Every business, whether it’s small or big, has a lot to gain from making its presence known on social media. You will not only keep your clients interested in what you offer but also reach completely new people with your message. If you are already running a marketing campaign for your company, there is good […]

Users spend nearly an hour on Instagram on a daily basis. With access to such an active audience, you have enormous scope to forge connections and build a loyal base of followers. But without a powerful, fool-proof campaign, it can be very difficult to stand out.  A well-planned and well-targeted campaign can help you go […]

Huda Kattan’s story of success from being a beauty blogger to starting a $ 2.1 billion-worth beauty line, is one that speaks for every Influencer out there. Influencers being avid content creators have become an indispensable part of every brand’s marketing strategy. In fact, the Influencer marketing industry is expected to become a 10 billion […]

The best way to market your brand is to bring your customers to become brand advocates. Tapping into the power of peer recommendations is the best way to market your brand to your target audience. After all, customer reviews are more impactful than marketing content by brands. Getting your users to feature your brand and/or […]

Social media is a great channel to market your brand. With access to diverse audience segments, social media makes for just the perfect platform to launch your new products and/or product ranges. As overwhelming as it may sound, running product launch campaigns on social media comes with its own perks. Behind a good product launch […]

Head to AirBnB’s Instagram account and you will see a feed populated with beautiful destinations and lodgings. If you didn’t already know, AirBnB populates its feed with user-generated content only. AirBnB, in this sense, is an example of a good user-generated content strategy. User-generated content comes with its own set of benefits. It has been […]

What started off as a medium for personal interaction, is now a channel through which you can showcase your brand. The audience relies on social media to a great extent for gaining information about brands as well as products in an effort to make informed decisions. This only means that your brand is always under the […]