Best Social Media Tools for Boosting Productivity

If you are a brand using multiple social media platforms for marketing, you must know how overwhelming it can get to manage your content and campaigns. Since you are investing your time and efforts on social media, it is important that you get your desired results. There are different tools that you can use, to manage your social media and get the desired results. The various social media tools out there can help you cater to the different aspects of your social media strategy. The idea is to make the most of y...

How To Measure Facebook Analytics In 2019

If you are a brand or business, then your presence on Facebook is extremely vital for reaching out to your target audience. Each brand aims to post content with a view to promote their business among Facebook users. You put in an effort to curate and create content, but how do you know if the posts that you put on Facebook are getting you the desired response? With the help of insights and information, even passive interactions can be converted to active conversations. Likes and comments are not the only par...

11 Best Practices To Grow Instagram Followers In 2019

Whether you are just starting out on Instagram or have been on the platform for a while, having a big, loyal follower base on the platform is essential. No matter what your social media goals are, a larger audience ensures better engagement and improves website traffic and lead generation. What are the factors that push you to follow another account? Probably, when the content is very appealing and visually pleasing and you want to keep following their content. If their content is adding value or is informat...

14 Most Valuable Social Media Metrics To Monitor

What do you think accounts for a good social media strategy? You have a clear goal in mind as to what you want to achieve through your social media activity. There is a well planned social media strategy in place. You post consistently on social media as well. But are you keeping a watch on your social media metrics? Social media metrics is all the data you need to measure your social media performance. The idea is to consistently monitor the results on your social media activities. Are your social media eff...

Creating Social Media Reports For Your Business

Social media reporting is an integral part of social media marketing. For creating a good content strategy, it is important to track your audience’s response to your content. Moreover, you also need to know which segments of your audience should you actually focus on. Using a good social media reporting tool, you can uncover all your important social media metrics and gain insights on the same. What is a social media report? A social media report is a compilation of insights on your social media performance. ...

5 Top Tools To Automate Your Social Media Marketing

Marketing your brand on social media involves a whole lot of management and coordination. Right from creating content to maintaining your posting consistency and monitoring audience response, a lot needs to be done. It can be quite overwhelming and difficult to keep up with maintaining a rhythm and consistency on delivery of these tasks. The level of competition on the platforms keeps going up. You need to fine-tune all aspects of your social media activity in order to keep up with your competitors. Thankfully,...

4 Pillars That Make Up Your Social Media Strategy

A good social media strategy is essential for you to fulfill your goals. For instance, if you are posting content on Facebook to generate a certain reaction from your audience. Your goal is to boost your sales. For this you want them to head to the website and make the purchase. You continue to post content, but with limited to no reactions and response. Why is your audience not taking the desired action? Is there a problem in your content strategy? Or do you need to change the type of content you are posting? M...

How To Easily Track Social Media Competitors Across Platforms

Social media has become a central part of the marketing strategy for businesses. It is available at low or nil costs and is easy to access. This is the reason why the number of users for social media is increasing. But it is not just you that is leveraging social media to create brand awareness and generate engagement. So many brands use social media platforms to post engaging content and generate conversations. Why You Need To Track Social Media Competitors There is no dearth of competition among brands on socia...

6 YouTube Analytics Tools To Improve Your Video Strategy

There’s a lot that goes into creating videos for your YouTube channel. So many tools to optimize your video content, automate and manage video sharing, and so on, go into executing your strategy. More than one billion people, that is, one-third of all the people on the internet, are watching YouTube videos every day. You need to make the most of the huge user base of this platform. Employing tools for video editing, content optimization, SEO etc, can help you achieve your video marketing goals to a great exten...

6 Tools To Know Your Social Media Engagement

Your Social media standing is the currency of today’s age. The number of followers tell us how big your influence is. Unsurprisingly, every person and brand is racing to get more followers. But looking at the followers is just half the equation, as you also need to know how active and useful these followers are. This is where social media engagement comes in, adding another dimension to the formula. What is Social Media Engagement? Engagement is the ratio of how many people interact with your content when compa...

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