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  • How To Easily Track Social Media Competitors Across Platforms

    Social media has become a central part of the marketing strategy for businesses. It is available at low or nil costs and is easy to access. This is the reason why the number of users for social media is increasing. But it is not just you that is leveraging social media to create brand awareness and generate engagement. So many brands use social media platforms to post engaging content and generate conversations. Why You Need To Track Social Media Competitors There is no dearth of competition among brands on socia...

    6 YouTube Analytics Tools To Improve Your Video Strategy

    There’s a lot that goes into creating videos for your YouTube channel. So many tools to optimize your video content, automate and manage video sharing, and so on, go into executing your strategy. More than one billion people, that is, one-third of all the people on the internet, are watching YouTube videos every day. You need to make the most of the huge user base of this platform. Employing tools for video editing, content optimization, SEO etc, can help you achieve your video marketing goals to a great exten...

    8 Tools To Know Your Social Media Engagement

    Your Social media standing is the currency of today’s age. The number of followers tell us how big your influence is. Unsurprisingly, every person and brand is racing to get more followers. But looking at the followers is just half the equation, as you also need to know how active and useful these followers are. This is where Social media engagement comes in, adding another dimension to the formula. What is Social Media Engagement? Engagement is the ratio of how many people interact with your content when compa...

    The Ultimate Guide To YouTube Analytics

    The way video is consumed is changing fast. A report by Cisco suggests that by 2021, 80% of all traffic on the internet will be video-generated. And when you talk about videos, you have to mention YouTube. YouTube is great, but also weird. It can be extremely useful or completely pointless. The type of content on YouTube ranges from life-hacks and tutorials to “Lord Voldemort laughing like a retard for ten hours”. Why am I mentioning all this? Because it shows how diverse and vast YouTube’s audience is....

    The Ultimate Guide to Instagram Analytics

    Social Media is all about engagement. And Instagram is considered to be a very engaging platform. OR And a report suggests that Instagram is the most engaging platform. What does this mean for the 25 Million businesses active on Instagram? Opportunity, yes. But also competition. Which is why monitoring your Instagram posts can be very important. All marketing strategies need to be examined, and Instagram is no different. Marketers often have questions when it comes to Instagram, such as: How do you chec...

    How To Use YouTube Analytics To Optimise Video Performance And Organic Reach

    Youtube is the second largest search engine on the internet, only after Google. To create awareness about your brand, being active on YouTube and optimising your video performance and organic reach is important. Today, simply having a youtube channel cannot suffice. Without understanding your audience and their response to your video content, you are basically heading nowhere. For this purpose, youtube comes with an analytics feature. Youtube analytics helps make your job of optimising your performance, easi...

    Effective Bottom-Line KPIs You Need To Measure To Grow Your Social Media Engagement

    The way companies perceive social media marketing has evolved dynamically just over the course of the last couple of years. Along with the grand developments in social media strategies and methods, we have seen a revolutionary change in how companies measure their social media performance. Companies have now started measuring everything from their followers’ growth to their social media engagement rate. Social media engagement is hands down the number one area your brand should focus on when dealing with socia...

    10 Best Tools To Measure Your Social Media Reach

    The key to truly making the most of social media, is to monitor what is being said about you, your products or services and even your competitors and the market as a whole. Why should you measure your social reach? Keeping a track of your social media reach and impressions is crucial in order to get to know your audience and to improve your marketing strategy. Once you have all the right data in your hands, you can set out to analyze and build your marketing strategy around it. Okay, great! But how does it ...

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