In 2006, a modest little news and social networking service went live for the first time based out of San Francisco, California. It was created in a post-Facebook world, where a glut of new social networking sites seemed to be cropping up every single day. Though it struggled to gain traction in those early days, […]

Social media marketing is an incredible opportunity to connect with your audience in an intimate, immediate way – but at the same time, it’s also true that not all social networks are created equally. Someone who signs up for Twitter is looking for a very different experience than they are on Instagram, LinkedIn or even […]

Like every brand wanting to leverage on the benefits of social media, you also have social accounts on various social media platforms. In fact, social media should actually be a strong suit for you given its growing usage as a source of information and entertainment. But, is having social media presence alone going to bring […]