discover brands, gather more information about them and purchase products online.Â
Having a digital presence alone, will not help you achieve your goal. You need to have a strong plan of action for building an online presence. Most brands are using digital media to leave their digital footprints, and push up their...
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What do you spend more time on, your computer and phone or the TV and the newspaper? If you are reading this, it’s very likely that the former was your answer. No wonder Social media marketing has suddenly grown so much in the past few years, as every brand understands the importance and usefulness of having a solid Social Media marketing strategy.
If you are still figuring out why posting consistently on Instagram and Facebook is not getting you any results, this guide on how to make a Social Media marketing...
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Every business today spends a lot of time, energy and resources to establish its social media presence and, for all the right reasons.
There is more than half of the world’s population using the internet right at this very moment. You no longer have to spend thousands of bucks on an advertisement to run on television. Facebook is providing you with a huge customized audience.
There is no denying the fact that social media gives you a huge platform to showcase your business and expand through it, but eve...
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In 2006, a modest little news and social networking service went live for the first time based out of San Francisco, California. It was created in a post-Facebook world, where a glut of new social networking sites seemed to be cropping up every single day. Though it struggled to gain traction in those early days, it did have something unique going for it. Instead of allowing people to drone on and on, recording whatever thought fell out of their head for all time, this site only allowed people to express themselves...
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Social media marketing is no easy feat, especially with the continuously evolving algorithms and policies on the different social media platforms. Building social media campaigns involves a lot of creative input along with huge investments in terms of money, time and efforts. Â
In this sense, getting results or returns on your social media activities is crucial for your brand. So you are getting likes on your facebook page or more followers on your Instagram and Twitter profiles. But, are these social media met...
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Instagram is the ultimate social media marketing platform. For brands and businesses s, Instagram offers the features as well as the medium to post content and market it. To the audience, the platform has a huge pool of informative as well as entertaining content. Not only that, since mid-2018, Instagram has introduced the on-platform shopping feature. As such, the audience can make purchases on the platform itself.
In fact, the usage of Instagram has increased manyfold over the years. In the meantime, the platf...
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Influencer marketing is an integral part of every social media marketing model. As a brand, you should tap into the potential of these niche content creators with huge follower bases.
Influencer marketing can help you expand brand awareness by allowing you to reach not just your own audiences, but also that of your Influencer partners.
Apart from helping you reach a larger target audience, collaborating with Influencers comes with other perks, as well. Since Influencers are experienced content creators, you ...
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Social media is a great channel to market your brand. With access to diverse audience segments, social media makes for just the perfect platform to launch your new products and/or product ranges.
As overwhelming as it may sound, running product launch campaigns on social media comes with its own perks. Behind a good product launch is a well-defined, step by step strategy. Whether you are a B2B brand or a B2C brand, when it comes to product launch campaigns, we’ve got you covered!
Here’s our step by step s...
