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The year 2018 was all about new trends and updates in social media features and tools. In the beginning of 2018, Facebook announced modifications in its algorithm, affecting your home page rankings on the platform.IGTV, introduced in the mid part of 2018, brought about a new trend in the way people could watch videos. Brands conducted live streams to generate engagement amongst their audiences. Instagram introduced social shopping in March 2018.
Like every year, 2018 had its own share of social media trends and ...
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Social media has become a central part of the marketing strategy for businesses. It is available at low or nil costs and is easy to access. This is the reason why the number of users for social media is increasing. But it is not just you that is leveraging social media to create brand awareness and generate engagement. So many brands use social media platforms to post engaging content and generate conversations.
Why You Need To Track Social Media Competitors
There is no dearth of competition among brands on socia...
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There’s a lot that goes into creating videos for your YouTube channel. So many tools to optimize your video content, automate and manage video sharing, and so on, go into executing your strategy. More than one billion people, that is, one-third of all the people on the internet, are watching YouTube videos every day.
You need to make the most of the huge user base of this platform. Employing tools for video editing, content optimization, SEO etc, can help you achieve your video marketing goals to a great exten...
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Instagram has been the fastest growing Social Media app currently, with over a billion active monthly users on their platform. Needless to say, this highlights massive opportunities for brands, influencers and other profiles to reach more relevant people and thus more customers. But that also means that you have more competition to make your voice heard. Understanding how the Instagram algorithm works is the key to growth on Instagram and standing out from the other billion profiles fighting for the users’ attent...
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Facebook gives you the access to reach out to more than 2 billion users. Boosting your engagement, increasing click-through rates or raising conversion rates, Facebook offers the opportunity to use the platform to achieve all these goals. But how do you achieve these goals? You can do so by using Facebook advertising tools.
Facebook business page is the most cost-effective way of carrying out your marketing goals and generating leads. Since Facebook has such a wide net of users, you should use this tool prov...
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Facebook continues to be one of the most widely used social media platform today. Initially, Facebook was a social media channel used for connecting with friends and relatives. It has now transformed into a sought-after platform for businesses to market their brands.
Facebook is an important part of your social media marketing strategy. You need to have a Facebook page in order to market your brand effectively. But just having a Facebook page is not going to achieve anything. You need to publicize your content, ...
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Instagram is on its way to becoming the most preferred destination for brands and people alike, to share their message. That comes as no surprise, as the platform now boasts over a billion users. But as it is with any social media, your influence is majorly determined by your follower base. It’s often called a social currency. So here is a guide for how to grow on Instagram, without paying for ads.
It is said that the first few thousand Instagram followers are the most difficult to obtain, as you try to make y...
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The way video is consumed is changing fast. A report by Cisco suggests that by 2021, 80% of all traffic on the internet will be video-generated. And when you talk about videos, you have to mention YouTube.
YouTube is great, but also weird. It can be extremely useful or completely pointless. The type of content on YouTube ranges from life-hacks and tutorials to “Lord Voldemort laughing like a retard for ten hours”.
Why am I mentioning all this? Because it shows how diverse and vast YouTube’s audience is....
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Social Media is all about engagement. And Instagram is considered to be a very engaging platform. OR And a report suggests that Instagram is the most engaging platform.
What does this mean for the 25 Million businesses active on Instagram? Opportunity, yes. But also competition.
Which is why monitoring your Instagram posts can be very important. All marketing strategies need to be examined, and Instagram is no different.
Marketers often have questions when it comes to Instagram, such as:
How do you chec...
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Instagram is a 500-billion users’ strong platform today. About 25 billion brands have set up their business profiles on Instagram. A photo and video sharing platform, Instagram be a very lucrative channel to grow your business. On Instagram, you not only get to publicize and create awareness about your brand but also engage with people and turn them into customers.
But using visual content to entice users into engaging or buying your products is no cakewalk. You are competing against a large number of brands f...
