How To Use Social Listening Tool To Know What Your Audience Has To Say

Whether you are a business owner, a marketer or a social media manager, you know how important a role data plays in informing your business strategy. Without using the relevant data to frame your strategy, you are only aiming a shot in the dark. Access to crucial data about your audience does not only mean tracking their demographics. People undergo different experiences and situations in their day-to-day life. As a result, relying on audience demographics alone is not going to suffice. In-Depth knowledge of you...

Social Listening: All You Need To Know To Get Started

One of the key ingredients of a good social media strategy is vital data about your target audience. The more you get to know your audience, the more well-targeted your content and campaigns will be. In the process, you can get a better ROI on all the time, money and efforts you put into building your social media.  In order to understand your target audience at a deeper level, you need to go beyond the demographics. Knowing the age, gender and location composition of your audience is crucial in shaping your so...

How To Monitor Your Brand Reputation Online (With Social Listening)

Creating an impactful presence online is the most important ROI on all the time, money and effort that you put into your social media strategy. But it is very important that you get the true picture and gain in-depth insight into what people think about your brand and products.  Social media marketing does not happen in a vacuum. Platforms are ripe with competition and users are constantly interacting. There are so many conversations happening on these platforms around your brand and other subjects relevant to ...

A Guide To Using Social Media Sentiment Analysis

Data plays a very important role in helping you make important brand decisions. You eagerly wait for the numbers to go up as a sign that you are developing traction among your audience. But are these numbers sufficient to establish the success of your brand?  It is important to track social media KPIs, including engagement, reach, follower growth, and CTRs to inform your social media strategy. These metrics help you uncover important insights about your content.  Besides tracking all your content, it is als...

How To Use Social Listening For Marketing Your Brand

Social media is all about content. Whether it is photos, videos, live streaming, or tweets, there is so much content out there. Social media content provokes interactions and conversations in response.  In the early days of social media, people used platforms to interact with friends, family, and acquaintances. Now that brands are proactively marketing themselves on these platforms, the conversations and interactions have become more diverse. People are also engaging with brands as well as in conversations abou...

How To Use Social Listening Insights To Gather More Leads?

So often, we think of social media only as a way to broadcast our messages, and that is one typical error marketers make as they use social media: They use it as a one-way channel. But the real opportunity is when you set social media to listen to the conversations that are going on among your customers. One very important rule of thumb in business is that you need to listen to the conversations that are happening in your market if you must get leads. And generating new leads is a must. In fact, lac...

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