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In 2006, a modest little news and social networking service went live for the first time based out of San Francisco, California. It was created in a post-Facebook world, where a glut of new social networking sites seemed to be cropping up every single day. Though it struggled to gain traction in those early days, it did have something unique going for it. Instead of allowing people to drone on and on, recording whatever thought fell out of their head for all time, this site only allowed people to express themselves...
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Social media marketing is an incredible opportunity to connect with your audience in an intimate, immediate way - but at the same time, it's also true that not all social networks are created equally.
Someone who signs up for Twitter is looking for a very different experience than they are on Instagram, LinkedIn or even Facebook. As one of the oldest social networks in existence, Facebook is also perhaps the most versatile. It's business model has pivoted in a number of interesting ways over the years, meaning t...
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Like every brand wanting to leverage on the benefits of social media, you also have social accounts on various social media platforms. In fact, social media should actually be a strong suit for you given its growing usage as a source of information and entertainment.
But, is having social media presence alone going to bring you any results?
Similarly, to what extent can you generate leads, just by posting content?
A lot needs to go into levelling up on your social media game. It requires good amount of pl...
