8 Instagram Mistakes & How To Avoid Them

The audience today, loves visual content, no matter what age, nationality or gender they are. Instagram is the ultimate video and photo sharing platform. Using it smartly and leveraging its features should be at the top of your agenda as a brand. To help you make your Insta-game strong, we have compiled a list of Instagram mistakes to avoid, along with tips on how to fix these mistakes: #1: Not Using good quality, optimised photos Instagram is where you sell your brand through your photos, making photo conten...

How To Market Your Restaurant Or Cafe On Instagram

Instagram is the ultimate social media platform for marketing your restaurant or cafe. It offers a cheap, yet effective platform to showcase your brand. To the millennials, a visit to a restaurant or cafe is incomplete without capturing the dishes they are about to consume. These pictures then find their way on Instagram along with a trail of hashtags and a description of the cafe or restaurant. Thanks to Instagram, half your job is done with such posts featuring your cafe/restaurant. As people are becoming ...

7 Tips On How To Use Instagram Ads Effectively

On a platform that has about 25 million brand profiles competing against one another, organic reach is undoubtedly a difficult feat to ace. Whatever your goals may be, you are not only competing against a large number of brands present on the platform, but also a user base of about 1 billion active monthly users. Instagram announced that 3 main elements, namely Interest, Recency and Relationship, will determine what a user will see on their Instagram feed. As a result, relying on organic reach alone may not be ...

How Influencer Marketing Can Boost Brand Awareness (Tips Included)

According to statistics, nearly 81% of brands using influencer marketing have found it to be effective. As a brand, you need to constantly refine your content and marketing strategies. One of the top strategies that most brands are putting their efforts into is Influencer marketing. Social media teams have been investing into Influencer marketing campaigns since the past few years and it has proven to be very lucrative. Many brands are bringing niche creators with huge followings on board to take their brand ...

Instagram metrics to track and optimize for best results

We all know that everyone loves visual content and Instagram is one of the most favourite platforms for sharing photo and video content. Numbers are proof that Instagram is a platform that users keep going back to, for connecting with people, discovering new things and much more. Instagram has a huge user base and 80 percent of user accounts on Instagram follow a business page. These figures show that Instagram, if leveraged properly can help you gain engagement and make acquisitions. In order to make the most ...

11 Best Practices To Grow Instagram Followers In 2019

Whether you are just starting out on Instagram or have been on the platform for a while, having a big, loyal follower base on the platform is essential. No matter what your social media goals are, a larger audience ensures better engagement and improves website traffic and lead generation. What are the factors that push you to follow another account? Probably, when the content is very appealing and visually pleasing and you want to keep following their content. If their content is adding value or is informat...

How To Become An Influencer- The Ultimate Guide

Independent creators are taking social media by the storm. If companies and target audiences are an important element of social media, so are independent creators. The term influencer encompasses all these independent co-creators who specialise in a particular niche and have a significant following on social media. You can easily come across such Influencers on social media. They boast of a huge number of followers, have business associations with numerous brands, and have high levels of engagement. Being an In...

A Beginner’s Guide To Instagram Marketing For Small Businesses

Instagram is one of the top social media platforms for marketing your brand. The huge user base along with the multiple on-platform features make Instagram a great medium to fulfill your social media goals. If you are new to Instagram, you will realise how it is more than just a photo-sharing app, a multifaceted platform. Instagram was once only a photo-sharing app. Today, it has IGTV, Instagram stories, Ads in multiple formats and much more. There are so many brands already using social media to drive thei...

8 Tips and Tricks You Can Follow For Improving Your Carousel Images

Social Ads across platforms have been going through transformations over the years. You can customize Ads on social media to create content that engages your audience. One of the customizations on the social media platforms is the format in which you can create these Ads. Static Ads have been there for years on social media. But in the recent years, there has been quite a buzz surrounding carousel images for Ads. Carousel images Ads are Ads with slider images which your audience can swipe through to view your c...

How To Market Your Fashion Business On Instagram

If you are a fashion brand, leveraging the photo sharing platform - Instagram comes naturally. You can showcase all your styles and add latest collections on the platform. Instagram over the years has undergone many changes in terms of its features. It incorporated the videos’ feature later and then the stories. It now has the long -form video format as well, which allows you to add 10 minute long vertical videos. To put it in short, Instagram for fashion brands is a great platform. Like your brand, there are var...

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