So often, we think of social media only as a way to broadcast our messages, and that is one typical error marketers make as they use social media:
They use it as a one-way channel.
But the real opportunity is when you set social media to listen to the conversations that are going on among your customers.
One very important rule of thumb in business is that you need to listen to the conversations that are happening in your market if you must get leads.
And generating new leads is a must.
In fact, lac...