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Instagram is the ultimate social media marketing platform. For brands and businesses s, Instagram offers the features as well as the medium to post content and market it. To the audience, the platform has a huge pool of informative as well as entertaining content. Not only that, since mid-2018, Instagram has introduced the on-platform shopping feature. As such, the audience can make purchases on the platform itself.
In fact, the usage of Instagram has increased manyfold over the years. In the meantime, the platf...
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Influencer marketing is an integral part of every social media marketing model. As a brand, you should tap into the potential of these niche content creators with huge follower bases.
Influencer marketing can help you expand brand awareness by allowing you to reach not just your own audiences, but also that of your Influencer partners.
Apart from helping you reach a larger target audience, collaborating with Influencers comes with other perks, as well. Since Influencers are experienced content creators, you ...
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Social media is a great channel to market your brand. With access to diverse audience segments, social media makes for just the perfect platform to launch your new products and/or product ranges.
As overwhelming as it may sound, running product launch campaigns on social media comes with its own perks. Behind a good product launch is a well-defined, step by step strategy. Whether you are a B2B brand or a B2C brand, when it comes to product launch campaigns, we’ve got you covered!
Here’s our step by step s...
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Head to AirBnB’s Instagram account and you will see a feed populated with beautiful destinations and lodgings. If you didn’t already know, AirBnB populates its feed with user-generated content only. AirBnB, in this sense, is an example of a good user-generated content strategy.
User-generated content comes with its own set of benefits. It has been found that millennials are more likely to be influenced by peer reviews, than by brand-centric content alone. UGCs help establish your brand loyalty and also add ...
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One of the best ways to market your brand on social media is through Influencer marketing. With Influencer marketing expected to become a $ 10 billion industry by 2020, you should invest in Influencer partnerships to capitalize on their talent and fan base. Leveraging Influencers’ content creation skills, as well as their influence will help you in marketing your brand and products more effectively.
The benefits of bringing Influencers on board are many. Capitalize on the power of peer review in the right way...
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Ever since Instagram launched its in-app shopping feature in February 2018, it has opened the door for many businesses to sell their products on the platform. By using this feature, not only are you offering a great experience for your customers you are also getting a chance to attain a return on all the efforts and money that goes into your social media management. With Instagram shoppable posts and stories, you can directly generate sales on the platform.
Head to the ‘Explore’ page on Instagram and you wi...
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Instagram with a 500 million-strong user base, is a lucrative platform to market your skills. If you are an Influencer looking to capitalize on the formats and features of this platform, you need to have a fool-proof strategy in place. No matter what niche you specialize in, you need certain hacks and tips that can help you grow your Instagram account.
Instagram allows you access to a target audience as well as brands to collaborate with. In order to achieve your goal of growing your Instagram account, you need...
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For a good social media marketing strategy, you need the right combination of organic and paid marketing. Keeping up with social media algorithms can be very difficult. It is tough to ensure that all your organic content compels your audience to engage and generate conversions. As such, relying on your organic content alone will not be enough to get your audience to act.
You need to have a powerful social media advertising strategy that will help you achieve your respective social media goals. Investing in paid...
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Visual content is undoubtedly the most enticing form of content. If you want to catch your audience’s attention on social media, visual content can do the magic for you. However, visual content alone cannot be enough to lead your audience to take the action that you want them to take. You need powerful, solid social media captions that tell them what to do.
Putting a picture without an appropriate message is not going to leave a good impression on your target audience. You need to compliment your pictures, v...
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In roughly a decade, social media has grown from something of a novelty into one of the major forms of communication on the planet. When's the last time you picked up the phone and actually gave someone a call for no other reason than that you wanted to talk to them? It probably doesn't happen very often.
But you'll fire off a tweet or send them a message on Facebook in a matter of seconds - and there are literally billions of people around the world who feel the exact same way.
For brands, however, one of the...
