Social Media Strategy
TeamUnbox 14 Oct 2019

How to Promote Customer Loyalty through Emotion-Driven Innovation

Companies that strive to understand the emotions behind customer experiences are the true MVPs. In fact, Gallup Research estimates businesses that practice emotion-driven innovation have customer advocates who are three times more likely to recommend them to others. Sometimes fondly referred to as make-mom-proud companies, the nurturing tendency to innovate and design products and services […]

Business Content Campaigns Content Marketing Social Media Marketing
TeamUnbox 27 Aug 2019

A Guide To Using Social Media Sentiment Analysis

Data plays a very important role in helping you make important brand decisions. You eagerly wait for the numbers to go up as a sign that you are developing traction among your audience. But are these numbers sufficient to establish the success of your brand?  It is important to track social media KPIs, including engagement, […]

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