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Building brand awareness has never been easier, thanks to social media. It is cost effective and easy-to-use, comes with all the features and tools to make your job easier for you. . Brands specialising in any and every niche can leverage social media to create awareness about their business.
However, there is thriving competition among different brands to draw attention of the audience. When nearly 91 percent of retail brands are using at least 2 to 3 social media channels to promote their respective brands, y...
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On a platform that has about 25 million brand profiles competing against one another, organic reach is undoubtedly a difficult feat to ace. Whatever your goals may be, you are not only competing against a large number of brands present on the platform, but also a user base of about 1 billion active monthly users.
Instagram announced that 3 main elements, namely Interest, Recency and Relationship, will determine what a user will see on their Instagram feed. As a result, relying on organic reach alone may not be ...
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According to statistics, nearly 81% of brands using influencer marketing have found it to be effective. As a brand, you need to constantly refine your content and marketing strategies.
One of the top strategies that most brands are putting their efforts into is Influencer marketing. Social media teams have been investing into Influencer marketing campaigns since the past few years and it has proven to be very lucrative.
Many brands are bringing niche creators with huge followings on board to take their brand ...
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Whether you are just starting out on Instagram or have been on the platform for a while, having a big, loyal follower base on the platform is essential. No matter what your social media goals are, a larger audience ensures better engagement and improves website traffic and lead generation.
What are the factors that push you to follow another account?
Probably, when the content is very appealing and visually pleasing and you want to keep following their content. If their content is adding value or is informat...
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Influencers have become an integral part of social media marketing campaigns. Moving beyond the traditional marketing techniques of bringing celebrity brand ambassadors on-board, today, marketing involves collaborating with social media influencers. Working with social media influencers allows you to build a buzz around your brand and market it effectively.
Instagram is one of the platforms where social media influencers showcase and promote niche content. Instagram influencers have a very strong presence on th...
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Twitter is counted as one amongst the top social media platforms. Boasting of a huge user base, this social media platform is great for businesses to run campaigns to market their brands. Known for its fast-paced format, Twitter allows you to reach out to your target audience and build awareness for your brand.
You can leverage the features & tools as well as the huge user base of this platform to create rigorous campaigns. Whether you want to boost engagement or enhance brand awareness, Twitter is a great ...
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Independent creators are taking social media by the storm. If companies and target audiences are an important element of social media, so are independent creators. The term influencer encompasses all these independent co-creators who specialise in a particular niche and have a significant following on social media.
You can easily come across such Influencers on social media. They boast of a huge number of followers, have business associations with numerous brands, and have high levels of engagement. Being an In...
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Instagram is one of the top social media platforms for marketing your brand. The huge user base along with the multiple on-platform features make Instagram a great medium to fulfill your social media goals.
If you are new to Instagram, you will realise how it is more than just a photo-sharing app, a multifaceted platform. Instagram was once only a photo-sharing app. Today, it has IGTV, Instagram stories, Ads in multiple formats and much more.
There are so many brands already using social media to drive thei...
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Social media is becoming a major part of the marketing strategy for brands. For all your marketing efforts, you get some form of results in terms of revenue. Social media marketing has gone mainstream in the recent years and become the main focus of marketing efforts for brands. Like most brands, if you too have a dedicated social media marketing team, then you must have a social media budget. As you’re putting in efforts for social media marketing, you are investing your time, money and efforts. If you are gener...
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Social Ads across platforms have been going through transformations over the years. You can customize Ads on social media to create content that engages your audience. One of the customizations on the social media platforms is the format in which you can create these Ads. Static Ads have been there for years on social media. But in the recent years, there has been quite a buzz surrounding carousel images for Ads.
Carousel images Ads are Ads with slider images which your audience can swipe through to view your c...
