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Your Social media standing is the currency of today’s age. The number of followers tell us how big your influence is. Unsurprisingly, every person and brand is racing to get more followers. But looking at the followers is just half the equation, as you also need to know how active and useful these followers are. This is where Social media engagement comes in, adding another dimension to the formula.
What is Social Media Engagement?
Engagement is the ratio of how many people interact with your content when compa...
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Numbers are proof that people are using social media extensively around the world. People of almost all age groups, coming from different walks of life are using social media for different purposes- for entertainment, for knowledge or for connecting with the community.
Social media is also coveted as the most cost-effective marketing medium. Leveraging the power of these platforms, in this sense, should be done with maximum efficiency. You should make the most of this platform to get maximum benefits.
Engagin...
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The way companies perceive social media marketing has evolved dynamically just over the course of the last couple of years. Along with the grand developments in social media strategies and methods, we have seen a revolutionary change in how companies measure their social media performance. Companies have now started measuring everything from their followers’ growth to their social media engagement rate.
Social media engagement is hands down the number one area your brand should focus on when dealing with socia...
