8 Tips and Tricks You Can Follow For Improving Your Carousel Images

Social Ads across platforms have been going through transformations over the years. You can customize Ads on social media to create content that engages your audience. One of the customizations on the social media platforms is the format in which you can create these Ads. Static Ads have been there for years on social media. But in the recent years, there has been quite a buzz surrounding carousel images for Ads. Carousel images Ads are Ads with slider images which your audience can swipe through to view your c...

How To Market Your Fashion Business On Instagram

If you are a fashion brand, leveraging the photo sharing platform - Instagram comes naturally. You can showcase all your styles and add latest collections on the platform. Instagram over the years has undergone many changes in terms of its features. It incorporated the videos’ feature later and then the stories. It now has the long -form video format as well, which allows you to add 10 minute long vertical videos. To put it in short, Instagram for fashion brands is a great platform. Like your brand, there are var...

12 secret tips to use Instagram Stories optimally

Instagram is the ultimate photo sharing app. This social media platform has evolved and undergone so many changes ever since its inception. From a simple photo sharing app, Instagram has evolved into a multifaceted social medium for marketing your brand. Instagram stories are a part of the package that you can leverage to promote your products or brand in general. If used optimally, this feature can help you achieve your business goals. Why Instagram stories are great for marketing your brand? Let’s quickly...

Use Instagram For Your Business Effectively With These 7 Tips

Instagram has evolved over the years, bringing in many new features and tools that enhance the user experience. Starting as a photo sharing app, this social media channel has segued into a platform where you can share your content in many different forms. Instagram offers photos, stories, videos, and so many tools to refine and enhance your content. You can use Instagram for business to create awareness about your brand, build a brand image, engage the audience with your content, increase conversion rates and en...

Instagram Is Deleting Fake Followers and It’s Impacting YOUR Business… See How

This November, Instagram made a very important announcement. In an effort to steer the platform clear off inauthentic activities, Instagram will be deleting fake Instagram followers. Instagram wants to provide a completely authentic, genuine experience to its users. In pursuit of this, Instagram has unleashed machine learning tools for identifying accounts that have fake followers. Many Instagram accounts have been found to be using third-party apps to get fake followers. Such users try to paint a completely dif...

How does The Instagram Algorithm Work And How To Make It Work For You

Instagram has been the fastest growing Social Media app currently, with over a billion active monthly users on their platform. Needless to say, this highlights massive opportunities for brands, influencers and other profiles to reach more relevant people and thus more customers. But that also means that you have more competition to make your voice heard. Understanding how the Instagram algorithm works is the key to growth on Instagram and standing out from the other billion profiles fighting for the users’ attent...

Instagram Metrics to Track and How Influencers Use Them

Instagram has a huge user base and 80 percent of these Instagram users follow a business page. These figures show that Instagram when leveraged optimally, can help you gain engagement and eventually get conversions. In order to make the most of this social media platform, you must understand what all factors determine your level of success. As a business, you want to perform well on Instagram and gain followers, evoke interactions and gradually facilitate the on-boarding of new customers. Tracking Instagram metr...

How To Use Instagram Ads Effectively

On a platform that has close to 80% of users following at least one business account, generating organic reach and engagement in such a competitive channel can be difficult. Whatever your goals may be, you are not only competing against a large number of brands for visibility on the platform, but also a user base of more than 500 million daily users. There are 3 main elements, namely Interest, Recency and Relationship, which determine what a user will see on their Instagram feed. As a result, relying on organic ...

8 Instagram Photo Editing Apps To Improve Your Feed

Instagram is a 500-million users’ strong platform today. About 25 million brands have set up their business profiles on Instagram. A photo and video sharing platform, Instagram be a very lucrative channel to grow your business. On Instagram, you not only get to publicize and create awareness about your brand but also engage with people and turn them into customers. But using visual content to entice users into engaging or buying your products is no cakewalk. You are competing against a large number of brands f...

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