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Interacting with your target audience is the key to building a connection with them. Once you’ve got your audience hooked and engaged, it becomes easier to convert them into customers for your brand.Â
Audience engagement lays the groundwork for your brand on social media. Generating social media engagement is no easy feat, especially given the complex social media algorithms on every platform. Fortunately, there are many social media tools out there that can help you push up engagement on your social media ha...
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Social media, over the years, has gone big and how! A huge part of the global population is actively using social media channels today. With more than 3 billion people using different social media platforms, you need to take advantage of these numbers and put in efforts to reach out to your target audience.
There are so many other brands beside yours, that are trying to draw the attention of the huge base of users. Building social media presence in such a competitive environment can be challenging, but by follo...
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Social media KPIs form an important part of your overall social media marketing strategy. All your social media activities need to be measured in order to understand your audience’s reaction. Your social media KPIs or key performance indicators help you determine just this.
Social media KPIs provide you with a sense of direction on your social media strategy. This helps you frame efficient social media strategies that will help you fulfill social media goals. You can ascertain what should be your next steps w...
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Infographics allow for visual presentation of information and facts organised together with graphics, charts, text and diagrams. Infographics can make an integral part of your social media marketing plan as these offer all the data, along with the numbers, graphs and pictures in a single snapshot.
Why exactly are infographics so important? The answer is simple. Â Infographics help grab the attention of your audience by converting raw text and numbers into interesting content that has the power of engaging them....
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We all know that everyone loves visual content and Instagram is one of the most favourite platforms for sharing photo and video content. Numbers are proof that Instagram is a platform that users keep going back to, for connecting with people, discovering new things and much more.
Instagram has a huge user base and 80 percent of user accounts on Instagram follow a business page. These figures show that Instagram, if leveraged properly can help you gain engagement and make acquisitions. In order to make the most ...
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Marketing your brand on social media involves a whole lot of management and coordination. Right from creating content to maintaining your posting consistency and monitoring audience response, a lot needs to be done. It can be quite overwhelming and difficult to keep up with maintaining a rhythm and consistency on delivery of these tasks. The level of competition on the platforms keeps going up. You need to fine-tune all aspects of your social media activity in order to keep up with your competitors.
Thankfully,...
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The hashtag fever took over the social media scene a few years ago. Ever since it has been a part of social media strategies of many brands. Hashtags are a part of impressions on your social media. nd brands are employing different hashtags in efforts to increase brand awareness across different social media platforms.
The social media scene has seen many fads and trends and will continue evolve as a platform for promoting your brand. One such popular, innovative trend that brands are employing for their social...
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Facebook brought about changes in the news-feed algorithm at the beginning of this year. This has made organic reach even more difficult. At the same time, Facebook has offered the feature of live streaming that can make up for all the lost opportunities at gaining organic reach.
A Facebook live video generates 600 percent more interactions on Facebook. We all know that the new Facebook news-feed algorithm is about conversations and interactions among users. Facebook live, in this sense, offers just the right o...
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If you are using the different social media channels for marketing your brand, you sure know relying on organic reach alone, may not be sufficient. Particularly, on Facebook, the introduction of the new feed ranking algorithm, reaching your audience has become more difficult. You also know that paid Ads on Facebook provide a platform which allows you to share your content with your audience.
You want your audience to take action, increase your conversions and on-board more people as customers. For this, you need...
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Your Social media standing is the currency of today’s age. The number of followers tell us how big your influence is. Unsurprisingly, every person and brand is racing to get more followers. But looking at the followers is just half the equation, as you also need to know how active and useful these followers are. This is where social media engagement comes in, adding another dimension to the formula.
What is Social Media Engagement?
Engagement is the ratio of how many people interact with your content when compa...
