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  • How The Instagram Algorithm Works In 2019

    Instagram is a photo and video sharing platform brimming with competition. Whether you own a B2B brand or a B2C brand, you are always competing for homepage feed ranking. If you want to get more engagement and bring more customers on board, you need to work towards getting more and more people to see your content. According to statistics, close to 80 percent of accounts follow a business on Instagram.If you want to get maximum visibility for your content and improve the organic reach for your account, you need t...

    Tips for Every Facebook Marketer

    Social media marketing is an incredible opportunity to connect with your audience in an intimate, immediate way - but at the same time, it's also true that not all social networks are created equally. Someone who signs up for Twitter is looking for a very different experience than they are on Instagram, LinkedIn or even Facebook. As one of the oldest social networks in existence, Facebook is also perhaps the most versatile. It's business model has pivoted in a number of interesting ways over the years, meaning t...

    Top 7 User Generated Content Campaigns Of All Time

    The best way to market your brand is to bring your customers to become brand advocates. Tapping into the power of peer recommendations is the best way to market your brand to your target audience. After all, customer reviews are more impactful than marketing content by brands. Getting your users to feature your brand and/or products in their content comes with its own set of benefits. Firstly, user-generated content campaigns can help you establish the trust of your target audience through brand features in use...

    How To Structure A Product Launch Campaign

    Social media is a great channel to market your brand. With access to diverse audience segments, social media makes for just the perfect platform to launch your new products and/or product ranges. As overwhelming as it may sound, running product launch campaigns on social media comes with its own perks. Behind a good product launch is a well-defined, step by step strategy. Whether you are a B2B brand or a B2C brand, when it comes to product launch campaigns, we’ve got you covered! Here’s our step by step s...

    6 Tips For Creating An Effective User-Generated Content Strategy

    Head to AirBnB’s Instagram account and you will see a feed populated with beautiful destinations and lodgings. If you didn’t already know, AirBnB populates its feed with user-generated content only. AirBnB, in this sense, is an example of a good user-generated content strategy. User-generated content comes with its own set of benefits. It has been found that millennials are more likely to be influenced by peer reviews, than by brand-centric content alone. UGCs help establish your brand loyalty and also add ...

    7 Twitter Bio Tips For Business

    Want to scale up your presence on Twitter? Want to attract more followers to your Twitter profile? Twitter is one of the best platforms for you to grow your brand. There are many different ways by which you can leverage Twitter to grow your brand. One of the easiest ways to do that is by optimizing your Twitter bio. Your Twitter Bio is the first thing that a Twitter user sees when they visit your profile. It is also your chance to grab your audience’s attention and hook them onto your brand. If you want t...

    7 Best Video Editing Tools For Social Media

    Video content is one of the most engaging content formats. Given the short attention span that humans have, video content is the best form of content to capitalize on. For every social media platform that you are using, you should have a good mix of video, picture and other forms of content. But, since video content is most popular amongst the audiences, as a brand, you should prioritize on creating and posting videos more often. If you want to leverage your video-marketing strategy to push for better engag...

    5 Tips For Creating Content That Connects And Inspires

    If you have been creating content for a while, you would know that it is not, by far, an easy task. Your ultimate goal, as a marketer, is not only to create content that converts, but also content that connects and inspires your audience to build stronger relationships with you. Some pieces of content that you create will be amazing - they may get shared by a lot of people across all social media channels. And then there will some pieces of content that will be just as amazing, but will get lost in the sea of c...

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