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Users spend nearly an hour on Instagram on a daily basis. With access to such an active audience, you have enormous scope to forge connections and build a loyal base of followers. But without a powerful, fool-proof campaign, it can be very difficult to stand out.
A well-planned and well-targeted campaign can help you go a long way towards achieving your goals. Brainstorming ideas for building powerful and unique campaigns is not an easy feat either. In fact, every new campaign that you invest in comes with its...
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Generating organic reach on Instagram is no easy feat. The Instagram algorithm can be a tough one to crack. As such, you are competing with brands as well as other users on Instagram, to get reach and impressions on your content.
Organic content can only get you so far. You need to invest in paid marketing so that you can target your audiences and get them to take the desired action.
If you are new to Instagram advertising, you’ve come to the right place. We’ve got a thorough, full-fledged guide on ho...
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It's 2019, and if your business isn't present on any social media platforms yet, you're missing out on a lot! Social media marketing is a booming field, and you should leverage social platforms to build brand presence. With a robust digital marketing strategy in place, your business will be prospering in no time.
But, if you already have a digital strategy in place and if it's still not working out, chances are you're prioritizing on wrong social media platforms. Every social media platform has a distinctive aud...
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Building a larger follower base on Instagram is no easy feat. Especially, when you have to compete with more than 500 million users on the platform.
While we keep saying that followers are mere vanity metrics, these numbers cannot be overlooked, at the same time. You need to have a notable number of followers on Instagram to establish your credibility and value.
As a matter of fact, a large follower base helps you get more eyes to see your content. As such, the more people view your content, the more they...
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What started off as a platform where people would share and circulate photo (and later, video) content, is now a multifaceted visual content platform. Visual content tops all forms of content. So, if you aren’t already leveraging Instagram for your brand, you need to start right now.
Whether you want to plunge into organic content or boost your brand with paid Ads and sponsored content, Instagram has a lot to offer.
This platform allows you to experiment with multiple content formats. There is short-liv...
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More than 800 million active Instagram users! What an amazing opportunity, what do you think?
So let’s get this straight! No, Instagram is not just for sharing personal photos and updates. According to a survey published online, from travel packages to photography workshops, apparels to concerts, there are more than 200 million users visiting a minimum of one business profile everyday. See the scope for your business?
Are you still not sure if people will turn up?
Another interesting stat confirm that ...
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Influencers have become an integral part of social media marketing campaigns. Moving beyond the traditional marketing techniques of bringing celebrity brand ambassadors on-board, today, marketing involves collaborating with social media influencers. Working with social media influencers allows you to build a buzz around your brand and market it effectively.
Instagram is one of the platforms where social media influencers showcase and promote niche content. Instagram influencers have a very strong presence on th...
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This November, Instagram made a very important announcement. In an effort to steer the platform clear off inauthentic activities, Instagram will be deleting fake Instagram followers. Instagram wants to provide a completely authentic, genuine experience to its users. In pursuit of this, Instagram has unleashed machine learning tools for identifying accounts that have fake followers.
Many Instagram accounts have been found to be using third-party apps to get fake followers. Such users try to paint a completely dif...
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Instagram is on its way to becoming the most preferred destination for brands and people alike, to share their message. That comes as no surprise, as the platform now boasts over a billion users. But as it is with any social media, your influence is majorly determined by your follower base. It’s often called a social currency. So here is a guide for how to grow on Instagram, without paying for ads.
It is said that the first few thousand Instagram followers are the most difficult to obtain, as you try to make y...
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Social Media is all about engagement. And Instagram is considered to be a very engaging platform.
What does this mean for the 25 Million businesses active on Instagram? Opportunity, yes. But also competition.
Which is why monitoring your Instagram posts can be very important. All marketing strategies need to be examined, and Instagram is no different.
Marketers often have questions when it comes to Instagram, such as:
How do you check the progress of your latest campaign? What is the best time to post?
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