12 secret tips to use Instagram Stories optimally

Instagram is the ultimate photo sharing app. This social media platform has evolved and undergone so many changes ever since its inception. From a simple photo sharing app, Instagram has evolved into a multifaceted social medium for marketing your brand. Instagram stories are a part of the package that you can leverage to promote your products or brand in general. If used optimally, this feature can help you achieve your business goals. Why Instagram stories are great for marketing your brand? Let’s quickly...

Use Instagram For Your Business Effectively With These 7 Tips

Instagram has evolved over the years, bringing in many new features and tools that enhance the user experience. Starting as a photo sharing app, this social media channel has segued into a platform where you can share your content in many different forms. Instagram offers photos, stories, videos, and so many tools to refine and enhance your content. You can use Instagram for business to create awareness about your brand, build a brand image, engage the audience with your content, increase conversion rates and en...

Instagram Is Deleting Fake Followers and It’s Impacting YOUR Business… See How

This November, Instagram made a very important announcement. In an effort to steer the platform clear off inauthentic activities, Instagram will be deleting fake Instagram followers. Instagram wants to provide a completely authentic, genuine experience to its users. In pursuit of this, Instagram has unleashed machine learning tools for identifying accounts that have fake followers. Many Instagram accounts have been found to be using third-party apps to get fake followers. Such users try to paint a completely dif...

How does The Instagram Algorithm Work And How To Make It Work For You

Instagram has been the fastest growing Social Media app currently, with over a billion active monthly users on their platform. Needless to say, this highlights massive opportunities for brands, influencers and other profiles to reach more relevant people and thus more customers. But that also means that you have more competition to make your voice heard. Understanding how the Instagram algorithm works is the key to growth on Instagram and standing out from the other billion profiles fighting for the users’ attent...

Instagram Metrics to Track and How Influencers Use Them

Instagram has a huge user base and 80 percent of these Instagram users follow a business page. These figures show that Instagram when leveraged optimally, can help you gain engagement and eventually get conversions. In order to make the most of this social media platform, you must understand what all factors determine your level of success. As a business, you want to perform well on Instagram and gain followers, evoke interactions and gradually facilitate the on-boarding of new customers. Tracking Instagram metr...

How To Use Instagram Ads Effectively

On a platform that has close to 80% of users following at least one business account, generating organic reach and engagement in such a competitive channel can be difficult. Whatever your goals may be, you are not only competing against a large number of brands for visibility on the platform, but also a user base of more than 500 million daily users. There are 3 main elements, namely Interest, Recency and Relationship, which determine what a user will see on their Instagram feed. As a result, relying on organic ...

8 Instagram Photo Editing Apps To Improve Your Feed

Instagram is a 500-million users’ strong platform today. About 25 million brands have set up their business profiles on Instagram. A photo and video sharing platform, Instagram be a very lucrative channel to grow your business. On Instagram, you not only get to publicize and create awareness about your brand but also engage with people and turn them into customers. But using visual content to entice users into engaging or buying your products is no cakewalk. You are competing against a large number of brands f...

5 Instagram trends changing the industry in 2018

Instagram has a user base as large as 500 million on a daily basis. Given this huge base of users, Instagram can be a very fruitful investment of your social media plan. In fact, statistics show that Instagram users follow at least 1 business profile on Instagram. Whether you are a B2B brand or a B2C brand, Instagram can be a very helpful platform for the growth of your business. Instagram comes with not only its photo and video sharing features, but various other features like stories that make it a very popula...

8 Ways To Empower Instagram Stories Using GIF Stickers

Instagram Stories have been gaining more and more popularity, with over 300 million users as of now. The Snapchat-like feature which allows you to create photo and video sequences that disappear after 24-hours has already surpassed Snapchat’s user count in 2017 and is only bound to get bigger in the coming months. We know that Instagram Stories pose an amazing opportunity for the many business profiles that use the platform to post engaging visual content. On an average, one in five Stories receives a direct m...

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