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The best marketers always keep their knowledge updated and try unique strategies to establish their position in the market. Along with technology, the way any product or service is marketed is evolving rapidly.
Be it online or offline, content is the base for any organization’s success. Content Marketing is not only limited to creating and distributing content but also requires you to follow a strategic approach. A well-planned process will help you generate leads, improve branding and fulfill all your busine...
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More than 800 million active Instagram users! What an amazing opportunity, what do you think?
So let’s get this straight! No, Instagram is not just for sharing personal photos and updates. According to a survey published online, from travel packages to photography workshops, apparels to concerts, there are more than 200 million users visiting a minimum of one business profile everyday. See the scope for your business?
Are you still not sure if people will turn up?
Another interesting stat confirm that ...
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A good Facebook marketing strategy involves leveraging both paid as well as organic modes of marketing. If you are new to Facebook, you should start considering investing in Facebook Ads to make the most of the platform.
For other brands who have been on Facebook for a while, you must be familiar with the challenges associated with working on Facebook Ads. You invest in Facebook Ads with a view to enhance your reach. But you may not always get the desired results on your Facebook Ads. There may be various reas...
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One type of content that drives maximum engagement on social media is video content. The audience loves to watch intriguing videos that entertain them, educate them or inspire them. If you want to attract your audience to your video content, you need to keep coming up with new video content ideas and post it online.
The most important thing to keep in mind is to shape your video content strategy according to the platform you are posting it on.
One great platform for posting videos is YouTube. But unlike, Yo...
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Instagram is the ultimate social media marketing platform. For brands, businesses and influencers, Instagram offers the features as well as the medium to post content and market it. To the audience, the platform has a huge pool of informative as well as entertaining content. Not only that, since mid-2018, Instagram has introduced the on-platform feature. As such, the audience can make purchases on the platform itself.
In fact, the usage of Instagram has increased manyfold over the years. In the meantime, the pla...
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The audience today, loves visual content, no matter what age, nationality or gender they are. Instagram is the ultimate video and photo sharing platform. Using it smartly and leveraging its features should be at the top of your agenda as a brand.
To help you make your Insta-game strong, we have compiled a list of Instagram mistakes to avoid, along with tips on how to fix these mistakes:
#1: Not Using good quality, optimised photos
Instagram is where you sell your brand through your photos, making photo conten...
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If you are a brand or business, then your presence on Facebook is extremely vital for reaching out to your target audience. Each brand aims to post content with a view to promote their business among Facebook users. You put in an effort to curate and create content, but how do you know if the posts that you put on Facebook are getting you the desired response?
With the help of insights and information, even passive interactions can be converted to active conversations. Likes and comments are not the only par...
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Instagram is undoubtedly one of the best social media platforms to showcase your brand. The platform comes with numerous features, tools, and formats. There is infinite scope to creatively build a presence that leaves a striking impression on the minds of your target audience. After all, the time and efforts you put into building your brand presence on Instagram should at least leave an impact on your audience.
Your Instagram profile is representative of your brand on the platform. A very important part of you...
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Instagram is the ultimate social media platform for marketing your restaurant or cafe. It offers a cheap, yet effective platform to showcase your brand.
To the millennials, a visit to a restaurant or cafe is incomplete without capturing the dishes they are about to consume. These pictures then find their way on Instagram along with a trail of hashtags and a description of the cafe or restaurant. Thanks to Instagram, half your job is done with such posts featuring your cafe/restaurant.
As people are becoming ...
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What started off as a medium for personal interaction, is now a channel through which you can showcase your brand. The audience relies on social media to a great extent for gaining information about brands as well as products in an effort to make informed decisions.
This only means that your brand is always under the spotlight of your audience. Leverage this attention to fulfill your business goals by creating content that generates engagement. But good content alone will not suffice to achieve your goals. Yo...
