A Guide To Using Social Media Sentiment Analysis

Data plays a very important role in helping you make important brand decisions. You eagerly wait for the numbers to go up as a sign that you are developing traction among your audience. But are these numbers sufficient to establish the success of your brand?  It is important to track social media KPIs, including engagement, reach, follower growth, and CTRs to inform your social media strategy. These metrics help you uncover important insights about your content.  Besides tracking all your content, it is als...

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