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Huda Kattan’s story of success from being a beauty blogger to starting a $ 2.1 billion-worth beauty line, is one that speaks for every Influencer out there. Influencers being avid content creators have become an indispensable part of every brand’s marketing strategy.
In fact, the Influencer marketing industry is expected to become a 10 billion dollar industry by 2020. These numbers are evidence that Influencer partnerships are going to become central to brand marketing campaigns. The HUDA Beauty story is onl...
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The best way to market your brand is to bring your customers to become brand advocates. Tapping into the power of peer recommendations is the best way to market your brand to your target audience. After all, customer reviews are more impactful than marketing content by brands.
Getting your users to feature your brand and/or products in their content comes with its own set of benefits. Firstly, user-generated content campaigns can help you establish the trust of your target audience through brand features in use...
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Social media is a great channel to market your brand. With access to diverse audience segments, social media makes for just the perfect platform to launch your new products and/or product ranges.
As overwhelming as it may sound, running product launch campaigns on social media comes with its own perks. Behind a good product launch is a well-defined, step by step strategy. Whether you are a B2B brand or a B2C brand, when it comes to product launch campaigns, we’ve got you covered!
Here’s our step by step s...
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Head to AirBnB’s Instagram account and you will see a feed populated with beautiful destinations and lodgings. If you didn’t already know, AirBnB populates its feed with user-generated content only. AirBnB, in this sense, is an example of a good user-generated content strategy.
User-generated content comes with its own set of benefits. It has been found that millennials are more likely to be influenced by peer reviews, than by brand-centric content alone. UGCs help establish your brand loyalty and also add ...
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What started off as a medium for personal interaction, is now a channel through which you can showcase your brand. The audience relies on social media to a great extent for gaining information about brands as well as products in an effort to make informed decisions.
This only means that your brand is always under the spotlight of your audience. Leverage this attention to fulfill your business goals by creating content that generates engagement. But good content alone will not suffice to achieve your goals. Yo...
